The McDonald's brothers created the first restaurant in 1948

In 1954, the founder of McDonald's Ray A. Kroc first met the McDonald's brothers

In 1955, Ray A. Kroc became the first franchise operator of McDonald's

In 1961, Ray A. Kroc bought trademark rights from the McDonald's brothers.

run McDonald's restaurant business

McDonald's shares were officially listed in 1965

McDonald's in Canada was founded in 1967

5, McDonald's in 1978

1, McDonald's in 1987

First, the origin and development of McDonald's

McDonald's, which The golden arch, the symbol of McDonald's, is a symbol that everyone can't forget. What makes everyone so impressed with it? So fondly attached? Even when the English letter "M" is mentioned, people will think of McDonald's? Now, let's review the development history of this world-famous fast food restaurant, the golden arch-the struggle story of McDonald's life!

1. Origin

Many people think that McDonald's is a thunder? Created by Crocker. But in fact, McDonald's was founded by McDonald's brothers, and was founded by Ray? Krock carried it forward and extended it to all parts of the world. (Note 1) In 1948, the McDonald's brothers founded the first fast food restaurant. In 1928, the little McDonald's, who just graduated from high school, went to California to join his brother McDonald's because he couldn't find a job. The two brothers started from selling hot dogs, and finally gradually turned into fast food chains selling French fries and hamburgers. The two brothers have the ability to start McDonald's business; However, it has no ability to carry forward McDonald's! (Note 2)

2. Development

A. Founder

In 1954, McDonald's founder Lei? Crook first met the McDonald brothers. Because the Macpherson brothers can't expand McDonald's business, when their business has made small achievements, Ray? Krock joined them. (Note 3)

B. The establishment of the first McDonald's

In 1955, Lei? Crook became the first McDonald's franchise operator. Crook is a man with great ambition and ambition. He was born in a wholesaler in Chicago, and he was very optimistic about the future of McDonald's, so he cooperated with the Mai brothers to set up the first franchise chain store. (Note 4)

C. Transfer of management rights

In 1961, Lei? Krock bought trademark rights from McDonald's brothers and operated McDonald's restaurant business. With courage and adventurous spirit, when McDonald's business was at its lowest ebb, Krock bought the trademark right of McDonald's for $2 million, and managed McDonald's in a scientific and technological way. (Note 5)

D. Listing of shares

In 1965, McDonald's shares were officially listed. Because Krock managed McDonald's business very successfully, the delicious hamburgers and cordial service under the golden arch captured the hearts of many customers, and McDonald's occupied a place in people's hearts, and its stock was officially listed. (Note 6)

E. Multinational enterprises began to sprout

In 1967, the first McDonald's outside the United States was established in Canada. The success of "McDonald's" is mainly due to three "S" and "Q, S, C, V". In terms of management, the "Three-S Doctrine" means "simplification", "standardization" and "specialization", which is McDonald's business philosophy. In business philosophy, McDonald's pays attention to Q, S, C and V, that is, quality, service, neatness, and good quality and low price. (Note 7)

F. The growth of multinational enterprises

Because of 3S and Q, S, C and V, in 1978, McDonald's had 5, branches all over the world, and in 1988, the number of McDonald's in the world increased to more than 1,. In just ten years, McDonald's expanded to the whole world at an alarming rate, and a McDonald's was born every three hours on average. Until now, McDonald's fast food restaurants have spread all over the world, and the number is still increasing.