Requirements for opening AliExpress: 1. Sellers need to have a corporate business license, a public account, and corporate Alipay. If you do not have a corporate Alipay account, then go to the official Alipay platform to apply for one according to the process, and then use the corporate Alipay and corporate license to authenticate. 2. The seller must own or represent a brand, and can choose to operate the brand's official store, specialty store or exclusive store according to the brand's qualifications.
What are the requirements to open an AliExpress seller?
1. Sellers need to have a corporate business license, a public account, and corporate Alipay.
If you do not have a corporate Alipay account, then go to the official Alipay platform to apply for one according to the process, and then use the corporate Alipay and corporate license to authenticate.
2. The seller must own or represent a brand. According to the brand's qualifications, he can choose to operate the brand's official store, specialty store or exclusive store.
3. Sellers need to pay a certain annual fee for technical services, and the annual fees are different for different categories.
Every year, high-quality stores have the opportunity to receive annual fee refunds.
4. Corporate accounts must complete AliExpress corporate certification, and the platform does not accept individual industrial and commercial households for the time being.
A member who has passed corporate certification can have 6 normally operating AliExpress accounts.
Starting from January 1, 2017, the platform has closed the application portal for converting personal accounts into corporate accounts, which means that all new accounts need to be registered and authenticated as a company.
5. Newly released products must have brand attributes. This is because the platform is gradually realizing trademarkization of all categories.
The AliExpress platform does not currently accept applications for opening a store from brands that have not obtained a trademark registration certificate or trademark acceptance notice issued by the State Trademark Administration, nor does it accept applications for pure graphic trademarks.
6. Sellers need to meet the requirements of brand qualifications.
Different categories have different qualification requirements for brands. The platform will mainly rely on the trademark registration certificate or trademark acceptance notice or brand authorization letter provided by the seller.
It is also possible for some brands to provide full-link purchase invoices.
There are currently three types of AliExpress stores: official stores, specialty stores and exclusive stores.
The opening conditions for different AliExpress store types are as follows:
1. AliExpress official store
Official stores refer to merchants selling products under their own brands or by The rights holder has exclusive authorization (only the trademark is R) to enter the store opened by AliExpress.
1. Enterprise store qualifications
Enterprise certification needs to be completed, and sellers need to provide the following information:
●Copy of enterprise business license;
< p>●Copy of enterprise tax registration certificate (both national tax and local tax are acceptable);●Copy of organization code certificate;
●Copy of bank account opening license;
●Copies of the front and back of the legal representative’s ID card;
2. Application materials
●The trademark owner directly opens an official store and must provide a trademark issued by the State Trademark Administration Registration certificate (R mark only);
●To open an official store authorized by the right holder, a trademark registration certificate (R mark only) issued by the State Trademark Administration and an exclusive authorization letter issued by the trademark owner are required.
If the trademark owner is a domestic natural person, a copy of his or her signed ID card must also be provided.
If the trademark owner is an overseas natural person, it is also acceptable to provide a copy of his or her signed passport/driving license;
●Operating multiple private label products and the brands belong to the same actual control If you are a person with multiple brands, you need to provide the trademark registration certificate issued by the State Trademark Administration (only R mark);
●For a store-type official store, you need to provide the 35-category trademark registration certificate issued by the State Trademark Administration (only R mark) ) and an exclusive authorization letter issued by the trademark owner (AliExpress invitation only).
3. Number of brands that can be applied for by a single store: only 1.
4. Number of stores allowed on the platform: only 1 of the same brand (trademark).
2. AliExpress Specialty Stores
Specialty stores refer to merchants opening their own brands (trademarks with R or TM status) on AliExpress, or with other people’s brand authorization documents. 's store.
1. Enterprise store qualifications
Enterprise certification needs to be completed, and sellers need to provide the following information:
●Copy of enterprise business license;
< p>●Copy of enterprise tax registration certificate (both national tax and local tax are acceptable);●Copy of organization code certificate;
●Copy of bank account opening license;
●Copies of the front and back of the legal representative’s ID card;
2. Application materials
●For brand stores opened directly by the trademark owner, they must provide copies issued by the State Trademark Administration Trademark registration certificate (R mark) or trademark registration application acceptance notice (TM mark);
● Brand stores opened under other people’s brands must provide a brand authorization letter issued by the trademark owner.
If the trademark owner is a natural person, a copy of his or her signed ID card must also be provided;
If the trademark owner is an overseas natural person, a copy of his or her signed passport/driving license must be provided. Pieces are also available.
3. Number of brands that can be applied for by a single store: only 1.
4. Number of stores allowed on the platform: multiple stores of the same brand (trademark) can be used.
3. AliExpress specialty stores
Specialty stores refer to stores that sell products of one or more other people's or own brands (trademarks with R or TM status).
1. Enterprise store qualifications
Enterprise certification needs to be completed, and sellers need to provide the following information:
●Copy of enterprise business license;
< p>●Copy of enterprise tax registration certificate (both national tax and local tax are acceptable);●Copy of organization code certificate;
●Copy of bank account opening license;
●Copies of the front and back of the legal representative’s ID card;
2. Application materials
A trademark registration certificate (R mark) or trademark issued by the State Trademark Administration is required A copy of the registration application acceptance notice (TM mark) or a complete authorization or legal purchase certificate from the trademark holder.
For the level requirements for authorization for each category, please refer to the submission of brand investment access materials for details.
3. Number of brands that can be applied for by a single store: multiple.
4. Number of stores allowed on the platform: multiple stores of the same brand (trademark) can be used.