Bosideng Group is a multi-brand comprehensive clothing management group focusing on down jackets. The chairman and president of the board of directors of the group is Mr. Gao Dekang. There are six production bases in Changshu Bosideng, Jiangsu Xuezhongfei, Shandong Kangbo, Sihong Bosideng, Yangzhou Bosideng and Xuzhou Bosideng, with more than 2, employees. In October 27, Bosideng International Holdings Limited (stock code: HK3998), a subsidiary of the Group, was successfully listed on the main board of Hong Kong. By the end of 213, the market share of the core brand products of the Group has occupied half of the domestic down jacket market for many years.

over the years, Bosideng has actively implemented the famous brand development strategy, and has three well-known trademarks of China, Bosideng, Flying in the Snow and Kangbo. In September, 27, Bosideng was jointly appraised as "China World Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine and the China Famous Brand Strategy Promotion Committee, and became the first "World Famous Brand" in China garment industry. In 29, it was awarded the title of "Leading Brand of Textile and Apparel in China" by China Textile Industry Association. In 211, Bosideng won the "China Industry Award" and became the only enterprise in the domestic consumer goods field to win this honor.

Bosideng actively implemented international standards, and successively passed the China Environmental Label Certification, ISO 91: 2 Quality Management System Certification and ISO141 Environmental Management System Certification. The Group participated in the drafting and revision of one international standard, five national standards and two industry standards, and undertook the international organization for standardization/. Bosideng won the "National Quality Award" in 28 and the "Suzhou Mayor Quality Award" and "Asian Quality Excellence Award" in 212. Bosideng down jacket released the fashion trend to the world for 17 consecutive years (1997-213) on behalf of China winter clothes, and led the fashion trend with the simple, natural and elegant design concept.

on the basis of strengthening the main business of down jackets, the group company further optimizes its product mix and enhances its profitability, so as to gradually realize the development strategy of four seasons. By 213, the Group's non-down clothing products include Bosideng men's wear, Jessie women's wear, Ruiqi women's wear, Mogao casual wear and so on.

world famous brand, attracting worldwide attention. Bosideng brand was registered in 68 countries and regions such as the United States, Canada and Switzerland at the beginning of its establishment. Today, Bosideng products have successfully entered the markets of Canada, Russia, Britain and other countries. In 212, Bosideng opened its flagship store in London, England and set up its European headquarters. In the future, the company will continue to promote the development strategy of "four seasons, multi-brand and internationalization", open a new chapter in the strategy of "becoming a world-renowned comprehensive clothing operator that the world respects" and realize the grand vision of "creating a century-old brand and building a century-old enterprise". (1) mission: to make people's lives better

(2) vision: to create a century-old brand and build a century-old enterprise

(3) core values: teamwork, loyalty, honesty, pragmatism, innovation and responsibility

(4) "24-word policy" of enterprise spirit: not afraid of difficulties, injustice, self-improvement and courage. Shanjing Village Clothing Factory;

overview of baimao down garment factory: Bosideng's predecessor was a village-run sewing group founded in 1976, which started from scratch with 8 sewing machines and 11 farmers. In a tough environment, entrepreneurs shouted the slogan of "Strive for the first place through hard work" and made a living with honesty, hard work, unity and pragmatism. Growth period: 1992 -1999

Emphasis: focusing on product innovation

Achievements: fashion revolution, producing 68, pieces and selling 62, pieces; Bosideng won the championship in brand sales

Overview: After the enterprise was restructured in 1994, Bosideng established the leading position of scientific management in the enterprise. In 1995, the fashion design concept was introduced into the down clothing industry, and the down jacket was changed from "thick, swollen and heavy" to "light, beautiful and thin", leading the consumption trend of leisure, fashion and sports of winter clothing and stepping into the fast lane of development. Maturity time: 2 -26

Emphasis: brand management

Results: Bosideng was certified as a "well-known trademark in China"

Overview: With the rapid development of enterprises, Bosideng further emphasized the values of "loyalty" and "team", and raised "innovation" to an unprecedented height, comprehensively promoting product innovation and. Transition time: 27 to present

Focus: international operation

Overview: In September 27, Bosideng down jacket won the title of "China World Famous Brand Product". Subsequently, in line with the development strategy of "four seasons, internationalization and multi-branding", the company determined the corporate mission of "creating a century-old brand and building a century-old enterprise" and "making people's lives better". Bosideng: "Bosideng" brand is the main brand of the Group. In 212, the brand value of Bosideng reached 24.58 billion yuan as assessed by authoritative organizations. Bosideng down jacket is a famous brand product in China, a national export inspection-free product and a national inspection-free product. Its national sales volume has been far ahead for 18 consecutive years (1995-212), bringing the warmth of family members to consumers. In 27, Bosideng was rated as the only "world brand" in China's clothing industry by the General Administration of Quality Supervision, Inspection and Quarantine of China.

flying in the snow: China's well-known trademark "flying in the snow" is a rising star in the down clothing industry in China. Xuezhongfei urban leisure clothing brand has been deeply loved by consumers for many years with its brand characteristics of vitality, enjoyment and fun. According to the statistics of China Business Federation and China Business Information Center on large-scale retail sales of goods in China, the domestic market share of Xuezhongfei down jacket has been the second in the industry for 13 consecutive years (2-212), and the brand value of Xuezhongfei has reached 6.576 billion yuan by authoritative organizations, making it one of the most growing brands in the clothing industry.

Kangbo: Established in 1976, Kangbo brand is one of the six "China Famous Brands" under Bosideng Group. Under the multi-brand strategic planning of Bosideng Group, with the promotion of Bosideng brand to the high end, Kangbo will gradually fill the market space left by it and then develop into the industry flagship brand. In addition, it will gradually transform into an international and four-season brand. In the future, we will build Kangbo into a brand-new four-season men's wear brand based on down and facing fashion and leisure consumers.

Bingjie: "Bingjie" brand is one of the "Five Golden Flowers" under Bosideng Group. "Bingjie", a brand that grew up on the shoulders of giants, has a strong ideal since it came out. It is this strong ideal that makes Bingjie honored: it has successively won the title of Jiangsu famous brand products, Suzhou famous brand products and the 19th Winter Olympics Chinese Olympic Committee partner. The special product of the 1th Winter Games in China, the "founder of real down jacket experts", was awarded the "most popular brand" and "best-selling brand" by China Garment Association, Down Clothing Association and Down Clothing and Products Professional Committee in 28-29, the "best-selling brand award" by China Garment Association down clothing Expo in 21-211 and the "most popular brand" in 21-211. In 212, Bingjie brand was awarded the title of "China Aerospace Partner".

Shangyu: Since its establishment in 1975, Shangyu people have been adhering to the concept of creating value and repaying the society for 38 years, and have always paid attention to moral cultivation. Now Shangyu people have regained their confidence and passion under the cultural guidance of President Gao Dekang of the Group, implemented the president's core values and the 24-word policy, and are committed to promoting the development of China's clothing and reviving its glory under the call of Bosideng, a world famous brand.

Bosideng men's wear: Bosideng men's wear is the benchmark brand of Bosideng Group's four seasons extension, and it has started rapidly in the highly competitive men's wear market since its launch. By the end of 213, Bosideng men's wear has established nearly 1, marketing terminals including direct-operated stores in China, and its sales network covers the whole country.

Mogao: Founded in 1999, it has been committed to China people's own fashion brand since its inception, taking "providing fashion products and spreading happy culture" as its own responsibility. It has gathered the latest information of fashion, and has been making unremitting efforts with the brand spirit of "fast, diverse and fashionable" as its tenet.

JESSIE: Jessie Jessie Women's Clothing Company is a subsidiary of Bosideng Group. Founded in 1999, it is a modern clothing enterprise integrating design, production and sales. The company is headquartered in Tianan Digital City, Futian District, Shenzhen. After more than ten years of development, the company has a perfect management system and excellent design and marketing teams, and its annual sales performance has maintained rapid and steady growth. It has also set up several branches in Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou, Shenzhen, Changsha, Wuhan, Zhengzhou, Shijiazhuang, Chengdu, Guiyang, Shenyang and Changchun.

Ruiqi: RICCI.CLUB Ruiqi brand is a fashionable women's clothing brand directly invested and operated by Bosideng Group. Its product style emphasizes French exquisiteness and elegance, aiming at providing high-quality fashion and first-class shopping experience for modern fashionable urban women. In 1995, the national township enterprise group, the Chinese people * * and the Ministry of Agriculture awarded

the national advanced quality management unit of township enterprises in p>2, the Chinese people * * and the Ministry of Agriculture awarded

the first-class production enterprise of Jiangsu export commodities in p>21, and the Jiangsu Entry-Exit Inspection and Quarantine Bureau awarded

the China enterprise that "marched into the world famous brand and had international competitiveness" in p>22. China Federation of Industrial Economics and China Famous Brand Strategy Promotion Committee awarded

the commitment unit of quality and service, China Quality Inspection Association awarded

the p>22 National Advanced Enterprise in Quality Management, the State Quality Supervision, Inspection and Quarantine Bureau awarded

the China Cooperative Enterprise of the United States-China Association for the Promotion of International Cooperation and Exchange, and the United States-China Association for the Promotion of International Cooperation and Exchange awarded

the confirmation of measurement guarantee (valid in November 27). Jiangsu Provincial Bureau of Quality and Technical Supervision issued

Bosideng Company's test center meets CNAS—CL1 standard, China National Accreditation Committee issued

23 National Publicity Certificate of Contract-abiding and Credit-abiding Enterprises (23), and the State Administration for Industry and Commerce issued

Advanced Employment Unit of Private Enterprises in Jiangsu Province. Jiangsu provincial party committee United Front Work Department, Jiangsu Provincial Economic and Trade Commission, Jiangsu Provincial Department of Labor and Social Security and Jiangsu Provincial Federation of Industry and Commerce awarded

24 China Environmental Mark Excellence Award, the State Environmental Protection Administration awarded

National Enterprise (Medal) for abiding by contracts and honoring credit, and the State Administration for Industry and Commerce awarded

25

25 Top Ten Brand Cultures of China Textile. China Textile Industry Association and China Textile Enterprise Culture Construction Association awarded

26

National Advanced Enterprise with Outstanding Performance in Light Industry (25), China National Light Industry Federation awarded

26 National Customer Satisfaction Enterprise, china association for quality and National User Committee awarded

Bosideng and Kangbo's most competitive brands, and the Ministry of Commerce awarded

27

. The General Administration of Quality Supervision, Inspection and Quarantine and the National Selection Committee awarded

Suzhou's advanced foreign trade export unit in p>26, Suzhou Municipal People's Government awarded

the demonstration unit to promote the construction of enterprise legal software, and the inter-ministerial joint meeting to promote the work of enterprise legal software awarded

the title of "Top 1 enterprises in the national garment industry in p>28

the fourth place in product sales revenue, and the Suzhou enterprise with harmonious labor relations awarded by China Garment Association

. Suzhou Municipal People's Government awarded

National Quality Award, china association for quality awarded

Advanced Employment Unit of Private Enterprises in p>27, Provincial Federation of Industry and Commerce, Economic and Trade Commission, Personnel Bureau and Labor Bureau awarded

Top 1 Taxpayers of Private Enterprises in Jiangsu Province, and

National Excellent Towns and Towns awarded by United Front Work Department of jiangsu provincial party committee, Jiangsu Economic and Trade Commission, Jiangsu State Taxation Bureau, Jiangsu Local Taxation Bureau and Jiangsu Federation of Industry and Commerce. The Township Enterprise Bureau of the Ministry of Agriculture, the China Association of Township Enterprises, the Township Enterprise Development Center of the Ministry of Agriculture, and the People's Daily Network Center awarded the donation certificate of Sichuan Charity Federation in p>29, the Sichuan Charity Federation awarded the

Outstanding Contribution Unit (Enterprise) Award of China Charity, china charity federation awarded the

Top Ten Green Responsibility Enterprises in China, and the Organizing Committee of China Green Development Forum awarded the

Advanced Unit of Industrial Transfer in Jiangsu Province. Jiangsu Subei Development Coordination Group awarded

national advanced private enterprises in employment and social security, national Ministry of Human Resources and Social Security, All-China Federation of Trade Unions and All-China Federation of Industry and Commerce awarded

Suzhou manufacturing landmark enterprises, Suzhou Municipal People's Government awarded

China leading textile and clothing brand, and Textile Industry Association awarded

Suzhou large foreign taxpayers in p>21

29. Suzhou Municipal People's Government awarded

Outstanding Contribution Award for Being Brave, Jiangsu Provincial Public Security Department and Courageous Foundation awarded

Jiangsu Red Cross Society Humanitarian Award, Jiangsu Red Cross Society awarded

China Industrial Award, China Federation of Industrial Economics awarded

211

21 Suzhou Outstanding Private Entrepreneur, and Suzhou Municipal Committee and Suzhou Municipal People's Government awarded < The People's Republic of China and the Ministry of Civil Affairs awarded

China's aerospace partner, the China Aerospace Foundation awarded

the National Advanced Unit for Direct Work of Statistical Information in Light Industry in p>21-211, the Operation Monitoring Coordination Bureau of the Ministry of Industry and Information Technology, the China National Light Industry Federation awarded

the National Advanced Enterprise for Employment in p>212, and the People's Republic of China and the State Council awarded

Brand Cultivation. The Ministry of Industry and Information Technology awarded

the national enterprise with harmonious textile labor relations, the China National Textile Industry Federation awarded

the national demonstration enterprise with integration of industrialization and modernization, the China National Textile Industry Federation, the Information Promotion Department of the Ministry of Industry and Information Technology and the China Garment Association awarded

the advanced enterprise with open economy in the whole province, and the people's governments of jiangsu provincial party committee and Jiangsu Province awarded

the "1 thousand" action plan of modern service industry in Jiangsu Province (212-212). Jiangsu provincial development and reform commission awarded

Jiangsu provincial industrialization and informatization integration demonstration enterprise, Jiangsu provincial economic and informatization commission awarded

Asian Quality Excellence Award, Asian Quality Network Organization (ANQ) awarded

China Quality Integrity Enterprise, and China Entry-Exit Inspection and Quarantine Association awarded.