The difference between chain hotel directly-operated stores and franchised stores:

1. Different legal statuses.

A franchise store has legal person status, has an independent name, company articles of association and organizational structure. It engages in business activities in its own name and can independently carry out various business activities and engage in various activities within its own business scope. quasi-civil activities, and independently bear all consequences and responsibilities brought about by the company's actions.

Direct-operated stores are established by the head office outside its place of residence upon application to the local industrial and commercial department. They are branches of the head office and do not have legal person status and have no independent name, articles of association and organizational structure. , although they can carry out business activities independently, they must engage in business activities in the name of the branch of the head office, and can only carry out business activities within the scope of authorization of the company.

2. The establishment process is different.

A franchise store is generally established by two or more shareholders in accordance with the provisions of the "Company Law". Registration should comply with the provisions of the "Company Law" on establishment conditions and investment methods, and go to the industrial and commercial department to obtain the "Enterprise Legal Person Business License" License", the name usually ends with a certain limited liability company or a certain joint-stock company.

For a directly-operated store, the head office generally applies to the local industrial and commercial bureau outside its place of residence to apply for establishment and obtain a "Business License". The name ends with a certain branch.

3. Different business methods.

When managing operations, the head office will clearly define management responsibilities and assessment standards for directly-operated stores, and will also formulate relevant restraint measures and will not give direct-operated stores too much management authority. The operation of direct-operated stores is also controlled by the head office based on the company's inventory situation to control the sales of direct-operated stores. But there are not so many restrictions for franchise stores.

4. Different control rights.

Direct-operated stores are chain stores that need to be operated and managed by the head office. They are controlled by the head office in terms of operation, investment, and management. The so-called chain means that the company will authorize it to investors, and investors can use the image, brand, reputation, etc. of the headquarters to attract consumers. That is to say, the control of directly-operated stores lies with the head office, while the chain stores are in the hands of investors.

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