I am Judao Brand Planner.

First of all, trademark is an important part of a company's image, which can directly affect consumers' perception and choice of products or services.

Visual identity design is a method of creating a unique and easily identifiable trademark image through visual elements such as color, shape and pattern. Through visual identity design, companies can shape their own brand image and enhance consumers' recognition and trust in the brand.

When consumers see visual elements related to a brand, they will immediately associate it with the brand's products or services and form an emotional connection. Therefore, the visual identity design of a trademark can help companies stand out in the fierce market competition, attract more consumers and build brand loyalty.

Secondly, the visual identity design of a trademark can also play an important role in marketing.

When companies use consistent visual identity elements in advertising, promotions, and packaging, they can increase brand exposure and memory. For example, when we see the logo of a high-end car brand, we tend to immediately recognize the brand’s identity because the visual identity elements are consistent with its brand image. This consistency can help a business establish a brand impression in the market and differentiate it from its competitors.

In addition, visual identity design can also provide enterprises with creativity and inspiration, promote the design and development of innovative products and services, and enhance brand competitiveness.

In short, the visual identity design of a trademark not only helps shape the brand image and enhance consumers' sense of identity, but also plays an important role in marketing. I hope my answer can be helpful to you. If you have any other questions, you can ask me at any time!