Recently, the variety show "Sisters Riding the Wind and Waves" has become popular all over the Internet. When I see these sisters in their thirties showing off the charm of mature women on the stage, it is difficult for me not to think of another A sister who rides the waves in the turbulent business world. She publicly quarreled with Lei Jun on the stage of CCTV's "China Economic Person of the Year" in 2013; she was also involved in a public controversy because of alleged copyright infringement in the song she adapted; she was evaluated by colleagues as "strong in speech and resolute in action" and "so ruthless that even her relatives will not recognize her." Wherever she walks, there is no grass growing, but following her is not always scary. She once promised that "each of Gree's 80,000 employees will have a house with two bedrooms and one living room" and "the average year-end bonus per employee will be more than 10,000." Plus a Gree mobile phone." She also spent 50 million yuan to reward employees in May 2019. Dong Mingzhu, this Internet celebrity entrepreneur who is active in front of the media, this feared iron lady in the business world, what kind of legendary story does it have? Let me tell you in detail.

In 1954, Dong Mingzhu was born in an ordinary family in Nanjing. She was the seventh among seven brothers and sisters. Later, she was admitted to the statistics major of Wuhu Cadre Education College in Anhui Province. After graduation, she returned to Nanjing , doing administrative work in a chemical engineering research institute. She thought her life would be free of ups and downs and she would live a plain life. Unexpectedly, fate played a huge joke on her in 1984. Her husband died suddenly of illness in 1984, leaving behind a two-year-old son, Dong. Mingzhu had to take on the responsibility of a family alone.

In 1990, Dong Mingzhu was already thirty-six years old, but she was not satisfied with the status quo. She resolutely went south to Zhuhai to find better development opportunities and joined the Zhuhai Haili Air Conditioning Factory. This was The predecessor of Gree Electric. She may not have realized at the time that this decision would completely change the trajectory of her life. In the air-conditioning factory, she not only did her best, but also always put the interests of the company first. She once worked tirelessly to collect a debt of 400,000 yuan for the company. At that time, she was just a small salesperson. Her colleagues persuaded her that the debt had little to do with her, but she had a strong sense of responsibility and obligation, and strictly Put your own set of corporate values ??into action.

In 1992, Gree Electric Co., Ltd. was established, and Zhu Jianghong became the general manager. He was the other protagonist in the Gree combination "Dong Zhu Pei" that was envied by the industry. In the same year, Dong Mingzhu's sales in Anhui exceeded 16 million yuan, accounting for one-eighth of the entire company. Zhu Jianghong took a fancy to Dong Mingzhu's sales ability and transferred her to Nanjing, which had almost no market cracks. However, she performed extremely well, with her personal sales rising to 36.5 million within one year.

Two years later, Zhu Jianghong carried out a drastic reform, which significantly reduced the commission of sales staff, leading to the "collective resignation" of business backbones. Dong Mingzhu was also among those who were roped in at the time, but she eventually He decided to stay and became the head of Gree’s business department. After Dong Mingzhu came to power, her first priority was to rectify the corporate atmosphere. She stipulated that female employees were not allowed to wear rings, earrings, or grow long hair, and formulated a series of seemingly perverted rules to improve Gree's current situation. For a long time, Gree's "Zhu Dongpei" has been quite lethal in the industry. Zhu Jianghong has a technical background and is good at quality management and technology development. He is low-key and humble, and leaves a friendly and good image no matter where he goes. Dong Mingzhu has a marketing background and is good at marketing and marketing. He is high-profile and strong, and you can tell at a glance. He is a master who is not easy to mess with. When "Zhu Dongpei" was conquering the world, the differences in personality between the two naturally led to their differences, but in general they complemented each other and were unanimous in dealing with the outside world.

In the bloody battle between Liangxia and Liangxia in the air-conditioning industry in 1996, Dong Mingzhu, who had been promoted to sales manager, led 23 marketing salesmen to fight hard and overtake Chunlan, the top brand at the time. In the following more than ten years, Gree ranked first in the industry in terms of production, sales, marketing, and market share. But in the past ten years, Gree led by "Zhu Dongpei" has not been going smoothly. Those who are familiar with Gree must have heard of Gree’s “father-son dispute”. The "father" here refers to Gree Group, which is a wholly-owned company of Zhuhai State-owned Assets Supervision and Administration Commission, and its "son" Gree Electric Appliances is its most important enterprise.

Under the coordination and cooperation of "Zhu Dongpei", Gree Electric Appliances has gradually developed into the leader in the domestic air conditioning industry. However, the parent company Gree Group was jealous of the success of Gree Electric Appliances and licensed the famous Gree Electric Appliances brand to another subsidiary, Gree Small Appliances. Doesn’t this sound confusing? The eldest son made money from business and shared most of the profits with me. Not only was I not grateful for his filial piety, he also let his other sons use his eldest son’s name to open random shops. In today's terms, who can withstand this kind of saucy operation?

Yinlong New Energy issued a letter stating that Yinlong’s former chairman Wei Yincang and former president Sun Guohua misappropriated the company’s interests through related transactions, involving more than 1 billion yuan. Wei Yincang immediately fought back and yelled from a distance: Dong Mingzhu used the company to attack major shareholders for personal gain. His intentions were vicious and his methods were despicable. It's sad that two people who once seemed to have similar aspirations and had a good understanding ended up in such a situation. But when the dispute between her and Yinlong broke out, Gree's approach was also amazing, "The investment in Yinlong is Dong Mingzhu's personal financial investment. This is an internal dispute of another company and has nothing to do with us." You know, most of Dong Mingzhu's I have been equated with Gree my whole life, and saying "it has nothing to do with us" is so chilling. In fact, as early as November 11, 2016, Dong Mingzhu no longer served as the chairman of Zhuhai Gree Co., Ltd., and was only the chairman, president and legal representative of Gree Electric Appliances.

Dong Mingzhu is 66 years old this year, and her story of riding the waves in the business world has become a widely circulated legend. Her ruthlessness towards herself has, to a certain extent, become a symbol of Gree culture, but few people know that she is actually a philanthropist. When the tsunami broke out in the Indian Ocean in 2005, Dong Mingzhu donated 1 million on behalf of the company. Yuan, she has never stopped on the road of charity. Her business is booming and high-profile, but her charity is unknown. Dong Mingzhu has a passionate persistence in her faith, an unremitting pursuit of her career, and an unwillingness to admit defeat. She also has a broad mind and a forward-looking vision. There will definitely be a journey of riding wind and waves waiting for her in the future, but fearlessness is this A synonym for sister, let us wait and see.