As a foreign trade salesperson, you receive a lot of emails every day (oh, you only have one per day, so work hard), so how do you manage and respond to these emails? Some of my personal opinions for reference: How to manage emails well and how to identify genuine and fake messages: You may receive many new messages every day, especially if you do online promotion, but many of them are useless Or a false inquiry. If it is a real customer, you may lose it if you do not reply seriously. If it is a domestic counterpart, if you send detailed information or quotation, you will leak your own information, especially those with relatively high technical design. In this industry, it is very bad to leak information
So it is necessary to identify real and fake customers
How to identify them? First, check the sender's IP. Method: right-click the received email and select Properties-Details. You will see several IP addresses inside, and then query the area to which the IP belongs. You can go to ip
lk52
For websites such as lk52
com, you can know which region it comes from by entering the IP address; secondly, if your website has a counter, you can also refer to the IP record in the counter to see Has this IP ever browsed your website? Generally speaking, it is difficult to use a foreign proxy server to access the website of a domestic factory, so domestic users generally use a real IP to access your website, and may use a proxy server when sending emails p>
Another benefit of using a counter is that you can know where the person who browsed your webpage got to know you. Did they click on the link on the B2B website or directly enter your website address? If you enter the address directly, then you have to think about how he knew it
Third, look at the time when the customer sent the email, and judge the time when the customer sent the email based on the time difference, such as from eight or nine in the morning. There are basically problems with emails sent from German IPs
Fourth, check whether the customer has left detailed contact information in the email. If there is a website address, detailed phone number, fax address, etc., it is generally more credible. For information If it is incomplete, you can ask for his contact information. If you suspect there is a problem, you can send a fax or call to inquire
Call the customer will make the customer feel that you value him more, even if it is just to explain that he has received it The inquiry is beneficial and harmless
Fifth, analyze the content of the customer inquiry. If there are specific specifications and detailed requirements, this type of customer is more valuable. If it is just a general sample price list, what is it? Yes, the comparison is meaningless, at least it has no value in the short term
Pay more attention to inquiries using YAHOO and HOTMAIL mailboxes
How to manage emails well and how to write a standardized email: 1. Use unified stationery, preferably with the company's trademark, image categories of main products, etc. It is very convenient to make one. Stationery downloaded from the Internet is not suitable for business use
2. The format is correct and unified, the email subject is reasonable, and the spelling is correct
All emails sent to customers should adopt a unified format: (1) The email subject should preferably have the company name, etc. For example, the company name is EXPORT and the industry is PLASTIC, the content of this email is to quote a product, so the subject can be ExportPlastic/quotationofitemA
This has the advantage of making it easier for customers and yourself to find information for customers in the future. There are many emails to and from them. As a customer, I often spent a lot of time looking for previous quotations and other information at the beginning, but now it is very convenient to know the general content of the email through the subject, saving a lot of time
(2) Email body Align both ends: For emails with many paragraphs, aligning both ends of the text will look very neat
(3) It is best to write Mr
or Ms
in the first emailSo-and-so, write your job title as SALESMANAGER, etc. It doesn’t matter if you are a manager or not. Customers with your high position will think that they take him seriously, which is good
(4) The signature must have the company logo and Contact details
Material 3. The layout should be neat and tidy. In OE, set the font and size (10-12 is better) of the email. Don’t use big letters sometimes and small letters sometimes; don’t make them colorful, especially don’t use all capital letters. Increase the difficulty of reading and make people disgusted
Except for some places that need to be specially reminded of the customer's attention, you can use capital letters, bold, special colors, etc. to highlight them
4. The spelling is correct. Before each email is sent, you should use the spell checker tool to check whether all spellings are correct. 5. The statement should be accurate and be able to accurately express our views. Do not cause any ambiguity to the customer. Try to avoid ambiguous words or phrases, and try to avoid using slang, etc.