Trademark rejection means that in the process of registration, after substantive examination by the Trademark Office, a trademark is rejected if there are reasons for not passing.

There are many reasons for the rejection of trademarks: due to the large number of registered trademarks in China, the most common reason at present is that they are similar to or the same as the trademarks previously applied for. In addition, it will violate the provisions of Articles 9 to 13 of the Trademark Law, mainly referring to trademarks that are inconspicuous and easy to mislead the public. For example, trademarks are generic names, exaggerating propaganda, and administrative place names at or above the county level only indicate functions and only indicate raw materials.

Lawyer Liu of Beijing * * * Teng Intellectual Property Agency Co., Ltd. suggested that after the trademark was rejected, the Trademark Office would issue a Notice of Trademark Rejection, which would list the detailed reasons for rejection. Be sure to carefully analyze the reasons for rejection, and then determine whether you can apply for a review. Don't blindly review, and don't think that the trademark has been sentenced to death just because the trademark office rejected it. Different trademarks are rejected for different reasons, and whether they can pass the re-examination should be carefully analyzed.