Full name: UGG Snow Boots.

In 1979, Brian Smith, a surfer, bought some Australian-made sheepskin boots and brought them to the United States and began selling them in New York, mainly for surfers in California. Later, he established the UGG Holding company and registered the UGG trademark.

However, due to poor management, in 1995, Brian Smith sold his shares to Deckers (Dex) Outdoor Products Co., Ltd. for operation. The company made Hollywood Celebrities wore it and became popular in the United States, and then gained recognition in many countries.

In the winter of 2009, snow boots ushered in their spring with the momentum of the UGG trademark of Dex Company. Sales surged and they became famous overnight.

Extended information

Different styles:

1. High-heeled style

High-heeled shoes launched by UGG, AUKOALA and other brands The floor boots series breaks the stereotype that snow boots are "flat heels"

2. UGG snow boots

Model high heels will be the focus of fashion.

3. Variety of styles

The DIY concept snow boots launched by Aukaola have hanging points on the boots, which can be matched with any desired accessories: such as feathers, crystals, copper buckles, etc. A variety of trendy accessories. The variety of colors and combinations of snow boots is also a hot spot in the fashion circle.

4. Fluffy style

Many brands have also launched some main styles, which are mainly fluffy and fluffy, allowing the wearer to look cute in autumn and winter. "Warm" theme style.

Baidu Encyclopedia-UGG