How to advertise for investment? Advertising for investment is a common way for us to attract investment. It mainly disseminates the company’s investment information through various advertising media, and collects customer information through phone calls, faxes, letters, etc. , through further negotiations, guide people to distribute the company's products. This method of investment promotion is mainly suitable for companies with relatively few business personnel and the need to quickly develop the market, or the company's products have a certain degree of popularity and are in the late stage of market development. The sales network is relatively sound, and competitors' dealers and Dealers of related products have no intention of cooperation. If you want to further expand the market, you need to find potential dealers with idle funds. However, these dealers cannot be found through business personnel. Investment information can only be disseminated through advertising. Dig out these potential dealers. The cost of advertising investment is high, and it is not suitable to use a large number of investment advertisements to attract investment in the early stages of a new product's launch. Since people tend to be cautious when choosing investment projects and lack confidence and interest in new products that lack brand awareness, the effect of advertising investment is not very obvious. Often, a lot of advertising money is spent, but no suitable dealers can be recruited, resulting in a waste of resources. The advantage of advertising investment is that it has a wide audience and can identify potential dealers that many business personnel cannot find. Its disadvantages are high cost, low investment quality and poor pertinence. Promotional materials generally used for advertising investment include: DM sheets, investment brochures, investment posters, investment promotional videos, property sales brochures, outdoor advertisements, radio stations, etc. If an enterprise wants to attract investment, it is better to choose a professional investment outsourcing company. For example, it can aggregate investment and only accept high-quality projects to achieve a win-win mechanism for investment. First, we will conduct an in-depth evaluation of the project to see if it can be put into the market to make a profit. Then we will provide a customized investment plan and investment model. Cooperation will only begin after both parties agree. We have a professional investment brand department, investment operation department, and investment promotion department. Professional teams such as the sales department, from early project packaging, to mid-term overall promotion and operation, to late stage negotiation and transaction, have a complete investment promotion system to serve high-quality and good projects. Aggregated investment promotion also solves the biggest problems in investment promotion, customer resource issues, and self- With a resource base of 10 million+ customer resources, it can help projects start quickly, provide enterprises with a one-stop solution to investment pain points, and help enterprises to successfully land in one step. How to write a poster?

Writing method:

1. Title: The title should focus on the content so that people will be attracted at first sight.

Be eye-catching, distinct, novel and concise. The font must be large, preferably occupying half of the poster paper, and the brighter the color, the better.

2. Text: State the nature of the activity, introduction, product sales, etc. Prices and promotions must be clearly stated.

If it is a performance poster, the actors, type of play, repertoire, etc. must be clearly stated.

3. Time: location, fare. The time and place of the event must be clear.

4. Ending: Start a new line and write the signature. Below the name, write the year, month and day.

Extended information:

Poster design skills:

Composition skills, in addition to the contrast skills in the use of colors, need to be learned and mastered, there are also several contrasts that need to be considered relation. Such as the contrast of thick and thin in composition techniques, the contrast of far and near in composition techniques, the contrast of density in composition techniques, the contrast of static and dynamic composition techniques, and the contrast of Chinese and Western composition techniques. Comparison of ancient and modern composition techniques, etc.

1. Thickness contrast in composition techniques: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know There is a saying of meticulous brushwork and freehand brushwork, or both meticulous brushwork and freehand brushwork appear together in the same picture (just like the paintings of cabbage and grasshopper by the Chinese painting master Qi Baishi). This style is an expression technique often used in packaging composition.

For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; Some replace patterns with wild calligraphy, which can be seen anywhere and anytime in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.

2. The contrast between far and near in composition techniques. In the composition of traditional Chinese landscape painting, study the near, middle and distant views. In the design of packaging patterns, based on the same principle, the near, middle and far scenes should also be divided into three types. level of composition.

The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, Shuanghui was the first to use When looking at the packaging of instant noodles, the first thing that catches people's sight is the Shuanghui trademark on a blank background and the huge white "Shuanghui" characters on a dark red square background (i.e. close-up).

The following are the smaller main characters of "Braised Beef Noodles" in cursive script (should be said to be the second line of sight, also called the middle shot), and then the product photos describing the contents of the package (also called the third line of sight). line of sight, bounded by the middle shot) and then followed by auxiliary corporate mascot slogans, performance descriptions, corporate logos, etc.

This obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom and from right to left, and at the same time highlights the most important aspects to express. the topic part. As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where stars support the moon and stand out from the crowd. As a result, the powerful magnetic force of the design image tightly pulls the marketer's attention.

3. Contrast between density and density in composition techniques: Speaking of contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors used, and is also very similar to the Feibai in Chinese painting, that is, the concentration of light in the pattern. There must be diffusion in every place, and it should not be concentrated or diffused. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness.

At the same time, the theme remains prominent. The author has seen many packaging pattern designs. The entire picture is densely packed with colorful colors. From the background pattern to the theme pattern, it is all very heavy color expression, which makes people feel depressed and breathless. This does not only fail to beautify the product. , the purpose of promoting sales, on the contrary, makes people feel bored and lack appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition techniques: In a pattern, we often find this phenomenon, that is, an explosive pattern or pattern displayed in the background or surrounding the name of a packaging theme. It looks careless, but in fact it is a few crazy thick lines painted on purpose, or streamer-shaped English or patterns, etc., all of which express a "" feeling.

The theme name is dignified and steady while the background is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of both designs. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.

5. The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design.

As well as directly using realistic techniques to highlight photos or certain scenes of Westerners on packaging patterns. This form of expression is also a common reference method, which is used in children's products and women's products. Packaging often appears on socks, clothing or cosmetics.

6. Comparison of ancient and modern composition techniques: both the foreign and the ancient are used for China. Especially in order to reflect a cultural taste, people often use ancient classic patterns and calligraphy in packaging design compositions. , characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine.

For example: the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antique, elegant connotation or a certain aspect of comfort. So it is very popular with consumers.

Reference materials:

-Poster What content is needed for a poster 1. Poster size and screen size. Posters are mainly pasted in some large public places. The large pictures can highlight the image and color. The pictures are available in various types such as full-open, facing, long and three-open and so on. 2. Strong distance vision. Poster design also needs to fully consider the visual effect, what you want to present, how to contrast the trademark/logo/image, and refine the visual focus. 3. New ideas and highly targeted posters. Commercial posters must have visual effects and artistic value, highlight key points, and the vision must be focused. 4. Poster color. Poster colors must have style and product positioning, and color segmentation and color selection must conform to product positioning.

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