Speaking of Camper’s story, we have to go back in time to 1877. At that time, Europe was undergoing the Industrial Revolution. On the Spanish island of Mallorca, a shoemaker named Antonio Fluxa suddenly had a whim and traveled to England to learn this new production model of industrial production. After returning to China after completing his studies, Antonio combined his family shoemaking skills with advanced mechanization and hired a group of local skilled shoemakers to establish a shoe factory. For Spain, which was still technologically backward at the time, this was an innovative and bold move. This shoe factory laid a solid foundation for Camper: it not only brought Camper an excellent factory in terms of hardware, but also infused Camper with a brand spirit that loves adventure and innovation. Basic introduction Chinese name: Kanbu Foreign name: Camper Nationality: Spanish Inventor: Antonio Frasa Product: Shoes Birth: 1995 Brand introduction, creative spirit, brand reputation, brand performance, brand maintenance, detailed maintenance, overall maintenance, special Maintenance, brand soles, product types, Egyptian trends, colorful shoes, brand introduction Camper is the name of the farmer on the island of Mallorca in Spanish dialect. The design of the Camper shoe was also inspired by the shoes worn by farmers on the island. The first pair of Camper shoes born in 1975 was called Camaleon. It is actually a casual shoe that has been passed down from ancient times to farmers on Mallorca Island. The shoes are made from worn tires and horse-drawn carriage canvas, and the soles are from discarded tires sewn with twine. Over time, Camper's design inspiration often comes from daily life, using the objects around us as materials. When it comes to classic Camper shoes, we have to mention Pelotas, which is based on bowling shoes. Since its birth in 1995, Pelotas has become the most popular series of Camper shoes, with sales exceeding one million pairs. Camper Camper officially entered the Chinese market in 2012 and opened the brand's first store in Joy City, Xidan, Beijing. The creative spirit of the camper store was inherited by Lorenzo Fluxa, the grandson of Antonio Fluxa. The creative spirit created the Camper brand in 1975. Camper has become famous in Spain in just a few years with its fresh and natural image. In 1981, the first Camper store opened in Barcelona. Camper integrates pattern design into shoe design, using colorful and imaginative novel patterns to make shoes full of humor. This childlike style soon became popular throughout Spain, and Camper became the number one casual shoe brand in Spain. Camper brand reputation In 1992, after establishing a good brand reputation, Camper decided to go international. The first stop is Europe, where Camper opens stores in the UK, Italy and France. However, it was Japanese tourists who first popularized the Camper brand. They flocked to Camper stores in Paris, London and Milan as if they were rushing to buy LV. For more than ten years, Camper has been sold in 47 countries and regions around the world. In recent years, Camper has also vigorously developed the Asian market. Currently, Camper has five special stores in mainland China, located in Beijing and Shanghai. Camper brand performance In 2004, Camper's sales reached US$180 million and sold more than 3 million pairs of shoes. Footwear News, the leading publication in the footwear industry, named Camper "Fashion Brand of the Year." From Woody Allen to Bruce Willis, they are all customers of Camper shoes.

Italian fashion master Giorgio Armani also admired Camper's design style and even appeared in a magazine to perform it himself. Camper As early as more than ten years ago, Camper shoe company's sales volume in Spain was higher than that of all casual shoe brands. Now, Camper is going global: it has opened branches in London, Milan, New York, Paris and Taiwan, China. Last year, sales reached $120 million and more than 3 million pairs of shoes were sold. "Footwear News", a well-known publication in the shoe industry, called Camper "Fashion Brand of the Year", and celebrities from all walks of life have joined in. From Woody Allen to Bruce Willis, they are all customers of Camper shoes. This is not the largest shoe company in the world, nor is it the most famous. But it is arguably the most unusual company and, at least for now, the hottest company in the world. All of this comes from Camper’s positioning—region, culture and history. If you want to know the story of Camper, you can look at the label of Camper shoes or the booklet that comes with the shoes. The pictures and wording above may differ, but one message is clear: these shoes come from Majorca, a small Spanish island in the Mediterranean. "Camper" means "countryman" and the shoe design is inspired by the shoes worn by farmers on the island. The story became a passport for global marketing of the product. Lorenzo Franza, now 54, founded Camper in 1975. He always said that it is better to create a brand around "old fashion" than to "be ahead of fashion". "It makes me uncomfortable when people say we are a fashion brand," Franza said. "We don't like the fashion world at all. We don't want to think of ourselves as something special." Many fashion designers insist that their clothes are timeless, but few are truly immune to outside tastes and perceptions, making their products appear to exist entirely within the time and space in which they live. “Some people want to tell us what kind of product we should make,” said design director Guermo Ferry, 45. “We appreciate their ideas, but we usually say ‘no, thank you.’ We only make Majorcan shoes. "If they don't want our product, we will accept their decision, close the factory, and go home." However, these shoes, which express the company's strong sense of self and significant local characteristics, have become popular around the world. In a market that values ??new economic value, Camper's old economic model that does not compromise with the new economy has made Camper popular. Camper is designed to be very comfortable, and more and more city dwellers are wearing Camper shoes when they go out early and come home late. Brand Maintenance The fashion taste of elite men must be low-key, elegant, mature and stable, and at the same time reflect their free and uninhibited temperament. They pursue quality of life and advocate independence, especially in their clothing. As the final destination of a person's sight, shoes are often taken seriously by elite men! After buying a pair of good shoes, elite men must know how to take care of them! Detailed maintenance 1. Use a large shoe brush to gently brush the entire shoe to see if the protruding part of the shoe edge is stained with dirt? 2. Use a small shoe brush to remove dirt and fine dust from uneven parts such as shoe edges or seams. 3. Loosen the shoelaces, and then use a small shoe brush to clean away the dirt that is not easily visible from the outside. 4. Squeeze a little cleaning oil on the cloth and smear it all over the shoes. At this time, the most important thing is to completely remove the old shoe polish remaining on the shoes. Overall maintenance 1. Take another piece of cloth (cannot be mixed with the cloth using cleaning oil), dip it in a little shoe polish, and smear it all over the shoe. Just take an amount about the size of your little finger for shoe polish. 2. After coating the entire shoe, polish the entire shoe with a clean soft cloth. Don’t be sloppy in details. 3. Finally, spray waterproof mist. Waterproof fog not only prevents the shoes from being invaded by water, but also has the effect of making it less likely to be stained with dirt. 4. After the waterproof fog has dried, place the shoe last into the shoe. Special maintenance In addition to the usual maintenance, after the shoes are wet by rain, Qiduniao brand men's shoe experts remind us that we should take appropriate measures immediately to prevent the shoes from deforming. 1. First use a highly absorbent cloth to absorb moisture from the surface of the shoes. If you wipe too hard, the attached dirt may scratch the surface of the shoes, so you should pay special attention to it. 2. Put newspapers or toilet paper inside the shoes and replace them frequently to completely absorb the moisture. 3. When it is dry to a certain extent, it should be placed on a shoe last to prevent deformation.

Then place it in a ventilated place to dry. 4. After it is completely dry, follow the general maintenance methods. Brand sole Camper shoes look very simple from the outside. The designer believes that wearing such shoes is like having an interesting conversation with yourself. This idea is reflected in the Camper sole. In the past, some shoes had verses and fables printed on their soles. Camper employees want to know how many Camper customers are nearby by looking at shoe prints on the beach. Why pay so much attention to the soles of your shoes? "The sole is the soul of the shoe," Fran?a said. "We have registered many of them as trademarks. This is an investment." Camper What is the best proof of Camper's charm? There are people from all over the world who want to move to Majorca to work for Camper. Ray moved here from London last year with his wife and children. This year Camper’s intern designers come from Japan, Northern Europe and many other countries. Kim Fabio, 34, who grew up in the Caribbean and came to Majorca last year, said: "There will be a lot of inspiration in Camper." Camper related products: Clothing, shoes, hats, casual shoes, counter-strike, Counter-Strike, camper in CS The Egyptian trend, desert earth tones, are the product type of the players who keep the Yin people. It is conceivable that it grabs the limelight. With the reputation of the camel as the ship of the desert, it also highlights the oriental sentiment of ancient civilization. This season, Camper freshly launched the Brothers top-notch products. The toe shoes have a slightly tilted toe, and exaggerated arcs are deliberately dug out on the left and right sides of the shoe. Camper's explanation is that it echoes the graceful curves between the humps. The toe is also designed with a red imprint of an Egyptian totem mark. Camper colorful shoes, with British style and solid color design, are new shoes designed by popular Spanish home designer Jaime Hayon for Camper. They combine sports and dance styles into Camper's classic one-piece injection molding style. "I wanted to find a shape that would stylize the feet, like tap shoes. I've always liked the feel of dance shoes because they remind me of a concert hall." 1*** black, blue, green, red, white The 5 colors give men’s shoes more “bright” choices. “Compared to dull men’s shoes, women’s shoes have always been a source of inspiration. I have always wanted to design a simple-looking solid-color men’s shoe to make it more stylish.” Personality. For me or others, glasses are an important element in creating personality, so I think a pair of shoes also needs glasses.” In the commercial, you will see Jaime Hayon paired with a pair of blue-rimmed glasses. publicity. The natural materials of pure leather exterior and linen lining continue Camper's Mediterranean style, and the soft and organic shape comes from the consistent design language of designer Jaime Hayon. This shoe follows the trend of slimming pants, and I believe it will soon become the new favorite of yuppies.