1. The legal meaning is different. The tm trademark does not have legal protection. When applying for a registered trademark, it enjoys the right to use it first. rTrademark has the legal significance of trademark protection, and trademark users have exclusive rights.

2. The time of use is different. When the trademark has not become a registered trademark, the "TM" mark is marked. When a trademark becomes a registered trademark, it can be marked with an "r" or "note" registration mark in the upper right corner or lower right corner, or it can be directly marked as a "registered trademark".

3. The use value is different. The registration cycle of a trademark is long and requires a long application and review time. After obtaining the registered trademark certificate, the trademark user enjoys exclusive rights. The enterprise can establish a brand and promote the enterprise through the trademark. The value of the r trademark is greater than that of the tm trademark.