First place: 1. (Nike) - United States NIKE company was officially established in 1972. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman. The company's products run the gamut: sportswear, shoes, sports equipment, and more. It uses its own impressive performance to confirm what founder Bill Bowerman once said: "As long as you have a body, you are an athlete. And as long as there are athletes in the world, Nike will continue to grow and develop." Nike's Language is the language of movement. Second place 2. (Reebok) - United States In 1895, Joseph Foster, the founder of Reebok, was a British sprint enthusiast. He hoped to have a pair of spiked running shoes, but due to his financial resources at the time Due to lack of resources, he created a pair of "Foster running shoes" named after himself. In 1900, Foster further improved his technology and established his own business, providing hand-made running shoes to local sports enthusiasts. The news spread widely, and the running shoes were generally accepted and occupied a leading position in the market. This "fortune" The "Ster" spikes brought historic changes to sprinting and were used for 50 years. In 1958, as time went by, Foster's Company continued to expand and develop into other areas of sports. They established a comprehensive company from themselves, initially called McCurry Football Shoe Company, and later named Reebok. (African antelope). Today, Reebok has become the number one sports shoe brand in the world. Third place (Adidas) - Germany Adidas was founded in 1920 (the "ADIDAS" trademark was registered in 1948). When Adidas was founded, although it was still a small, workshop-like company, it had already set its sights on the world's largest markets. Therefore, in the early stages of the company's development, Adidas used product technology innovation as a driving force to expand the market and increase brand awareness. "Function first" and "giving the best to athletes" are the principles of the company's brand development. The founder of Adidas, Adi Dassler, was not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respected craftsmanship, quality and was keen on innovation. Many technological breakthroughs in the production process of Adidas sports shoes were made by him. To achieve this, he has obtained 700 patents. At the same time, Adi Dassler is also a pioneer in the world of sports shoe production. In 1920, Adidas invented the world's first pair of training sneakers. Under his leadership, Adidas produced the world's first pair of skates and rubber-cast football spikes. In terms of footwear, it mainly sells running shoes, tennis shoes, basketball shoes, field shoes, training shoes, bodybuilding shoes, football shoes, etc. Clothing is mainly made of cotton, polyester, nylon and elastic fibers. The three most prominent association concepts of Adidas are: "fashion, modern and cool enough." Fourth place (PUMA) - Germany. Anyone who knows the history of sports shoes knows that the two brands "Puma" and "Adidas" are It was founded by the Dassler brothers in the town of Herzogaurach, Germany. As early as the 1920s, when the term "sports shoes" had not yet appeared, the Dassler brothers began to study sports shoes, and at the 1936 Berlin Olympics in Germany, the world was first aware of the role of sports shoes in competition. important role played. However, the success of their career accelerated the dispute between the two brothers. In 1948, the two brothers decided to separate. The elder brother Rudolf was named after the Jaguar "Puma", while the younger brother Adolf combined his own name to create "Adidas". "Puma" and "Adidas" have each developed their own characteristics and both have glorious histories. However, in the late 1980s, "Nike" from the United States forced these two European brands to retreat. In 1989, "Adidas" sold its shares to a French consortium. And Jochen Zeitz kept the "Puma". Zeitz's greatest contribution was to find a new "fashionable" outlet for "sneakers." While other sports shoe brands strive to continue to develop more and more professional sports shoes for various sports, "Puma" has invested in new designs in fashion design and lifestyle shoes. Today, "Puma" has become the fastest growing sports brand, focusing on leisure and sports series. Its sportswear advocates free style; while its casual series is the wisdom of combining the world's high-end fashion with the fashion concept of Puma's sports series. Trendy men and women in the fashion industry are flocking to "Puma" products.
Fifth place (FILA) - Italy Founded in 1926 by the FILA brothers in BIELLA, Italy. In the 1970s, in order to cooperate with the diversification strategy and expand the sportswear business, which had a bright future at that time, it successively developed tennis, skiing, swimming, golf, mountain climbing, and recently added basketball, football and other clothing. Today, Fila has won a reputation for its excellent products, wide range of uses and novel designs. Products are sold in more than 30 countries around the world. Sixth place (Mizuno) - Japan's MIZUNO was founded in 1906. It is one of the world's leading sports brands, serving various sports. Mizuno Corporation of Japan has been recognized by the International Olympic Committee as a sponsor of the Olympic Games. MIZUNO has a complete range of products, covering almost all major transport operations