The requirements for opening a specialty store are general taxpayer qualifications, registered capital, years of experience, trademark certificate, company seal, authorized chain, and two or more operations. 1. Conditions for settling in: It is necessary to meet the general taxpayer qualifications, company registered capital and registration period requirements, provide a trademark registration certificate, and all qualifications must be stamped with the official seal of the settled company. 2. Authorization conditions: Authorization chain with brand owners as the source. 3. Business conditions: The operating quantity is 2 or more.

1. What are the requirements for opening a specialty store?

1. Conditions for entry:

The requirements for entry into a specialty store are the same as those for a flagship store. They both need to meet the requirements for general taxpayer qualifications, company registered capital and registration years, A trademark registration certificate is provided, and all qualifications must be stamped with the official seal of the settled company, which are all indispensable.

2. Authorization conditions:

Authorization chain with brand owners as the source (authorization levels are based on the requirements of various purposes).

3. Business conditions:

The number of operations is 2 or more;

Specialized stores are not allowed to operate across Tmall categories, but some special products are allowed Operate across major categories.

In addition, the goods or services operated by each merchant's store must comply with quality requirements such as laws, regulations, and national standards, as well as the platform's product quality standards, Tmall rules, and product release specifications.

2. What is the process of entering a Tmall store?

1. Submit the raw materials for entering Tmall

The time for submitting information is generally 2 hours. Temporary changes are controlled independently by the seller. Stores need to wait patiently for official approval.

2. Verification of Tmall’s official website

In the verification process, Tmall’s official website will conduct brand evaluation and qualification certificate review (review, review) of the merchants who have settled there. The evaluation content includes: product positioning, overall brand marketing strength, brand concept, and overall corporate strength.

The specific content of the qualification review: the qualifications are true and valid; the scale of the enterprise must meet the basic requirements for access conditions; the trademark authorization is reasonable and the links are detailed;

The production and manufacturing, business scope, and safety product certificates are complete , in compliance with the laws and regulations of our country. The official approval time is generally more than 7 days, but may be extended in some cases.

3. Improve Tmall merchant information

The third stage is the last step, which is basically the store account activation, payment corresponding expenses, and completion of relevant daily tasks (signing contracts, learning Rule testing, filling in information, etc.).

After the store is opened, payment must be made and products put on the shelves within 15 days, otherwise the official website will abandon the store registration by default.