Recently, the case of Jinmailang trademark being plagiarized has caused many companies to start thinking about the issues of brand awareness and trademark property rights protection. As a leading company in the convenience food industry, Jinmailang's brand image and trademark have long been deeply rooted in the hearts of the people. Now that the trademark has been plagiarized, the industry can't help but sigh. In this regard, Jinmailang said that he will further enhance brand awareness and pay attention to trademark property rights.
Jinmailang, as a leading brand in my country's food industry, has been developing for more than 20 years. During this long development process, Jinmailang has always won the favor and support of many industry insiders and ordinary consumers with its high-quality products, innovative concepts, and affordable prices. Jinmailang's product brands have long been deeply rooted in the hearts of the people, such as the Jinmailang top-grade series, Jinmailang fragrant pot noodles and other products that are deeply loved by consumers, as well as the recently launched Jinmailang One and a Half Bucket series and the old Products such as Dad's Kitchen? One Dish and One Side? have brought unique enjoyment to consumers, and their sales and reputation have been rising steadily. This is another successful example of Jinmailang's efforts in shaping its brands.
In the face of trademark plagiarism, Jinmailang stated that it would further pay attention to trademark property rights and called on companies in the industry to actively pay attention to this issue. For some young startups, it is understandable that they are eager to establish a company brand, but copying and imitating existing trademarks is not worth advocating at all. This is the result of lack of brand awareness and disregard for trademark property rights. In the end, it will not only be detrimental to the development of your own company, but will also bring a bad atmosphere to the industry.
If a company wants to establish an independent brand image, it needs to rely on exploring its own development concepts and product research and development paths, rather than taking "evil ways" and infringing on the interests of other companies to gain short-term attention. In the course of more than 20 years of development, Jinmailang has steadily developed products, introduced new ones, been close to consumers, and listened to the voices of the people. Finally, it has established a certain brand image in the minds of consumers, and its trademarks will definitely be recognized by the public. , this is the correct development path that startup companies should choose.