So immediately ushered in the discussion. Some people think it is unnecessary to apply for such a strange name trademark. It must be for hype, and it is suspected of hype. But then, Xtep Sports official Weibo issued a document saying: I started it three years ago? Particularly dissatisfied? Yes The picture is still a photo of slogan's activities, which is suspected of responding to questions from netizens.
However, some insiders believe that intellectual property assets are an important part of intangible assets and intellectual property rights for enterprises. Registered trademarks are also a sense of prevention for enterprises. Only by obtaining the exclusive right to use a registered trademark can it be protected by the trademark law.
In addition to questioning, we should also reflect on it. In recent years, with the development of the network, more and more people like online shopping. More and more fake and shoddy products are circulating, and people pay a lot of money to buy high-quality fake goods, which is not worth the candle. We need to maintain the brand and create our own trademarks, so that an enterprise can have a longer-term development. After all, after an enterprise is well done, it is easy to be used intentionally. what's up Fake? Enterprises expand their popularity and influence, register similar trademarks with well-known enterprises, and use similar trademarks to friction traffic and profit from them.
Recently applied from Xtep? Particularly dissatisfied? We should be aware of the trademark incident. Now it belongs to the world of young people. It is necessary to conform to the concept of rejuvenation and arouse the voices of young people, which will help Xtep consolidate its position and continue its business development in the process of leading the young trend. Finally, I want to say that no matter what Xtep registered this trademark for, it will definitely be beneficial to the future development of the enterprise. As long as it does not violate the relevant regulations, whether for the purpose of protection or expansion, the brand fancy registered trademark is understandable.