Whether it is Mazda's design concept of "touching the soul" or the red color that gradually disappears in the dust, as a senior owner of Mazda, I know it like the back of my hand. So I won't have any thoughts on the "skeleton" and "light and shadow" mentioned by Mr. Hideyoshi Muhara many times. Only the word "instrumental sense" is strange, which is a derivative similar to "sense of movement". The difference is that the word "sports" can be a noun or a verb, so it is easy to produce pictures. But the word "tool" is a pure noun, and it will be a bit strange to turn it into an adjective in any context. At the same time, in the process of pursuing design aesthetics, we rarely see a designer using the word "tool" to describe his car works. How to understand this "tool sense"? How do designers keep a balance between "Chun Xue" and "chin beauty"?
Mazda, which we are familiar with, is full of strong urban flavor, emitting visual charm in the change of light and shadow, and the scattered taillights are transformed into shining city light under the neon of the steel jungle. This time, Mazda CX-50 is the first time that Mazda brand has tried outdoor life scenes. Designers get design inspiration from tough leather goods and tools representing outdoor life elements, bearing Mazda's expectation for brand expansion.
Mazda CX-50' s front enclosure, side skirt and rear bottom are all wrapped in wear-resistant and scratch-resistant black materials. First, intuitively show the sense of tools, and show reliability and ease of use like outdoor tools. Looks solid, energetic and powerful.
In order to blend this less pleasing black with the overall body with strong light and shadow, the transition between the two shows the basic skills of designers. From the side of the car body, a concave line on the black side of the wheel arch depicts too many shadows, and the wedge-shaped outline just condenses the sense of strength. The same design concept can also be seen on the side skirts of vehicles, showing a compact, streamlined and resolute texture.
Therefore, the sense of tool emphasized by Mr. Muyuanyinger, the designer of the vehicle, can actually be understood as the visual adaptability to natural scenes, and communicating with elements such as rocks and gravel with tough and compact design language, which is more like a trace back to the source of design. With dynamic and practical design forms, the vehicle can run in the natural environment without conflicts.
Whether it's Artz, Angkor Sela, CX-4 and other mass-produced models, or amazing four-seat RX-VISION and VISION COUPE concept cars, Mazda models with simple "moving soul" design concept are giving FEEL ALIVE a strong sense of life with the change of light and shadow and the transition of body posture.
On CX-50, the harmonious proportion of bones and light and shadow was redrawn. Mazda CX-50 is a product model specially built for China and North America, and it is bound to face the driving scene of continental shelf terrain. In order to better adapt to and match the broader outdoor environment light, Mazda designers specially adjusted the balance between the changes of bones and light in the design of "soul movement", weakened the subtle expression between light movements, and re-optimized the proportion of bones and postures of vehicles, so as to express the sense of existence and visibility in the specific natural environment of countries with exclusive continental shelves.
For example, the tail wing is one of the highlights of Mazda CX-50 design. Square, firm and fully showing the tight curve of the parking space contour, the designer boldly highlights the shape of the wide tailboard, which can achieve up-and-down balance with the largest wheel 19 inch, so that the four wheels of the vehicle can tightly hold the ground like four big feet, giving people a full sense of stability visually.
This is the first public appearance inside Mazda CX-50. As a brand-new model of Mazda family, it is also the largest SUV model of Mazda CX-90 before it came out. Its interior used to make me curious. What kind of design methods will designers use to match? After all, if the previous design is completely transplanted to it, the sense of separation should be very strong.
It is commendable that the designer gave this new car a brand-new interior style. Mazda CX-50 uses horizontally extending parallel lines to design the cabin space, and the horizontal and vertical center console looks very neat and capable. At the same time, the platform built by parallel lines is getting wider and wider visually in the car.
The only element that temporarily breaks the parallel lines is the longitudinal air conditioning air outlets located on both sides of the steering wheel, which is more like a common design technique in the field of architecture, and creates a three-dimensional and reliable visual image by using the crisscross sense of conflict. This is actually a distant echo of the "tool sense" of appearance. For example, the storage compartment near the bar does not use the common cover plate to "hide the ugliness", but uses the sense of lines to deepen the sense of strength, which is also a sense of tools around the essence of dynamic and practical design.
In terms of material, the seat of Mazda CX-50 is decorated with Cordova leather, so it has the characteristics of excellent touch and high gloss. The splicing position is decorated with "X" symmetrical splicing, and at the same time, the parachute material with scientific and technological functions is used in the border area of the seat side to create a unique seat hem trim strip, which is rough and exquisite and echoes the essence of dynamic practical design.
In terms of space, the design of Mazda CX-50 driver's seat follows the concept of Mazda's seventh-generation vehicle platform, so it has a special understanding of the interior space. The seat hip height of Mazda CX-50 is the same as that of Mazda CX-30, which is 300mm, which is 46mm lower than that of Mazda CX-5. Therefore, a driver with a height of 150cm- 190cm can maintain a natural driving posture and operate the pedal easily. At the same time, as an absolute big player in Mazda family, the rear space of Mazda CX-50 is really remarkable, mainly reflected in the remaining space of knees and head. Through the newly developed platform in China, the rear legroom of Mazda CX-50 is increased by 55mm compared with that of North American models, and the maximum legroom in the rear will reach 899mm, while the height of the middle passage in the rear will be reduced to 90 mm ..
Mazda CX-50 is also the first model with panoramic sunroof in the family. I don't know whether to evaluate it with approval or criticism. However, the upgrade of the in-vehicle system has brought a lot of convenience to users. Has the system been introduced into Tencent? Wu Tong Automobile Association? , highly customized development of the ecological function of the third river system. As the main medium of man-machine communication, the central control panel finally ushered in the functionality of touch operation. Users can not only directly operate the screen through their fingers, but also continue to maintain the control authority of the shuttle control area.
Mazda CX-50 is undoubtedly of great significance to Mazda today. It not only carries the important mission of the brand in the future, but also an important attempt in the field of outdoor car use since the merger of the two horses. But do you agree with CX-50' s emphasis on outdoor features? Its key point is not to be able to cross mountains with many hard-core off-road vehicles, but to fill the gap between hard-core off-road vehicles and pure urban SUVs through special positioning, so that users can broaden their travel radius and have more confidence.
This article comes from the author of Kinetic Energy in Gao Hao, Che Yi, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.