Global Snail World Bread is a chain store. Has a number of branches in different cities. Global Snail World Bread adopts a unified brand image and business model, providing similar products and services in various branches. This chain operation mode enables consumers to enjoy the same baked goods in different places, and at the same time increases the brand's popularity and market share. Chain store is a form of commercial organization, which consists of a number of retail stores that operate in a decentralized manner but operate similar goods or services. Under the unified management and organizational leadership of the same headquarters, these retail stores adopt the same business policies and marketing actions to realize the organic combination of centralized procurement and decentralized sales. The characteristics of chain stores include standardization, centralization, specialization and simplification of operation, and the realization of economies of scale through standardized operation. Chain stores usually use uniform trademarks, trade names, products, patents and know-how, and may grant them to franchisees in the form of franchise contracts.