Trademarks can be composed of various Chinese and English words, numbers, graphics, combinations, colors, etc. The main thing here is what is a word trademark? What is a combination trademark?

Word trademark: The so-called word trademark refers to a trademark composed purely of words (Chinese characters, Chinese pinyin, ethnic minority characters and foreign characters or letters) and numbers. Usually it refers to a trademark that is composed of only words, letters, numbers and their combinations according to the six elements of trademark combination stipulated in Article 8 of the Trademark Law.

Combination trademark: A combination trademark refers to a trademark that is a combination of any two or more of the six elements of "text, graphics, letters, numbers, three-dimensional logos and color combinations". After registration, a combination trademark should be treated as a complete whole. Its combination or arrangement cannot be changed, and any part cannot be changed without authorization.

Whether it is a word trademark or a combination trademark, when naming or choosing a trademark, you must choose a trademark that is vivid, eye-catching, easy to identify, and easy to call by name, so as to facilitate the identification of goods and services. and subsequent brand promotion.