The national unified retail price is 198, supermarket price.
Chinese liquor, represented by Wuliangye, has a brewing history of more than 3,000 years and can be called one of the oldest and most mysterious food manufacturing industries in the world. Wuliangye liquor is produced in Yibin, one of the top ten spirits producing areas in the world and the liquor capital of China. It is made from five types of grains: sorghum, rice, glutinous rice, wheat and corn, and is brewed using ancient craft recipes. It is the first in the world to use five kinds of grains. Liquor made from grains has a history of multi-grain solid-state brewing that has been passed down for more than a thousand years.
In the production process of Wuliangye liquor, the four-character secret of "brewing, selecting, aging, and blending" was summarized and extracted. Its ancient wine cellar group began in the first year of Hongwu in the Ming Dynasty (1368), and it is alive and well. The brewing continues to this day and is a national key cultural relic protection unit; its traditional brewing techniques are recognized as national intangible cultural heritage. Wuliangye is a typical representative and national brand of Chinese strong-flavor liquor. It has been awarded the title of "National Famous Liquor" many times and was among the first batch to be selected into the protected list of the China-EU Geographical Indication Agreement.
Wuliangye rights protection:
In July 2019, after a retrial ruling by the Supreme People’s Court (hereinafter referred to as the Supreme Court), Binhe Group produces and sells “Jiuliangye” and “Jiuliangchun” " and other products were found to infringe Wuliangye's exclusive trademark rights for "Wuliangye" and "Wuliangchun", and Binhe Group must compensate Wuliangye for economic losses of 9 million yuan.
Binhe Group was also sentenced to immediately stop producing and selling liquor products marked with the words "Jiuliangchun" and "Jiuliangye" or prominently marked with the words "Jiuliangchun" and "Jiuliangye" .
Reference for the above content: Baidu Encyclopedia-Wuliangye