Brand History
In 1828, Guangdong Pharmacy opened in Shamian, Guangzhou;
In 1841, Guangdong Pharmacy moved to Hong Kong and changed its name to "Hong Kong Pharmacy" ";
In 1989, China's first Watsons personal products store opened in Beijing;
In 1994, Watsons returned to Guangzhou and opened on Jiangnan West Road;
In 2005, Watsons China's 100th branch opened grandly in Guangzhou Zhengjia Plaza;
In 2006, Watsons China's 200th branch opened grandly in Guangzhou Huadu;
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In 2007, Watsons China's 300th store opened grandly in Nanjing, Jiangsu;
In 2008, Watsons China's 400th store opened in Haikou;
In 2009 , the Watsons Group reached 8,800 stores worldwide, and the 500th store of Watsons in China opened in Shanghai;
In 2010, the 600th store of Watsons in China opened in Shenzhen;
In 2011, the Watsons Group Achieved 10,000 stores globally, and China’s Watsons’ 1,000th store opened in Shanghai;
In 2013, China’s Watsons’ 1,500th store opened in Anhui;
In 2014 On December 2, the 2,000th Watsons store in China opened in Tianjin.
In January 2017, Watsons reached a cooperation with the Ele.me food delivery platform. Watsons’ 84 stores in Guangzhou are online on the Ele.me platform. Group History
Watson Group originated in 1828. Today, the group has become an international retail and manufacturing organization with operations in 25 markets around the world. The group operates more than 11,000 retail stores, including health and beauty products, high-end perfumes and cosmetics, food, electronics, high-end wine, and airport retail business. In addition, the Group is also a beverage manufacturer with a long history, manufacturing a series of bottled water, juice, soda and tea drinks. Through its international wine wholesalers and agents, the Group sells the world's high-quality famous wines and promotes the promotion of beverages. The group currently employs 98,000 employees and is an international conglomerate based in Hong Kong. Hutchison Whampoa Group operates in 55 countries and operates ports and related services, telecommunications, real estate and hotels, retail, energy, infrastructure, investment and other businesses. Watsons Group has established a retail business with a collection of famous brands in Europe and Asia. These brands are internationally renowned and highly respected, representing the highest quality products and bringing a higher quality of life to customers.
The Group's global retail network combines local experience with international expertise to provide products and services that meet customer needs at the most affordable prices. The group's retail stores are renowned for their excellent quality and attentive service. In addition, we also attach great importance to the characteristics of regional markets and design a variety of product mixes based on individual market preferences and tastes. Therefore, while developing its global business, the Group can also take into account the unique needs of local customs and cultures.
Watsons products in Asia, the group owns many well-known brands and retail chain stores, including Watsons personal care stores, PARKnSHOP supermarkets, TASTE food shopping mall, Great food shopping mall, Gourmet fashion food shopping mall, Feng Ze, Watsons Wine Cellar and airport retail business Nuance-Watson. The Group is also a major manufacturer of bottled water and other beverages in the region, and the sales volume of Watsons distilled water is the highest sales volume of bottled water in Hong Kong, reflecting the market's recognition of the Group's products.
In Europe, the group's retail operations span 26 countries, and its brands include Kruidvat, Superdrug, Trekpleister, Ros***ann, ICIPARISXL, Savers, Drogas, Marionnaud, ThePerfumeShop, Spektr, Watsons Personal Care Stores and DC.
In Switzerland, Badarao, the group’s foreign wine wholesale and agent, brings valuable synergy benefits to the group’s retail business.
The Group has always taken business expansion as its long-term development strategy. Although we are proud of our past achievements, we also look to the future and actively improve the quality of life of our customers. Business Strategy Corporate Acquisition
In 2005, Watson spent nearly HK$5.5 billion to acquire a controlling stake in Marionnaud, France's largest perfume retailer. This was Watson's first large-scale expansion in Europe, making Watson focus on its development strategy in Europe. be effectively implemented. Due to the developed economy and the gathering of the middle class in Europe, this size of consumers is exactly in line with Watsons' consumer target positioning. Such a large-scale merger and acquisition not only increased Watsons' business outlets by 1,300, but also increased its business scale to more than 10 billion Hong Kong dollars. Corporate mergers and acquisitions
In the same year, Watsons acquired SpektrGroup, a health and beauty products chain headquartered in St. Petersburg. This acquisition extends Watson Group's global business to Russia, further consolidating its position as the world's largest retailer of personal care products, beauty and skin care business formats. Watsons has launched multiple mergers and acquisitions around the world. In 2000, it acquired the British Savers chain store, extending its business reach to Europe. After acquiring the Dutch Kruidvat Group in 2002, it greatly expanded its European business scope and areas. In 2003, it acquired a well-known pharmaceutical retail company in the Philippines and expanded its business in Southeast Asia. In 2004, it successfully acquired DROGAS, a large retail chain company owned by the famous Latvian Rota company. Drogas is a leading retail chain enterprise of personal care products, beauty and skin care products in Latvia and Lithuania. Watson Group's successful acquisition of Drogas Company marks Watson's initial success in entering the Baltic market. This move will further strengthen Watson's business expansion and competitiveness in the European market and enhance its international strength. In 2005, it also acquired the British Merchant Retail perfume chain store and the Malaysian Apex Pharmacy Sdn Bhd pharmacy. The above acquisitions are only part of Watson's global acquisitions. Through the merger and acquisition power of capital, Li's team quickly expanded the scale of the company in key development areas in Asia and Europe. Capital The magic wand is an important password for Watson's business success. Brand Strategy
Watsons has more than 1,200 private-label products including shower gel, shampoo, etc., and its sales ratio has reached 15. When the sales volume and variety of the retail store's own controllable product system reach a certain proportion, the merchant's voice in the channel will be enhanced.
So, how does Watson develop its own brand steadily? It turns out that when developing its own products, it conducted in-depth market research to ensure the production of marketable products. A "simulated store" was specially established to understand the sales trends and customer needs of each branch and determine the product types for development. This includes counting the best-selling agent brand products in the store every month, and then replicating its own products that are similar to the best-selling agent products. It also includes meeting the specific needs of consumers and launching distinctive and exclusive products.
For example, Watsons developed foot patches and heel patches in response to the problem that many female consumers suffer from foot grinding when wearing high heels. Although these small items are insignificant in the eyes of many people, they have made a mark in the industry. gained fame.
Watsons’ own products are not only well positioned, but also equipped with good promotions and preferential prices. Compared with other brands on the market, Watsons' own products attract customers with prices that are 20% to 40% lower and trendy and fashionable packaging. Before being introduced to the market, employees must try them out and then let employees promote them to consumers, so that employees can Become the best spokesperson and be able to carry out effective marketing and word-of-mouth communication. Market Strategy
The domestic retail industry is in turmoil, with many players vying for the top spot. Local brands want to develop, and foreign brands also want to come in and get a share of the pie. Effective procurement, low-cost logistics and strong terminals are the three magic weapons for success in the retail industry.
Faced with fierce competition, Watsons bypassed the trap of price wars. Based on years of observation and analysis of markets in Asian countries, and a century of marketing experience, it was discovered that Asia's economy is growing rapidly, and people's requirements for quality of life are getting higher and higher. Traditional sales only stay at the stage of making consumers buy, focusing only on the goods. Under the conditions of an increasingly mature commodity economy, consumers not only purchase goods, but also want to enjoy the fun of shopping and pursue the intangible value of goods, such as brands, services, etc., and finally reach the highest level of consumption, that is, through identification with corporate culture. Loyalty to the brand.
Undoubtedly, Watsons is pursuing the latter. Its personal care store takes "Exploration" as the theme and puts forward the three concepts of "health, good, and fun" (health, good, and fun) to help people who love life and pay attention to quality shape their inner and outer beauty. . In China, Watsons is the first store operating under the concept of "personal care". Its unique and accurate market positioning is refreshing. The target customers of the store are women between 18 and 35 years old. They pay attention to individuality and have strong spending power, but are short of time and do not like to go shopping in large supermarkets. What they pursue is a comfortable shopping environment. "This is very consistent with our positioning." said Lisa Tam, director and general manager of Watsons Group in China. Watsons Distilled Water
Watsons Distilled Water started the distilled water business in 1903. It has more than a hundred years of experience in manufacturing high-quality distilled water and is a leader in the industry. Watsons distilled water is highly regarded for its quality. Watsons Distilled Water was invested and established by Hong Kong Watsons Industrial Company, a subsidiary of Hutchison Whampoa Group, in June 1993. It is a professional company engaged in the production, sales and agency of drinking water production and sales of international brand packaged beverages. Hutchison Whampoa Group is a member company of Li Ka-shing Group.
Advanced production technology and systematic management ensure product quality and services meet Watsons brand standards, providing consumers with perfect quality products and professional services. Since its establishment, Watsons Distilled Water has developed into a young, enterprising and professional team of more than 300 employees. As a market leader, the company attaches great importance to research and product development, technological improvement and talent training to strive for excellence in the company's business. Shenzhen Watsons Distilled Water Co., Ltd. adheres to the century-old fine tradition of Watsons Industrial Company and will make unremitting efforts to continue to carry it forward in the new century and contribute to improving people's quality of life.
Watsons Distilled Water began producing soda in 1900
Watsons Distilled Water was the first domestic company to produce soda/factory involved in global purchasing
Low-key on March 26 It has launched its own overseas shopping platform: Watsons Global Shopping, which has three categories: maternal and infant products, personal care cosmetics and nutritional health care. Compared with the scale of overseas shopping "predecessors" such as NetEase Kaola, Watsons is still "testing the waters" "stage. Development Overview Professional Team
Watsons has a strong team of health consultants, including full-time pharmacists and "health and vitality ambassadors": the professional team has received professional training and provides customers with free consultation and advice on maintaining a healthy life. suggestion. Watsons store
Watsons displays various personal care information manuals such as the information express "Skin Care Easy" in the store, and provides various skin care consultations for free; the "Healthy Confidant" information display rack at the drug counter provides various health nutrition Distribution and disease prevention treatments. Watsons is well versed in "public relations marketing". Through a series of charity activities, Watsons fully demonstrated its sense of social responsibility and aroused huge social repercussions. At the same time, the store's turnover has grown significantly, and more importantly, it has established a good social image for the company. In the early 19th century, free clinics and medicine delivery helped Watsons win a good social image. What is even more surprising is that Watsons once provided a scholarship to Sun Yat-sen when he studied in Hong Kong. There is no reason why such a marketing and management strategy should not be successful.
Distribution Center
1993--Watson's Personal Products Store Shanghai Distribution Center
1994--Watson's Personal Products Store Beijing Distribution Center
1996--Watson's Personal Products Store Wuhan Distribution Center
1998--Watson's Personal Products Store Nanhai (Guangzhou) Distribution Center
2001--Watson's Personal Products Store Shenyang Distribution Center
2012-- Watsons Personal Products Store Chengdu Distribution Center Branch
Watsons is now in: Xuchang\Xinyang\Beijing\Anyang\Yinchuan\Weihai\Handan\Tangshan\Shijiazhuang\Baoding\Nanchang\Jiujiang\Jingdezhen\Changsha\Hengyang\ Xiangtan\Yiyang\Yueyang\Shaoyang\Changde\Weifang\Nanning\Langfang\Yanjiao\Hefei\Ma'anshan\Wuhu\Tongling\Bengbu\Chuzhou\Anqing\Lu'an\Nanjing\Xuzhou\Huai'an\Taizhou\Changzhou\Wuxi\Kunshan\Changshu \Jiangyin\Yixing\Jining\Zhangjiagang\Huaian\Nantong\Yancheng\Kunming\Gejiu\Chengdu\Mianyang\Dazhou\Panzhihua\Yibin\Guangzhou\Shantou\Foshan\Dongguan\Jiangmen\Zhongshan/Suqian\Zhuhai\Zhaoqing\Zhuzhou\Haikou \Suzhou\Hangzhou\Jiaxing\Wenling\Shanghai\Dalian\Wuhan\Xiaogan\Xianning\Xiangyang\Huangshi\Jingzhou\Suizhou\Shiyan\Yichang\Chongqing\Zhengzhou\Kaifeng\Jiaozuo\Mudanjiang\Tianjin\Fuzhou\Quanzhou\Xi'an\Hanzhong \Ankang\Harbin\Qiqihar\Shuangcheng\Daqing\Taiyuan\Zigong\Datong\Yangquan\Luoyang\Ningbo\Cixi\Xiamen\Yizheng\Yangzhou\Shishi\Taizhou\Wenzhou\Jinhua\Suzhou\Shaoxing\Zhuji\Shangyu\Haining\ Guiyang\Zunyi\Lanzhou\Xining\Changchun\Songyuan\Jinan\Qingdao\Zaozhuang\Yanzhou\Zoucheng\Shenyang\Yingkou\Anshan\Fushun\Benxi\Jinzhou\Huludao\Panjin\Hohhot\Zibo\Jilin\Siping\Yanji\ Guilin\Shenzhen\Sanya\Yongan\Liuzhou\Huzhou\Huaibei\Nanyang\Xinxiang\Yantai\Gaomi\Wujiang\Haifeng\Xinyu\Baotou\Jinjiang\Qiqihar\Lianyungang\Guigang\Liyang\Chenzhou\Ganzhou\Zhangjiakou\Xianyang\Linyi We have opened many branches in \Tengzhou\Zhenjiang\Yizheng\Danzhou\Tongliao\Pizhou\Chizhou\ and other cities. Wine Cellar
Watsons Wine Cellar Watsons Wine Cellar is a wine retail chain store established in Hong Kong by Watsons Group, a subsidiary of Hutchison Whampoa. It mainly targets middle-class consumers and sells wines from all over the world. There are currently 13 branches in Hong Kong ***. The first branch opened in June 1998 in the IFC Phase 1 shopping mall in Central.
Opened in June 1998 at the International Financial Center Phase 1 shopping mall in Central.
In the fall of 2000, the wine cellar launched a wholesale business, supplying table wine, beer and spirits to restaurants, clubs and hotels throughout Hong Kong.
In 2007, Watsons Wine Cellar and its wholesale business unit won the "Best Retailer" and "Best Wholesaler" awards respectively from the world-famous foreign wine publication Wine Business International.
In August 2007, Watsons Wine Cellar partnered with Nuance-Watson to bring the store within store concept to the Venetian Resort Hotel in Macau.
Watsons Wine Cellar holds wine tasting events every weekend. Watsons Wine Cellar requires every employee to take an internationally recognized wine course (Wine & Spirit Education Trust). Products for sale
Watsons Wine Cellar sells foreign wines from around the world, including:
Purchasing foreign wines from more than 20 countries, supplying more than 2,000 wines, and more than 400 exclusive wines payment.
Stocks more than 300 varieties of fine wines from Bordeaux and emerging winemaking regions.
Hong Kong Branch
Hong Kong Island
Shop 1035, IFC Phase 1, Central (Business Hours: 10:30-21:00 (Monday to Saturday) / 10:30-20: 00 (Sunday))
Shop 131, 1/F, Hutchison Building, 10 Harcourt Road, Central (Business Hours: 10:30-21:00 (Monday to Saturday))
History of Mid-Levels G/F, 2 Denton Street (Business Hours: 12:00-22:00)
GREAT Food Hall, Pacific Place, Admiralty (Business Hours: 10:00-22:00)
Shop 102C, 1/F, Convention Plaza, 1 Harbor Road, Wan Chai (Business Hours: 10:30-21:00)
Shop D3b, G/F, Park Lane Hotel, 310 Gloucester Road, Causeway Bay (Business Hours: 11 : 00-22:00)
Shop G03, G/F, Lee Garden, 28 Yun Ping Road, Causeway Bay (Business hours: 11:00-21:00)
No. 49 Village Road, Happy Valley G/F, Jun Yu Ju (Business Hours: 12:00-22:00)
G/F, No. 28 Hoi Kwong Street, Guillory Bay (Business Hours: 11:00-21:00 (Monday to Saturday))
Shop 202A, Level 2, Stanley Plaza, Camry Road, Ma Hang, Stanley (Business Hours: 11:00-21:00)
Kowloon
3-Canton Road, Tsim Sha Tsui Shop No. 313A, Level 3, Ocean Centre, Harbor City, No. 27 (Business Hours: 11:00-21:00)
New Territories
G/F, Sai Kung City Centre, 22-40 Fuk Man Road, Sai Kung Shop No. 51 (Business Hours: 10:30-21:00)
Islands
Shop No. G11A2, G/F, Discovery Bay Commercial Center (Business Hours: 11:00-22:00 (Monday to Friday) / 10:00-22:00 (Saturday and Sunday)) Mainland stores
It took Watsons more than 2 years to increase the number of stores by the total expansion of the previous years. The company announced on December 9, 2012 that the number of stores in the mainland has reached 1,000, completing the "100 cities and 1,000 stores" plan made before 2009. Watsons plans to increase the number of stores in mainland China to 3,000 by 2016, covering 300 cities. Marketing Strategy Product Strategy
Watsons Personal Care Store sells a wide range of products from more than 20 countries, including cosmetics, medicines, personal care products, fashion accessories, candies, cards and gifts, etc. Thousands of varieties are mainly divided into two parts: first, Watsons’ own brands, including cosmetics and personal care products; second, care products from other brands, including Procter & Gamble, and Maybelline and Avon also have special counters in the store. . Of course, the products are not only provided for women, but also a variety of foreign-origin foods that are enough for male diners to enjoy. Watsons brochure
The biggest feature of Watsons products is that they convey three major business concepts everywhere. Medicines and health care products retain the characteristics since the store was founded, advocating "health"; beauty and hair care products account for the largest proportion and have the largest variety, expressing the concept of "beauty"; and unique fun dolls and candies are Conveys an optimistic attitude towards life. In order to cooperate with these three concepts, the company's shelves, checkout counters and shopping bags will have some cute symbols, "hearts", "lips" and "smiley faces", giving people a warm, pleasant and interesting feeling. Price strategy
Watsons enhances its brand value through differentiation and personalization, and its pricing is generally relatively high. Ni Wenling, general manager of public relations of Watsons Group, explained that it is "hope to make the price consistent with market demand" rather than "competitive price".
Even so, according to a survey of more than 600 female customers in a personal care store, more than 85% of them believe that the richness and exquisiteness of Watsons products are the primary factors that attract them to shop here. It can be seen that in the increasingly homogeneous retail industry, price is no longer the primary factor in attracting customers. Marketing strategy
1. Professional guidance marketing strategy
Watsons has a strong team of health consultants, including 80 full-time pharmacists and 150 "health and vitality ambassadors" ". They have received professional training and provide customers with free consultation and advice on maintaining a healthy life.
2. Specialized services
Each Watsons personal care store is clearly divided into different sales areas, and the goods are divided into categories and neatly arranged for customers to choose; they are displayed in the store Information express "Skin Care Easy" and other personal care information manuals provide free skin care consultation; the "Healthy Confidant" information display rack at the drug counter provides various health care nutrition distribution and disease prevention and treatment methods; actively promote computerized plans, The use of advanced retail management systems improves the efficiency of ordering and delivery. From all this, we can see that Watsons is not only concerned about the sales of goods, but also pays attention to considerate and meticulous care for customers, fully demonstrating its "personal care" characteristic services.
3. Social Marketing
An enterprise is a social enterprise, "take it from the people, use it for the people", Watsons understands this very well. In 2002, Watsons Personal Care Store and the Hong Kong Cancer Foundation launched the "Pink Revolution" to convey breast cancer prevention information to the public and raise funds for breast cancer research. At the end of 2003, it successfully supported the China Children and Teenagers' Foundation in implementing the "Spring Bud Project". Through the Love Shopping Campaign, donations amounted to 235,800 yuan, enabling 500 out-of-school girls to return to school. These activities fully reflected Watson's sense of social responsibility and achieved great social response. The store's turnover increased by 80% that year, and more importantly, it established a good social image for the company.
4. Extensively carry out e-commerce
On December 16, 2011, Watsons China announced its official entry into Taobao Mall and opened its official flagship store. Since its establishment in 1989, Watsons has reached 1,000 offline retail stores in China, covering more than 100 cities across the country. The Watsons Taobao Mall flagship store will be Watsons’ 1,001st store in mainland China. Watsons Taobao Mall flagship store is not only an extension of Watsons' offline successful model, but is also regarded by Watsons as a new point of contact for closer communication with consumers in the Internet age. Targeting consumer groups
In the increasingly homogeneous competition in the retail industry, only by providing consumers with suitable product choices and high-quality shopping experience can we win the market. The first basis for achieving all this is to accurately target the target consumer group. Watsons’ target consumer group in mainland China is fashionable women aged 18-35 with a monthly income of more than 2,500 yuan. Why does it prefer this group of people? It turns out that most older women already have their own fixed brands and lifestyles, and it is difficult to make changes.
The group under the age of 40 is full of challenging spirit, pays more attention to individuality, and likes to experience high-quality and novel products. At the same time, women have the fastest growing income group and have strong spending power, but they are usually short of time and do not like to go shopping in hypermarkets or supermarkets. What they pursue is a comfortable shopping environment. These consumer characteristics are very consistent with Watsons' product positioning. Create an expert image
When you walk into Watsons, you will find that you are not walking into a supermarket, but a professional personal care store. Why do you feel this way?
This is because after accurately targeting the target consumer group, Watsons then proposed the professional service and marketing concept of "personal care". The store not only provides a complete product line for personal care, but also displays the products in the order of cosmetics - skin care products - beauty products - hair care products - fashion products - medicines, making it easier for customers to choose.
At the same time, Watsons has established a strong team of health consultants, including full-time pharmacists and supplier in-store promotion representatives, to provide free professional consultation on various skin care products. In addition, information display racks are set up in the store to display various information manuals on personal care, health nutrition distribution, disease prevention and treatment methods, etc. In this way, consumers can easily be impressed by a series of professional purchasing and selling methods such as the atmosphere in the store, the quality of the sales staff, the display of goods, and the distribution of materials. In this way, the brand image of Watsons' personal care experts has won the hearts of the people. Systematic promotion
Based on the consumption habits of Chinese people that "affordability is the last word". Watsons implements strong promotional strategies such as adding 1 yuan for more items, "20% off on all items", and "buy one get one free" to attract customers' attention. In addition, Watsons pays more attention to consumer psychology research. For example, novel activities are more attractive to white-collar workers with a "petty bourgeois sentiment". Watsons launched a "60-second crazy buying", and the winners of the lottery can buy designated products in the store. The products on the shelves are "sweeped", and the products obtained within 60 seconds are the winners. This method allows consumers to talk about the fresh experience.
In short, relying on a series of interlocking and sophisticated management measures such as precise consumer group positioning, professional services, high-quality and low-priced private-label products, professional and systematic promotions, Watsons has firmly grasped the It has attracted a large number of loyal customers and effectively avoided homogeneous competition with retail formats such as shopping malls, large comprehensive supermarkets, convenience stores, specialty stores and online stores, and has effectively realized its own operating characteristics. Wiring O2O Marketing
Watsons has teamed up with the marketing APP "iDieEr" to release the first mobile phone and mobile device game Watsons iDieEr, which digitizes coupons and turns them into entertainment, making the shopping process easier. Make it lively and interesting to create a more pleasant shopping experience for consumers. Marketing positioning Internet marketing
It is reported that "using more different media for more brand promotion" will be one of Watsons' future priorities. The relevant person in charge said, "As a personal care expert, Watsons not only serves but also leads customers' consumption needs and habits. In response to the increasingly popular Internet consumption trend, Watsons will try new communication methods to interact with consumers online. , to provide consumers with more targeted services. "
Taking Watson's "Renren Beautiful Journey" marketing event as an example, in the first half of 2010, the number of registered users of Renren has exceeded 1.2. With a population of 120 million, Watsons chose to cooperate with Renren to establish interactive online marketing, which is equivalent to directly connecting with these 120 million fashion consumer groups. In terms of communication content, Watsons also uses free trials of products that attract high consumer attention to attract users, which can directly reflect netizens’ feedback on Watsons’ brands and products. The relevant person in charge pointed out that although "Renren Beauty Journey" has just been launched, each trial sharing report has already attracted a certain amount of attention and responses from netizens. With timely online activity promotion, Watsons is full of enthusiasm for this theme activity. confidence. Mobile marketing
In sharp contrast to advertising on TV, more and more companies are beginning to pay attention to various domain names and wireless URLs exclusively for mobile phones. The industry is quietly setting off a wave of mobile marketing. It is reported that in addition to SNS social networking sites, Watsons has also launched its own mobile platform software, such as the IPHONE APP, which can be described as a taste of "head soup" in China.
Data show that in 2010, the number of mobile Internet users in China reached 277 million. Obviously, with the advent of the mobile commercial era, corporate marketing through the mobile phone network is a major trend. It is understood that the launch of Watsons APP is equivalent to allowing downloading users to carry Watsons promotional brochures with them, so that consumers can learn about Watsons' updates at the first time. Industry insiders pointed out that Watsons' move is not only a leap forward in marketing methods, but also an important step in grabbing the consumer market. "People who make good use of the mobile Internet represent active consumption frequency and strong consumption power to a certain extent. It is the best practice to leverage strength.
"Innovation process and development to win steadily
Through years of in-depth research and study on the retail market in mainland China, Watsons has summarized the most suitable positioning and development strategy for brand development. For a long time, Watsons has laid the foundation for the largest brand in mainland China. Health and beauty personal retailers have a solid position, and pay close attention to market changes, seize the opportunity at the right time, and be ready to go. The development of the enterprise is not measured by the speed of development, because the development of everything has its own laws and is subject to timing and development. Affected by many factors. Over the years, Watsons has always used a keen sense to understand, study and analyze market trends, and constantly improve its internal management on the basis of respecting market rules, understanding consumer needs and various policies and regulations in the mainland retail industry. Actively adjust the development strategy. Watsons Store Healthy Lifestyle
Watsons’ winning model is: a unique product mix (daily necessities, beauty and health products, specialty products) to ensure a shopping environment where high-quality new products are constantly surprising every week. The magic weapon to win is "to understand the market and the real needs of customers." Due to the foundation laid previously, Watsons will increase investment in mainland marketing in 2005 and strive to achieve the goal of doubling the number of stores in 12 to 18 months. In the competition with local companies and European and American giants, Watsons' marketing model has become a magic weapon for winning. As a mature international retail brand, Watsons not only has the brand advantage of being a market leader, but also has a strong combination of global layout and local procurement. It has been developing in mainland China for 15 years. Its success lies in its grasp of consumer fashion and its advocacy of healthy lifestyles. Watsons not only understands the market and local consumers, but also uses strong marketing strategies to work with partners and partners. Suppliers establish a stable and win-win cooperation model. Develop private brands
Watsons' market positioning is to be a "personal care expert". At the same time, the development of private brands also reflects Watsons' commitment to personal care products. Professional and innovative. Watsons plans to launch more private brands based on consumer needs to meet the growing needs of consumers. Private brands are not only "important" but also "must" for retailers. "Indispensable". Consumers patronize Watsons, not only to purchase products of other brands, but also to purchase new products of Watsons' own brand. Its growth will help the company increase and balance profits, while complementing other exclusive agent products and bringing customers There are more choices. In the Chinese market, Watsons has more than 700 private brands, which is equivalent to about 20% of the total number of products sold. In terms of sales price, it is about 20~40% cheaper than other similar brands in the world. Sex chain group, Watsons has launched a variety of shampoo, skin care, bath products, as well as some food and daily necessities. On the one hand, these products are very suitable for urban young people in terms of product development and design, said Ms. Liu, a staff member who shops at Watsons. She likes shopping at Watsons because the products here are unique and the bath and skin care products are relatively cheap.