What are the functions of trademark registration?

Nowadays, many businesses have registered trademarks for their products. In order to establish a good brand image for their products, what are the functions and effects of trademark registration? If you still don’t know the answer to the above question, let’s follow Bajie’s editor to find out today.

1. Passport in the market

Trademark is the essence of corporate brand culture, and the establishment of corporate brand image is the core of corporate struggle.

Only products that have applied for a registered trademark in the relevant country or region can be sold in large stores and supermarkets in that country and region.

Companies generally need to issue trademark registration certificates for relevant brands when printing labels and packaging in printing plants or advertising in various media. In international trade, trademarks are extremely important, and international trade is inseparable from trademarks.

For administrative departments, the quality of goods and services is monitored through the management of trademarks, and necessary conditions are created for quality inspection, health inspection, and barcoding.

2. The highlight of assets

The assessed value of a trademark can increase the total assets of the company, and the higher the value of the brand, the more it can reflect the influence of the trademark and the company's Business conditions indirectly reflect consumers' acceptance of the goods marked by the trademark.

As an intangible asset, a trademark can also be converted to realize its value through transfer, licensing to others, or pledge.

3. Identification code in the eyes of consumers

Commodities accept social inspection and supervision in the market and participate in competition. This market competition is based on various factors such as product variety, quality, price, etc. Performance indicators compete, and this information is delivered to consumers through the bridge of trademarks. Use trademarks to promote goods and services, be concise, eye-catching, and easy to remember, leaving a deep impression on consumers to attract and induce their desire to "buy quickly", thereby achieving the effect of creating a famous brand and expanding sales.

4. The carrier of corporate reputation

Trademarks are not only a symbol to distinguish the source of goods and services, but also a symbol of corporate reputation and competitiveness, and a specific expression of corporate credibility. It is the satisfaction that the goods marked by the trademark bring to consumers. A trademark embodies the reputation of the marked goods and services, as well as the operators and service providers of the goods. Trademarks are the best indicator of the reputation of goods and services and the reputation of related enterprises. Trademark reputation is crucial in market competition. A reputable trademark plays a very important role in improving product competitiveness and opening up product sales.

The above are the functions and effects of trademark registration compiled by the editor of Bajie. From the above, we can see that no matter what purpose you need to register a trademark, trademark registration is still very useful. Necessary. As for the specific advantages, the answers have been given above. I hope it can help you~