An old lady who chopped and fried peppers sold a bottle of Chili sauce all over the world, and her net worth reached several billion. She is the founder of Tao Huabi Laodopted Mother.

Guizhou sells so much Chili sauce, why can Tao Huabi succeed?

Because of her pattern.

When Tao Huabi started his business, he found that many truck drivers from all over the country would buy local Chili sauce when they came to Guizhou.

However, some local businesses in Guiyang are greedy and deliberately raise prices. They can count them one by one, and they don't expect you to buy them next time anyway.

However, Tao Huabi doesn't think so. She didn't increase the price, but took the initiative to send the Chili sauce marked Laoganma to these truck drivers.

As a result, "Laoganma" was brought to all parts of the country and became famous. From a small mountain village in Guiyang to the whole country and then to the world, those greedy and cheap businesses would have to close down in a few years.

Tao Huabi's model is that she is not greedy and cheap like other businesses, but focuses on the brand and the whole country.

2.

Foggy LanJiang once explained this model:

Take Laoganma as an example. Ge is selling Chili sauce, and games are their strategy. Why can't someone else's Chili sauce burn? Because their grid is too narrow, the bureau is too narrow.

Tao Huabi, on the other hand, is clearly aware of the essence of this matter-greed for petty gain cannot last long, and playing brand effect is the key to breaking the game.

People with small patterns love to care about temporary gains and losses, greedy for small and cheap, and will only be mediocre all their lives. Real success belongs to people with long-term vision and big pattern.

3.

Many people with similar starting points are walking, a hundred and eight thousand miles away. Not IQ, but mode.

I have a friend who quit his job for three months and gave up because he didn't make any money, which made him unacceptable. "It is best to be in the company, at least every month."

It is impossible for such a person to succeed in starting a business. He cares too much about temporary gains and losses, and his vision is too narrow and the pattern is too small.

It is not the ability that determines a person's upper limit, but the mode of doing things. A person with a small pattern is like a mouse trapped in a bellows, hitting a wall everywhere and being scarred.

Only by going out, reading different books and meeting different people can we really open our eyes and meet a good ending.