The Rolls-Royce logo is composed of double "R" signs.

The origin of the double R logo is composed of the surnames of Charles Stewartrolls Rolles and Henry Royce. The upper part of the double "R" is "ROLLS" and the lower part It is "ROYCE", which symbolizes that I am in you and you are in me. Of course, Rolls-Royce also has the logo "Goddess of Ecstasy". This car logo comes from a romantic love story. Therefore, the Rolls-Royce brand has two car logos, one is the double "R" car logo, and the other is the "Goddess of Ecstasy" car logo.

On August 25, 2020, Rolls-Royce Motor Cars announced the launch of a new brand identity, using the Riviera Nights font as the brand’s new trademark font, which comes from the same family as the previous Gil Sans Alt. The words "Motor Cars" in the trademark were reduced and more emphasis was placed on "Rolls-Royce". The floor plan of the "Lady of Ecstasy" has also been changed, making it simpler than before, highlighting the brand concept of Rolls-Royce. The new logo uses a more advanced color purple as the background color.

Rolls-Royce car brand introduction

Rolls-Royce, a British luxury car brand, was founded in the United Kingdom in 1906. The company founder was Frederick Henry Royce (Henry Rice) and Charles Stewart Rolls (Charlie Rolls). The cars produced by Rolls-Royce are outstanding representatives of top-level cars. They are world-renowned for their luxury and are one of the main representatives of European and American cars.

In 2003, Rolls-Royce Motor Cars was taken over by BMW. In December 2018, the World Brand Laboratory released the list of "Top 500 World Brands 2018", and Rolls-Royce ranked 488th. On January 13, 2020, it was selected into the 2020 Hurun Top Quality Awards.