TIMBERLAND Tianmulan (I call it "It's not cold")
An American outdoor brand, this company was founded in 1918 in Boston, USA. In its early days, it was a professional manufacturer. shoe company. In 1955, the company's founder, Nathan Swartz, acquired the Abington Shoe Company and over the next 10 years grew into the most successful shoe company in the United States. In the 1960s, they used unique shoemaking technology to produce the world's first pair of shoes that did not require stitching on the soles and uppers. The complete integration of the soles and uppers created truly waterproof shoes.
In 1973, the company changed its name to Timberland, named after their most popular brand of waterproof boots. From 1978 to 1979, Timberland began to produce casual shoes and boat shoes, ending its history of solely producing boots. Since the 1980s, Timberland has gradually grown into an international brand and began to produce clothing, women's shoes, backpacks, etc., and created the acclaimed Timberland PRO work series of shoes.
After nearly 30 years of hard work, TIMBERLAND has spread to more than 90 countries around the world. The shoes made by TIMBERLAND are world-class in terms of design, quality, sturdiness and functionality.
TIMBERLAND produces outdoor leisure products including clothing, footwear, rain gear, watches, etc. It calls on people to get out of their own little world and fully enjoy nature. His products comprehensively embody the characteristics of innovative design, durability and functionality. At the same time, it also reflects the characteristics of youth, liveliness, ruggedness, strength and practicality.
TIMBERLAND’s mission is to “equip you for your life journey and create excellence in your world.” TIMBERLAND has many followers around the world. In the United States, there are Puff Daddy, Will Smith, Mariah Carey and Whitney Houston... There is even a hip hop singer who calls himself Timbaland.
Timberland, with its pure American style, is the top casual shoe brand in the United States. Its style can make you clearly feel the pioneer spirit of the American West. Therefore, whether it is clothes, shoes, accessories, etc., priority is given to comfort, durability, and durability.
Timberland, it is both outdoor and urban, and has a market in all age groups, but it is basically a very masculine brand. The company first introduced "lumberjack shoes" in the 1960s, which became extremely popular. The Timberland name was officially adopted in 1973. At present, Timberland Group's capital exceeds US$1 billion, and its products have expanded from footwear to ready-made clothing, watches, glasses and other authorized accessories.
In terms of the company’s “outdoor” concept, Timberland emphasizes that outdoor refers to the vast space of nature, whether it is land, sky, water or seabed. Timberland's Outdoor products appeal to the physical and mental happiness that people pursue in nature, rather than measurable sports performance. Therefore, Timberland has reservations about products related to extreme sports.
Timberland, which has a masculine image, has also begun to pay attention to the female market. At present, women's shoes account for 12% of the total footwear turnover. In September this year, it will launch its first women's clothing series in its self-operated stores, franchise stores and joint venture stores. The collection is designed by French designers and produced in Italy by TETES DE SERIE. If the market responds well this year, the product series will be expanded in the autumn and winter of 2002 and sales points will be increased. In addition, Timberland may also consider developing the children's clothing market in the future.
When you put on good-quality and thick shoes and match them with comfortable clothes, will the rich coffee-toned western pioneer spirit immediately infect your whole body? If you are a mountaineer or hiker, Timberland also has boots specifically for mountaineering to choose from!