The Reader, formerly known as Reader's Digest, is a semi-monthly magazine in Chinese sponsored by Reader Publishing Media Co., Ltd.

Reader magazine explores the truth, goodness and beauty in human nature and embodies humanistic care. Reader keeps pace with the times in the content and form of the publication, pursues high grade, high quality and strives for excellent products, and has won the love and support of readers of all ages and different classes with its richness and diversity in form and content. The circulation ranks first in China, first in Asia and fourth in the world. Known as "China people's mind reader" and "the first brand of China periodicals". Basic introduction Chinese name: foreign language name of Readers: readers language: Chinese category: comprehensive cultural authority: Reader Publishing Media Co., Ltd. Organizer: Reader Publishing Media Co., Ltd. Editor: Reader Magazine: January 1981 publication period: semi-monthly domestic serial number: CN 62-1118/Z international serial number: ISSN 15-185, mailing code: 54-17 (general edition), 54-193 (campus edition), 54-18 (overseas edition) Pricing: 9. yuan Address: No.568 Reader Avenue, Lanzhou City, Gansu Province Publisher: Jixiping Publication date: 1st of each month. Series version, distribution, evaluation, trademark, founding unit, future development, reader's mobile phone, listing process, award-winning record, main column "Reader" Wenyuan: preface, Wenyuan, Shuyin Yiye, humorous sketch, original boutique; On October 18, 213, Secretary Ji Xiping of Reader made a report on people: anecdotes of people and celebrities; Society: Random thoughts and topics; Life: the world, the journey of life, marriage and family, the younger generation and between two generations; Life: psychological life, management, financial management; Civilization: overseas, other rocks, a leaf of history, cultural teahouse, man and nature, images; Home: man and nature, biological world; Drip: speech, comics and humor, Yilin, drip; Interaction: intellectual interest, reader, author and editor; Art: covers, art inserts, songs. Historical Evolution The monthly circulation of Reader magazine has reached 9.1 million copies from 3, copies when it was founded to April 25. In 26, the average monthly circulation was 8.98 million copies, ranking first in China, first in Asia and fourth in the world's comprehensive journals. At the same time, Reader magazine is sold in more than 9 countries and regions around the world, and is owned by the United States, Japan, Australia, Singapore, Hong Kong and other countries and regions. Known as "China people's mind reader" and "the first brand of China periodicals". However, the development of Reader's Digest is not smooth sailing. In early 1982, the American Reader's Digest wrote that it was improper for Gansu People's Publishing House to use the Chinese name of Reader's Digest, which did not conform to the international copyright agreement. The copyright dispute between China and the United States for several years began. Since 199, the copyright dispute between Chinese and American Reader's Digests has escalated again. In 1992, American Reader's Digest commissioned a lawyer to write to China Reader's Digest, demanding to stop using the Chinese trademark Reader's Digest. Later, in order to resolve the copyright dispute with the American Reader's Digest, in March 1993, Reader's Digest published a name advertisement, which aroused strong repercussions among readers and received more than 1, letters of credit. The new names mentioned in the letter are: reader, reading friend, reader's home, chatting, enjoying, and so on. Finally, I used a reader. In the seventh issue of 1993, Reader's Digest was officially renamed Reader. The word "reader" on the cover of Reader was written by Mr. Zhao Puchu, the former chairman of the Chinese Buddhist Association. Reader was originally four words-Reader's Digest. Because of a copyright lawsuit with the American Reader's Digest, the magazine was renamed Reader, and then the last two words were removed. Mr Zhao Puchu wrote an inscription for this issue in 1984. For Reader magazine, brand almost never received due attention before 1993. Hu Yaqian admitted that the brand of a magazine was only the title in the eyes of his generation, and he never realized that the brand of a magazine was related to the overall image and logo of a magazine, let alone that the title and image of a magazine were assets that should be protected. The first issue of Reader's Digest in January, 1981 was edited and published by Reader's Magazine and sponsored by Gansu People's Publishing House, which is a comprehensive periodical with a good reputation in China. Since its founding in 1981, Reader has been bathed in the spring breeze of reform and opening up, which embodies the hard work and wisdom of several generations of publishers. After 25 years of development, the monthly circulation has increased from the initial 3, copies to the average monthly circulation of 8.98 million copies in 26, ranking first in China, first in Asia and fourth in the world, achieving outstanding social and economic benefits and embarking on a successful road for the development of China periodicals. Over the years, Reader magazine has taken the promotion of excellent culture as its own responsibility, adhered to the correct public opinion orientation, unswervingly adhered to the publication purpose of "absorbing Chinese and foreign materials, gathering the essence, enlightening the mind and broadening the horizon", followed the publication concept of "choosing Reader means choosing excellent culture", explored the truth, goodness and beauty in human nature, and embodied profound humanistic care; Integrating ideology, knowledge and interest, adapting to the ever-changing social life with gradual changes in the content and form of publications and advancing with the times; Pursuing high taste and high quality, it has won the love of readers of all ages and classes at home and abroad, and is known as "the spiritual reader of China people". It has played an active role in continuously meeting the people's growing material and cultural needs, striving to build a harmonious socialist society and creating a new socialist culture with China characteristics. From 1998 to 21, Reader won the first and second national key social science periodical awards issued by the State Press and Publication Administration, the first national periodical award in 1999 (the highest award in China periodical industry), the "double high" (high popularity and high academic level) periodical recognized by the State Press and Publication Administration in 21, and the second national periodical award in 23. On August 27th, 24, the Publishing Bureau of the Central Propaganda Department, the Press Department of the General Administration of Press and Publication, and the China Periodical Association held a seminar on "Taste, Quality and Benefit —— The Way for Readers" in Beijing, attended by more than 8 leading comrades such as Li Dongsheng and Shi Feng, some experts and readers' representatives. In August 25, Comrade * * * inspected the reader magazine and praised the reader as a "desert treasure"; In August, 26, Reader was listed as a well-known brand and became an important symbol of "Colorful Gansu, Excellent Longyuan" in the "New Long March of Business, Brand Miles" organized by the Ministry of Commerce. On January 18th, 26, Reader Publishing Group Co., Ltd., based on Gansu People's Publishing House and centered on Reader, was established, which indicated that Reader was making solid progress towards the goal of becoming stronger and bigger. In April 26, the monthly circulation of Reader exceeded 1 million copies. * * * Gansu Provincial Party Committee, Gansu Province * * *, General Administration of Press and Publication, Publicity Department of the Communist Party of China Publishing Bureau and China Periodical Association sent congratulatory letters to Reader magazine. Warmly congratulate Reader on its monthly circulation exceeding 1 million copies. Reader (Series) Since January 1st, 211, Reader has been published in Taiwan Province, becoming the first mainland magazine to be published in Taiwan Province. On April 16th, 211, at 9: , the readers' publishing group celebrated the 6th anniversary of the establishment of Gansu People's Publishing House and the 3th anniversary of the publication of Readers magazine in Lanzhou Ningwozhuang Hotel. In June 211, Reader's first Apple App was launched, and the number of client downloads in that year exceeded 3 million. The audio version and Android version of Reader were launched one after another, and Reader magazine began to exert its strength in the field of digital publishing. In August 212, readers and Alibaba opened the official store of Reader Original Edition and tried to sell it online, which opened the prelude to the e-commerce networking of Reader. The Reader Original Edition Alibaba Online Store officially opened on September 1st, 212. With the rapid growth of the number of periodicals in China, but the total number of periodicals printed has not increased at the same time, the circulation of many popular publications has declined, and the market competition is fierce, Reader magazine stands out and its circulation has steadily increased, reaching a record 1.3 million copies in April 26, ranking first in the monthly circulation of periodicals in China for six consecutive years, accounting for 1/3 of the domestic periodical market. Reader has been sold in more than 8 countries and regions around the world, with a cumulative distribution of nearly one million copies. Since its publication, Reader has issued 1.1 billion copies in China, and its brand influence has been greatly enhanced. The cover of the series Reader is beautifully designed, the layout is simple and generous, and the content conveys deep humanistic care, which is deeply loved by Chinese people. The monthly circulation has exceeded 1 million copies. After 3 years' development, The Reader series has developed into a huge family, including: The Reader has been published since its inception, and it is the most common, with two editions per month and 24 issues throughout the year. The domestic pricing is 9 yuan (9 yuan since the 15th issue in 218, 6 yuan since the 1st issue in 215, and 4 yuan from the 1st issue in 29 to the 24th issue in 214. Pricing before 29 3 yuan) Reader (large print edition): The content is the same as Reader, and a "reading" column is added. Pricing: 5 yuan, the whole year 12 yuan Reader (campus edition) (original campus special edition): It will be distributed to middle school students from 212, fully color-printed, unique and novel, and select some ordinary editions of the same period to combine with teenagers. In June 1993, the last issue of Reader's Digest and Reader (traditional Chinese version): the content is the same as that of Reader, and the main distribution customers are readers from Hong Kong, Macao and Taiwan. The price of each book is 1 yuan dollars (original version): it was founded in 26, and it was changed to a bimonthly one, and then it was changed to a monthly one. The price of 5 yuan Reader (local humanities version): a monthly one. Readers (Uyghur version): The content is the same as that of readers, and the language is Uyghur, which is bimonthly. (in cooperation with Xinjiang People's Publishing House) Readers Overseas Edition (readers' monthly magazine, combining two issues into one issue, Positioning high-end people) Reader (Braille Edition) (in cooperation with Braille Publishing House), Reader (Essence Edition), Reader (Bound Edition), Reader Series, Reader (Tibetan Edition) (in cooperation with Gansu Nationalities Publishing House) Reader Original Edition (Universal Love) Note: Reader (exclusively for campus) (already in 2 The publishing house that publishes Reader magazine works closely with China Post and publishers, and distributes it through distribution networks all over the country. In 1995, the monthly circulation of Reader exceeded 4 million copies. Since 21, readers' magazines have actively adjusted their ideas, timely integrated their contents, intensified their efforts in marketing and brand management, and constantly innovated, and planned and launched a series of major reform measures. In China, the number of periodicals has increased rapidly, but the total print run of periodicals has not increased at the same time, the circulation of many popular publications has declined, and the market competition is fierce. Under the circumstances, Reader magazine stands out and its circulation continues to rise. In October 22, the circulation exceeded 6 million copies, a record high. In October 23, it broke through the 8 million copies mark, and reached a record 8.6 million copies in November, an increase of nearly 2 million copies year-on-year, creating a miracle in the history of China's periodical development. The advertising business of Reader magazine has also increased steadily, reaching more than 28 million yuan in 22. At the same time, the annual profit and tax of Reader magazine reached more than 3 million yuan, an increase of 4.9%, which created outstanding social and economic benefits. Reader has become a famous brand in Gansu and even the whole country. According to statistics, Reader magazine has ranked first in the monthly circulation of periodicals in China for ten consecutive years from 2 to 21. In July, 1993, the first issue of Reader, in July, 29, Reader Publishing Group and Xueyouyuan Education Media Group held a signing ceremony for the cooperative distribution of Reader magazine. This is an important event for China's state-owned publishing industry to explore cooperation with private enterprises in the process of system reform. Reader magazine will be published in Taiwan Province in traditional Chinese characters, with the brand name "No.1, Taiwan Luzhizi, Bureau Edition, Information Bureau, Executive Yuan". Since the curtain of cross-strait exchanges opened in 1987, with the concerted efforts of compatriots on both sides of the strait, cross-strait cultural exchanges have made great breakthroughs in performances, education, exhibitions and other fields. The magazine Reader, which has the largest circulation in China, was admitted to Taiwan for the first time, which reflected the in-depth development of cross-strait cultural exchanges and entered a brand-new stage. Comment on Reader magazine was originally called Reader's Digest. Because it has the same name as an American publication, it has to be changed helplessly. When it was renamed in 1993, the magazine had collected new titles from the whole country. I always feel that there is a difference between Reader and Reader's Digest, and my heart is awkward. Reader's Digest is clear and clear, and you can tell at a glance that it is a summary of favorite articles recommended by readers themselves; The reader is a bit vague, saying that it is a forum for readers-also, it is considered as a world for readers' activities. However, The Reader is the Reader after all. I changed my name and didn't change my original intention. I just struggled for more than 2 years and won the title of * * * among numerous publications. The biggest feature of this magazine is its cover. The cover is the eyes of the publication, and the cover of Reader is as clear as the bottom of her eyes, which makes people feel that she is very reliable, trustworthy and a sincere old friend. Some people say that no matter which newsstand is far away, you will recognize her at a glance in colorful publications. As the ancient poem says: "People are looking for him for thousands of times, and suddenly looking back, that person is there, and the lights are dim." Her cover, design features unique charm. Fresh, natural, generous, beautiful and comfortable ... On the whole, it seems that the golden section method is used, which makes people unforgettable and impressed. From the first issue, it seems that the cover of each issue is a beautiful picture of nature or people, which is serious, happy, childlike, naughty, silent, illusory, emotional, quiet, mobile, etc., but she never flatters people, does not cater to the secular, retains the original purity and abides by her virginity. At the beginning, her price was not the main thing-just go with the market; It's okay to add a few colorful pages for advertising, as long as it doesn't sacrifice the reader's.