The brand of jeans Jolin Tsai wears when shopping in Hong Kong (with pictures)

LEVI'SR is one of the most famous names from the American West. It is also the name of Levi Strauss, the inventor of the world's first pair of jeans.

Levi Strauss immigrated to New York from Germany in 1847 when he was seventeen years old. Speaking almost no English, he spent his first few years in the United States working for his two older brothers. He sells fabrics and household items everywhere in remote towns and villages around New York and KFC. He sometimes even sleeps on the roadside or in an empty garage.

The news of the California gold rush fascinated the young Strauss, and he took a ship to San Francisco in 1853.

He brought several rolls of canvas for tents and caravans to sell to the rapidly increasing number of residents. But he found a better use for canvas when an old gold digger said he should sell trousers that could withstand the rough use of gold digging.

So he sent the unsold canvas to a tailor and ordered his first pair of Levi's jeans. On that day, the legend of Levi'sR was born.

People spread the word about these tough jeans. The young Strauss soon opened his first store in San Francisco. He makes many waist-length leggings. Later, he abandoned canvas and switched to denim, a strong cotton fabric woven in France with color-fast indigo dye.

Strauss made many improvements to the original design from 1860 to 1940, including rivets, an arched double-horse leather label and a small back pocket flag, which are now world-famous. Authentic Levi's jeans logo.

The Levi Strauss Company has indeed become an American tradition. To people all over the world, it represents the pioneering power and spirit of the West.

Levi’s? 150-year story

1829

Levi’s? founder Levi Strauss was born in Buttenheim, Germany.

1853

The gold rush at that time attracted Levi Strauss to San Francisco. He used canvas to make the first pair of jeans. Because jeans are very durable, wear-resistant and high-strength Toughness, welcomed by the majority of gold diggers.

1855

Levi Strauss used blue twill cotton imported from France to replace the original canvas, greatly improving the function and appearance of jeans.

1873

In order to allow gold miners to carry gold nuggets, studs were added to the back pockets of Levi’s jeans to enhance their durability. In the same year, the back pockets of Levi’s jeans were sewn with double rows of curved stitching, called Arcuate Design.

In 1886

Levi's jeans were added with a leather stamp on the back of the trousers. The stamp showed a competition to test the strength of Levi's jeans - two horses. Pulling on Levi's? jeans on both sides, and in fact, Levi's? jeans also won this competition.

In 1890

Levis Strauss Company coded jeans for the first time, and the world-famous 501? was Levi’s? first jeans model.

1936

Levi’s? added a red flag emblem on the back pocket of jeans as a sign of authentic Levi’s?.

1954

Both movie stars James Dean and Marlon Brando wore Levi’s jeans in blockbuster movies.

1974

Levi’s launched a series of washed jeans.

1978

Although many jeans brands from different designers have been put on the market, Levi’s? sales still exceeded the US$2 billion mark.

1980

Jeans sales achieved unprecedented success, reaching the 502,000,000-unit mark.

1984

Levi’s became the representative clothing of the 1984 U.S. Olympic team and launched a large-scale promotion for Levi’s 501 Blues.

1986

Levi’s Jeans begins producing pre-pierced, ripped jeans.

1995

The website was officially launched.

1996

Levi’s Vintage Clothing (LVC) was officially launched on the market. This is a replica series based on Levi’s classic models.

1999

The REDTM series was born - the 21st century jeans that were once again innovative

2000

Levi's? Three-dimensional jeans series Levi's? Engineered Jeans came out.

2003

The 150th anniversary of Levi’s? and the 130th anniversary of the birth of jeans. In the same year, the Type 1TM series was born.

2004

Levi`s launched a new LLS (Levi`s Lady Style) series, specially designed for Asian women, slender and sexy.

Levi's, a world-class classic denim brand, has been around since 1853. Although it has experienced many ups and downs, it can still stand the test of time. Mods of the 1990s and Hip-Hop of the 1990s are constantly at the forefront of the trends of the times. The reason why Levi's can persist to this day is due to its own spirit. On the basis of adhering to the original spirit of 501, it can continue to breed a new generation of trend standards. It has also evolved from a single casual jeans brand to one that can express more diverse and layered styles. More attention-grabbing brands.

Classic design brand

When Levi Strauss founded Levi's, everyone's focus has always been on its jeans. In addition to being made of high-quality materials, the jeans also have patented technology. The unique turning and dyeing techniques and the ever-changing tailoring have a profound impact. Although this winter's collection features jeans with new washes and cuts, it also does not forget to include basic clothing such as T-shirts, sweatshirts, and sweatshirts, and incorporates the features of Levi's products, including rivets, red labels, leather labels, and stitching. , copper buckles, etc., the integration makes the series more complete, inheriting the innovative spirit of the times, and is absolutely comparable to first-class fashion brands.

501 is a timeless fashion classic

When it comes to the original spirit, we have to mention 501, the world’s earliest jeans fabric number. It has a simple design and has been launched without interruption from 1937 to the present. With the changing trends, 501 is no longer a simple fabric number, but is endowed with a spirit. Therefore, the Levi's 501 series of true winter clothing are designed with simplicity yet meticulousness. Those bright lines, numbers representing Levi's century-old history and eye-catching designs with contrasting colors on the inside and outside show a long-lasting legendary feature. It also brings vitality and color to winter, which makes fashionistas love it and support it wholeheartedly.

Wearing also pays attention to connotation

The choice of Levi's as a clothing match does not mean the pursuit of famous brands or status, but the recognition of the Orignal spirit, which transcends culture and times. Boundaries become the ethos of the idea of ??self-expression. If you look closely at its clothing, you will find that even the non-hot pieces are made of the highest quality fabrics, meticulously crafted and designed with a lot of details, making each piece unique. For example, that yellow × black Type 1 jacket that felt so good in the 1980s. Don't think that the nostalgic tone must be the old gray and yellow tones. On the contrary, the 1980s was a colorful era. The use of colors shows that Levi's is very aware of the trend. The sense of touch and care lead casual clothing design to a new level.

Levi's logo

Rivets

The original function is to nail metal. It has been an integral part of all Levi's jeans since 1837.

Cowboys found the rivets uncomfortable when warming themselves in front of a campfire, so Levi's began replacing rivets with corner seams in 1937.

Buttons

Did you know when the six buttons on Levi's jeans were replaced by zippers? In 1942, the U.S. government's Department of Regulations mandated that the two buttons on the back of all Levi's jeans be removed. Now, except for the 501 model, the button design is retained. Levi's buttons never rust.

Leather Label

The Legend of Two Horses. 1886 Levi's agrees to experiment with jeans. Tie a pair of jeans legs to two horses and drive them in opposite directions. It turns out jeans can withstand such pull and tension. It has since become a symbol of pride.

Pants pocket

A pocket for gold nuggets. Levi's pants pockets were originally designed for gold miners to carry gold nuggets during the California Gold Rush in the 1850s. The 5-pocket design has become a standard feature of Levi's blue jeans. It has been sewn for hundreds of years and is still strong, durable and comfortable.

Corner seams

are seam points used to enhance the structure of Levi's jeans. They were especially valuable in 1937 when rivets on the back pockets were replaced with corner seams. Since then, it has been used as a reinforced fixing point for the corners of pockets, front panels of trousers, belt ears and zippers.

Zooming

It did not appear until 1950. Before that, it was button-up pants everywhere. Modern industry produced zippers, which led to a revolution in jeans wearing. Today, Levi's products use the most durable and stylish zippers.

Sewing

It only takes 10 minutes to sew a pair of jeans that will last a lifetime. Levi's jeans manufacturers around the world use the strongest sewing threads, the best craftsmanship and production lines to produce jeans that will last a lifetime.

Small flag

This is the first one launched by Levi's. It became the hallmark of authentic Levi's jeans in 1936 as more and more counterfeiters appeared.

Answer: Wu Zai Xian Tu - Manager Level 4 7-22 11:44

The questioner’s evaluation of the answer:

Too professional.. ..

Other answers*** 6

His name comes from the fact that during the development of the western United States, a Jew who settled in the United States invented jeans to make work more convenient. Due to his widespread popularity for practicality, his name was Levis. The numbers are more classic styles produced in different years

Answer: Awayoyo - Trial Period Level 1 7-22 00:21

501 901 is the model ``````

For example, 501 has thousands of versions ````

There are also 901, 503, and so many more!

Answer: makogood - Assistant Level 3 7-22 01:27

Levi Strauss

Answer: Cooperleon - Assistant Level 2 7-22 02:34

Levis is Levi’s, the name of the original creator.

Those numbers are the models of Levis jeans. Every year or quarter, some models will have new styles.

501 is the most classic style, and there have been many re-engraved versions. Especially some old versions from a long time ago are extremely sought after by some fashionistas, and the price can reach thousands or even tens of thousands~

Model number:

501 is low-waisted and small straight (breasted)

517 is low-waisted and small-flared

503 is high-waisted Small straight pants

512 is comfortable straight pants

553 is low-waisted boot-cut pants (to be discontinued)

505 is original straight pants

506 is standard boot-cut trousers

508 is standard straight-leg trousers

550 is fitted flared trousers

552 is fitted straight-leg trousers

558 is low-waisted and small-flared (thighs are narrower)

599 is ultra-low-waisted (will expose the groin)

55X are all women’s styles ,

50X is gender-neutral.

Most of 51X are men’s. In addition to 517

518 Men's ultra-low-waisted trumpet (breasted)

519 Men's ultra-low-waisted trumpet (zipper)

552 is a fitted type Straight-leg pants

558 is low-waisted with small flares (thighs are narrower)

599 is ultra-low-waisted (exposing the groin)

901 is low-waisted and curved Straight hip slimming

"PREMIUM" series

This series is relatively high-end as can be seen from the name. The design is relatively fashionable, refined, and medium-sized. Domestically available in Shanghai and Beijing, the price is at least 1,000 yuan. In the United States and Canada, it usually only costs less than 400 yuan.

TYPE 1 series

"TYPE1" is pronounced as "TYPE" ONE". This is a new series designed last year to commemorate the 150th anniversary of the birth of LEVIS. The style is more exaggerated, with a bit of street color. Last year it was launched in Japan, Hong Kong and the United States. The men's version deconstructs and reorganizes the PUNK spirit, using different printing techniques to exaggerate and exaggerate LOGOs such as the Eagle Line and Two Horses. The women's version uses silver powder to highlight the luster and color wash, which makes people feel self-indulgent.

N3BP series

“N3BP”——This series was just released in Japan and Hong Kong last year. The design is relatively simple, inspired by a pair of Levi's 501 jeans in 1944. It was during the war, and materials were in short supply. Levi's also had to comply with the material supply regulations at the time and try to reduce the material consumption of each pair of jeans, so non-essential details such as stitching, red flags, and studs were removed. Levi's? 501 seems to be simple in appearance, but from another perspective, it also means that what can be left behind is the essence of a pair of jeans. Levi's N?BP is a masterpiece that combines the essence of all jeans. It is significantly different from the structure of ordinary 5-pocket jeans. It is suitable for people who have no established concept of jeans

red loop series

"REDLOOP"----This series of pants is easy to identify. As long as you see a pair of pants with a belt loop made of red denim, it is from this series. Generally speaking, the pants design of this series has a little wild style. It is a product exclusively for the Japanese market, but there are also several domestic models.

Lady Style” series

Princess cut jeans are Levi’s’ first series launched specifically for Asian female customers, and it also brings a new interpretation of “sexy”. Every detail on the jeans is designed to highlight the graceful lines of women's legs and is unique: "side panels" are added on both sides of the pants to make the legs look extra slender from any angle; the heart-shaped back pocket area It is relatively small and positioned higher than other series of jeans. It modifies the lines of the buttocks more sexy and attractive, and also has the effect of lifting the buttocks. The straight-grain elastic denim fabric comfortably wraps the legs, like the third part of the body. The second layer of skin also makes the lines of the legs more prominent. In addition, Levi's Lady Style Jeans uses silver leather tags, studs and pants buttons.

This idea of ??replacing the traditional copper color with silver is not only bold but also makes the entire pair of jeans feel more feminine.

"Levi’s Engineered Jeans" series (LEJ draping series)

LEJ draping series is the second generation of Levi's draping series. The innovative concept originates from Europe, and the inspiration comes from the pursuit of a free life attitude by modern young people. The design of the fashion series is both trendy and sporty. With the slogan "Free to Move", the second-generation design is more clever and natural, allowing the wearer's body to fully stretch naturally; the round and three-dimensional trousers focus on fashion; the high-profile use of strong and bright colors Color, promote color chasers. The first generation of "running legs" logo has been launched. This time it has been improved and applied to different details of the design, such as the edges of the Tee, the studs and buttons of the pants, and the inner lining of the waistband. The free-step pattern introduces the three-dimensional tailoring technology for the first time. It means that the reaction of the fabric and people's movements has been taken into account in advance, and the body movements of the future wearer have been memorized. When your body meets jeans, it will no longer be constrained. "Square Cut Jeans" - Levi's, the leading fashion brand, proposed the concept of "fashion extending upward" in the spring and summer of 2006. The newly launched Square Cut Jeans series has a square and stylish innovative concept and various exquisite details, which only need to be matched with You can wear a natural and comfortable top to look young and fashionable, and this style of dressing is just in line with your own dressing attitude.

"RED Tab" series

Levi's? Red Tab, the women's model uses vibrant lemon yellow, and the men's model brings dynamic bright red; at the same time, offset printing color registration, relief printing techniques and metallic luster are used The colors are embellished on the T-shirt, showing a dazzling visual effect. A variety of bright colors make the hot summer instantly full of motivation and vitality. Red Tab makes extensive use of mesh materials that are smooth to the touch, light and breathable, and soft and sweat-absorbent. In addition to emphasizing the stretch function, the exquisite fancy texture and special tailoring add texture to the functional fabrics. Continuing the lively and bright colors and graphics of music, Levi's? boldly adopts contrasting colors; such as the bright yellow and bright green on the football field, combined with digital patterns, to interpret a strong sense of sports fashion.

"RED" series

Different from the Red Tab above, the RED series takes the high-end route like LVC. Since its launch in 1999, the response has been very enthusiastic. Its revolutionary The unique design and appearance are one of the reasons for its popularity. Red's design even influenced the later equally popular Type1 and N3BP. Levis Red allows Levis to officially enter the fashion field of the new century. In terms of structure, the advent of Levis Red creates the latest 3D three-dimensional tailoring for blue denim, changing the impression of flat and stiff jeans. The three-dimensional visual effect of denim reorganizes the basic elements of jeans, showing an amazing alternative product. The use of 3D ergonomics and the original spirit of 501 jeans is reflected in the seam design of the jeans, which is based on wearing comfort. The ergonomic pockets and enlarged straps are convenient for accessing items, and the new leg lines allow free movement of the body. The fabric has a coarser weave and a rough feel, which makes it more casual; the style breaks away from tradition, giving people new room for imagination. Golden stitching is used, and the trouser tags are replaced with red square stitching instead of leather trouser tags. In the past, the red label of Red Tab was also replaced by R, highlighting its distinctive appearance. The latest Red series uses a double pocket design and replaces it with black leather. Chapter, the curved flower on the back pocket is painted with white oil. The trademarks all use red stitching instead of traditional leather patches, and the words "Levis RED" are hand-printed on the inner trademark. Each design link injects originality and emphasizes personal style, showing a creative and unique alternative style

"BLUE" LEVI'S series

BLUE is the UK LEVI'S design team following the LEVI'S RED series. The latest masterpiece of LEVI'S - a cutting-edge fashion series with small quantity, high price and high quality. In order to maintain the quality of its products, the production area is handled by the CROATIA factory that specializes in producing LEVI'S high-priced series of products. It adopts the same limited marketing method as LEVI'S RED back then. Available only in a few stores in Europe.

LEVI'S BLUE is currently sold in small quantities in a few Japanese chain boutiques and online auctioneers in Asia. LEVI'S BLUE uses blue star white leather labels, black star-shaped dings, fine yellow eagle wing stitching, thin belt loops, and Yellow and purple stitching, large donut main buckle, star-shaped zipper, storage rings, the same 13OZ GreenNoast Denim as RED 02A/W, which is a denim intertwined with light green warp threads and dark blue weft threads Cloth, the weight of this kind of fabric is solid enough, and after coloring and processing, it has a natural and beautiful color.

"White Tab' series

The so-called special series mainly includes two series: color series and white jeans, which are designed based on five-pocket trousers. Common ones are White jeans, colored pants, corduroy pants, even 501 has produced this series. Some products in the White Tab series are still marked in red."

"Silver Tab" series

The series is designed with the pursuit of fashion as the concept, and has multiple themes, such as: WORK, music, hip-hop, skateboarding, skiing, etc. Common ones include work pants, functional pants, skateboard pants, etc., which belong to this series. But it is rare in China. There are relatively many in the United States, and they all start with 7, 704.

"Orange Tab" series

The prefixes 6, 8, 9 are low-priced and rare in China;

"Levis Vintage Clothing" (LVC) Series

Original vintage series.

Answer: Removed by Love - Assistant Level 2 7-23 21:32

Levi's Brand Background

Levi's is one of the most famous names from the western United States. 1. It is also the name of Levi Strauss, the inventor of the world’s first pair of jeans. Levi Strauss immigrated from Germany to New York in 1847 when he was seventeen years old. He spoke almost no English at all. In the first few years in the United States, he worked for his two brothers. He sold fabrics and household items in remote towns and villages in New York and KFC. He sometimes even slept on the roadside or in an empty garage.

In 1848, gold mines were discovered not far from San Francisco, triggering the famous "gold rush." ??Levi Strauss left his home in New York and went to San Francisco to join the gold rush. He brought several tents and tents with him. The canvas used in the car was going to be sold to the rapidly increasing number of residents, but he found that the canvas had better uses, because an old gold digger said that he should sell trousers that could withstand the rough use of gold mining, so he The unsold canvas was sent to a tailor to order the first pair of Levi's jeans. On that day, the legend of Levi's was born.

The young Strauss soon opened his first store in San Francisco. In this shop, he produced many waist-length tights. People spread the word about these strong jeans. Soon after, the young Strauss opened his first store in San Francisco. He produced many Waist-length tights. Later, he abandoned canvas in favor of denim, a strong cotton fabric woven in France with colorfast indigo dye. Strauss created many original designs from 1860 to 1940 Improvements, including rivets, arched double horse guarantee leather labels and small back pocket flags, are now the world-famous authentic Levi's jeans logo. Levi Strauss Company has indeed become an American tradition, and to people all over the world, it It represents the pioneering power and spirit of the West.

Today, jeans have become a sexy garment that can be worn by all ages, and they are also a "fashion" that can be worn at any time without feeling out of date. Among all the jeans brands in the world, Live's is like a century-old evergreen tree. From the day Levi Strauss, the founder of Levi's jeans, produced the first pair of jeans in 1873, it has been naturally associated with the American Gold Rush. West Cowboys are closely associated with the U.S. military and have even become a part of American history. It is difficult to find a clothing brand in the world that has gone through more than a hundred years of ups and downs like Levi, from being popular in one country to the world, and its brand personality has always remained consistent. And it has become a leading brand of fashion and jeans that is acceptable to men, women, old and young all over the world. This can not but be said to be a century-old myth created by the Levi's brand.

After more than a century of hard work by five generations, it has been in the The Levi's brand, which has been registered as a trademark in more than 160 countries around the world, has always represented originality, integrity and innovation. Its product quality is not only famous for its wear resistance and sturdiness, but also its brand advertising has won many awards and is praised by the world.

Levi's Important Events

In more than 150 years of history, Levi's, which emphasizes originality, has created many monumental creations that have established its supreme position in the denim industry.

1847

The 18-year-old Levi's founder Levi Strauss immigrated to the United States from Germany

1853

Levi Strauss established Levi in ??San Francisco Strauss&CO made the first pair of jeans from canvas

In 1855

Levi Strauss replaced the earliest jeans with blue denim with blue warp and white weft imported from France. canvas.

1873

Levi's registered the first pair of trousers that used rivets to fix the pocket seams. From then on, the word "jeans" was used to refer to trousers made of twill. .

1890

Levi Strauss & CO coded jeans for the first time, and the world-famous 501 was Levi's first jeans model.

1905

S506XX began production (officially LOT S506XX in 1917). The first-generation coat pockets produced at this time did not have lids, and low-cost jackets 213 were also produced.

1928

S506XX and 213 were covered with lids on the pockets

1936

RED TAB products began to be produced

1941

S506XX, the cover was removed again, but there was still RED TAB, 213 was discontinued (representing the discontinuation of cloth label and black concentric hollow button)

1944

S506XX used laurel pattern buttons during World War II

In 1947

S506XX was discontinued, and 506XX was produced and the lid was put on the pocket again, and 519XX was produced (with blanket lining)

In 1952

506XX and 519XX were discontinued, and the second generation 507XX and 517XX (with blanket lining) began to be produced, with the word R appearing on the TAB

1954

Leather labels were discontinued and paper labels began to be used

In 1962

507XX and 517XX were discontinued, and the third generation jackets 557XX and 559XX (with blanket lining) began to be produced

1966

557XX, 559XX were discontinued, 557 and 559 were produced, and the words EVERY GARMENT GUARANTEED at the bottom of the paper label were removed

1967

Produced 557 70505

In 1968

Produced 70505 0217

In 1969

The large standard was changed to the small standard. And Started to become a little e

In 1974

Levi's launched a series of washed jeans.

1978

Although many jeans brands from different designers have been put on the market, Levi's sales still exceeded 2 billion US dollars.

1980

Jeans sales achieved unprecedented success, reaching the 502,000,000 mark.

In 1984

Levi's became the representative clothing of the US Olympic team and launched a large-scale promotion for levi's501blues.

1986

Levi's Jeans begins producing pre-pierced jeans.

In 1995,

’s website was officially launched.

1996

LVC was officially launched on the market. This is a replica series based on levi's classic models.

1999

The REDTM series was born, once again innovating jeans in the 21st century.

2000

Levi's three-dimensional jeans series levi's Engineered jeans are launched.

2001

Levi's entered mainland China and opened its first store in Shanghai.