Tik Tok has developed rapidly since 20 16 came out three years ago. Now it has become the leader of short time frequency and the short video platform with the highest market share. In July, the number of daily active people reached 320 million, equivalent to a big shopping mall, with 320 million people visiting every day. If enterprises want to do business on this huge Tik Tok platform, they must certify Tik Tok Blue V.
Conditions for opening Tik Tok Blue V:
1. Tik Tok account has been established, and the account information (avatar, user name and signature) conforms to the enterprise authentication information;
2. Submit the color scanned copy of the business license of the enterprise subject corresponding to the account information;
3. Submit a color scanned copy of the certificate letter with official seal;
4. Other qualification documents. Please provide: screenshot of website ICP filing inquiry, scanned copy of trademark registration certificate, scanned copy of software copyright certificate and scanned copy of other brand authorization documents.
The qualification review will be completed within 2 working days after the data is submitted. During the audit process, a third-party audit company will reserve a mobile phone number for operators to dial to verify information. Please pay attention to the telephone number. If it fails, please modify or supplement the information according to the requirements of the audit company. If the qualification is correct, the L/C can be opened within 2 working days.
Benefits of Tik Tok blue v certification to enterprises;
First, certification is clearly marked.
Authentication can be displayed through search, personal homepage, friend recommendation, live profile, private letter page and attention list, which reflects platform endorsement, shows official authority and makes the account more convincing.
Second, nickname search top and lock protection
When interested users search for full nicknames, the blue V authentication account is placed at the top, so users can pay attention to our official account at the first time, put an end to counterfeiting and maintain the corporate image. At the same time, Tik Tok's enterprise nicknames are not allowed to be repeated, and the enterprise certification adopts the principle of first come, first served, which protects the nickname right of enterprises.
Third, the video content is on it
Improve the priority of watching key content, as well as the authority of three video topping, set the video topping for key promotion, increase the content exposure, and promote the content you want to push, which is highly targeted.
Fourth, official website links and telephone components.
The homepage can put links to official website H5, headline websites, JD.COM, Taobao, Tmall stores, etc., and you can also let go of direct contact information such as mobile phone number and landline number to give users more enterprise information, so that users can learn about us not only through Tik Tok, but also through other websites, and finally provide effective contact information, establish fast and effective communication, and generate more commercial value.
Verb (abbreviation for verb) business page
Tik Tok Blue V certified enterprises can have their own business pages, and brand information, product list and POI store information can be displayed on the business pages, so that users can effectively understand the basic situation of businesses.
Extended data
20 18 In June, Tik Tok announced that China's daily activity reached1500,000, with the increasing number of users, richer portraits and expanding crowd boundaries. In June, 1, Tik Tok Blue V Enterprise was launched, and Blue V was released more than 75,000 times and played 6.5 billion times.
The increase in the scale of users has also brought about the shift of users' attention. Short video broke out in February 20 18, which has surpassed the attention of comprehensive video. In 20 18 sub-industries, such as instant messaging, information and short video, the structure of short video has changed greatly.
At the end of June, Tik Tok released "Tik Tok Enterprise Blue V White Paper". In the past, users brushed Tik Tok, and sometimes they saw that the analysis was also a third party. This is the first official systematic analysis of the trend and play case of Tik Tok blue V ecology.
Tik Tok Blue V has become a new position for brands to produce short video content, realize user communication and promote sales transformation. Tik Tok platform is also constantly strengthening enterprise operation, and is building an increasingly perfect marketing system from online to offline, from exposure to transformation.