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As a micro-business agent, you can start by talking about it in the circle of friends. How should you express it?

First of all, the mood is absolutely different between the copy you send and the copy you can tell at a glance that it is a group message. The graphic and text content of the circle of friends follows two principles. Weidf521558 can help you answer.

1. Is it valuable to your WeChat friends?

2. Is it interesting and is it appealing to some of your friends?

At least one of these two principles is satisfied. You can only send it. If it has nothing to do with it or is only good for you, then I advise you to bear with it!

Let’s take a look at how to send content to WeChat Moments

1. Provoke buyers’ interest or desire

Since you want to send advertisements, then there are One of the simplest principles is to do what you do and never think about it. Just like making money, don’t think about making money. Isn’t it very confusing? The same goes for posting on Moments. If you only think about how can I post it and let people buy it? Then this advertisement must not be posted well. When posting ads in Moments, you must not simply think about the audience receiving the information, but to arouse their interest or desire.

2. The number of pictures must be 3, 6 or 9.

It is recommended to send 9 pictures, but there are not so many pictures every time, so you can send 3 or 6 pictures. 1--2 pictures are too few and I don’t want to click on them. It actually doesn’t matter if you send out 4, 5, 7, or 8 photos. It’s just that there are so many blank spaces on the screen. Does it look good to you? Why not put it to use? Wasted publicity opportunity? In terms of quantity, send as many as possible for layout.

The second question is what to post. If you want to advertise a product with soft copy, don’t just post photos of the product. Anyone who sees it every day will get tired of it. Send some photos of the product in use, after use, customer feedback, etc. Of course there are also photos of life scenes, selfies, parties, etc.

3. Have an exclusive avatar

As for the avatar issue, this seems a bit far away. But it does have a lot to do with the title. Your avatar is your trademark, and your image is your credibility. When you first start doing micro-business, you may think that just a random avatar will be enough, and gradually you will accumulate customers to a certain extent. Do you think you should change to a taller avatar to show off your awesomeness? Slowly your customer base accumulates more and more, and you finally change to a super tall avatar. But it seems to have nothing to do with your business. In my circle of friends, there are many avatars of fashionable and artistic people or pictures of various beauties. There are even some people who use photos of themselves applying facial masks as avatars. OMG! Use your brain and think about it, okay?

Try not to change your avatar. It must be related to the product you make and your own image. Let others remember who you are and what you do. Isn’t the reason why Back Figure Brother is so special just because of his ecstatic back view? The same issue applies to album covers.

4. The relationship between product category and title.

This may seem irrelevant, but it is actually the most important part. The type of product you sell determines how you write your title and how you post pictures.

To give a simple example, there is a store on Weishai that sells women's watches. All the main pictures in her store are of people wearing watches with their left hands and facing in one direction, so that after looking at them for a long time, , whenever I see the watch in this posture, I think of her store. Seeing this, everyone understands what I mean.

No matter what you sell, you must pay attention to creating a symbol to let the audience remember you subtly. One of the most commonly used techniques in cosmetics is to stick the product on your face to sell cute photos. This is a kind of symbolic culture. If you are selling bracelets, you can refer to the example of selling watches I mentioned above. If you are selling skin care products, you can pose in the same pose for each skin care product, but change the scene to shoot. Friends who sell other treasures can do whatever they want.

5. When is the best time to publish?

Get up early in the morning before the office workers set off. Since it is fragmented time, then send the information out before the fragmented waves.

Of course, if you post too early, other people's messages will be deleted, so you can selectively post something between 7 and 9 in the morning. It is best not to post ads at this time, but to post mood, daily photos, etc.

No one wants to get up early in the morning to read advertisements. You can post some selective and focused advertisements from 11:00 to 13:00 noon, and you can post some customer feedback from 16:00 to 18:00 in the afternoon. Class stuff. Post more ads in the evening, preferably at intervals with real-life scenes.

6. Peer-to-peer advertising.

Some friends rely on this for publicity. If your circle of friends has a relatively large base of people, you can selectively send them point-to-point. Of course, this workload is a bit heavy. But the effect is still good. Those who are interested can try it out.

When your users see the graphic and text content you specially provide for their circle of friends, follow two principles:

1. Is it valuable to your WeChat friends?

2. Is it interesting, and is it suitable for some friends?

Only when at least one of these two principles is satisfied can you send it. If it has nothing to do with it or is only good for you, then I suggest you Let’s all just bear with it!

A truly successful life does not lie in the size of your achievements, but in whether you work hard to realize yourself, shout out your own voice, and walk your own path