The origin of Nestle Group can be traced back to 1866.
Mr. Henri Nestel, the founder of Nestle, a chemist living in Switzerland, successfully saved the life of a baby who was malnourished due to lack of breast milk by using a baby milk wheat flour that he developed by mixing milk and wheat flour scientifically. In 1867, Mr. Henri Nestle formally founded Nestle on the shores of Lake Geneva in Switzerland.
since then, it has created a century-long history of Nestle.
"Nest" means "Little Bird's Nest". As a symbol of Nestle, this warm bird's nest is deeply familiar and loved by consumers. It represents the concept of Nestle: care, safety, nature and nutrition.
As the world's largest food company, Nestle adheres to the consistent concept and principle, people-oriented, quality-oriented, and provides consumers all over the world with quality food and a better life.
Today, Nestle is adhering to the ideas and principles of our ancestors, putting people first and focusing on products, fully understanding the needs of consumers around the world, and how to better serve consumers at different stages of life, with different lifestyles and different cultural backgrounds, so that products can be loved by them.
Nestle has always attached importance to the quality of its products.
more than 14 years' experience in food manufacturing, constant pursuit of the latest nutrition and food processing technology, use of high-quality raw materials, application of the highest technology and equipment, high-quality staff and huge investment in research and development all guarantee the high quality of Nestle products.
In the past fifteen years, Nestle's direct investment in Greater China from Switzerland has reached RMB 7 billion.
Nestle operates 2 factories in China.
In 21, Nestle established a research and development center in Shanghai, devoted to the research on the use of science and technology and nutrition, as well as the development of food suitable for China consumers' tastes with reasonable prices and nutrition.
In October, 28, Nestle built a new R&D center in Beijing, aiming at bringing high-quality and economical food that blends Chinese and Western foods to the people of China to meet the special needs of China consumers for nutrition, and bringing a steady stream of "high-quality food" to the people of China to realize the great vision of "a better life".
Nestle's annual sales reached more than US$ 47.7 billion, of which about 95% came from food sales, so Nestle can be described as the world.
The company is famous for producing chocolate bars and instant coffee, and has a rich product series suitable for the local market and culture.
Nestle has more than 5 factories in more than 8 countries on five continents, and the production and sales of all products are completed by about 2 departments under the leadership of the headquarters.
98% of Nestle's sales come from abroad, so it is called "the most international multinational group".
in the mid-19th century, Henri Nesti, a Swiss scholar-type food technician, invented a kind of dairy product for child care, that is, adding fructose and nutrients to milk powder. It was an excellent child care food at that time, but the output was very small. Nestel still mainly engaged in scientific research.
In 1865, a friend told Nestel that because the babies drank his milk powder, they all grew up healthily, which changed the baby's habit of not drinking milk and relieved the mothers' worries.
after hearing this news, Nestel finally founded the baby milk powder company in 1867, taking his name Nestle as the brand name of its products and the bird's nest pattern as the trademark graphic.
Because the English word "Nest" and his name have the same root, Chinese is also translated as "Nestle".
Actually, Nestel means "settle down comfortably" and "snuggle up" in English. Nestle graphics will naturally remind people of a loving mother nursing her baby.
Therefore, Nestle's baby milk powder has been selling well.
In 195, Nestle Parenting Milk Powder Company merged with another food company run by Americans and was named Nestle Yingrui Condensed Milk Company. In 1949, it was purchased by another Swiss company, and now it is called Nestle Food Company.
At the beginning of the 2th century, the company began to diversify its production, and acquired and established enterprises all over the world, becoming the largest food manufacturer in the world. Its branches have been set up in more than 2 countries, including the United States, Japan and Germany, with more than 1,2 factories and firms, and its headquarters is located in Vevey, Switzerland.
In 199, the company's sales amounted to 33.3 billion US dollars, and its main products were instant coffee, condensed milk, milk powder, baby food, cheese, chocolate products, candy, instant tea and so on.
among them, Nestle Coffee sells the most, mainly because of the excellent product quality and the brand name, which makes consumers really feel comfortable and snuggle when drinking.
in 1991, according to the survey results of American lantong company, Nestle Coffee was listed as one of the top 1 famous brands in the world, and its brand value was determined to be $11.549 billion in 1994.