1. Deep development mode of agricultural products. By means of cultivation creativity, various creativity, packaging creativity, use creativity and family creativity, the traditional edible function and routine use of agricultural products are changed, and ordinary agricultural products are turned into souvenirs and works of art with double value. For example, Daxing, which is famous for producing watermelons in Beijing, makes "glass watermelons" through more than ten processes, such as liquid filling, sealing and decoration, each of which costs as much as 5 yuan. In addition, colorful bonsai vegetables, bonsai fruits, interesting bean plastic paintings, five-grain paintings, special-shaped fruits, sun-dried fruits, etc. are all based on respecting the traditional functions of agricultural products, and through the perfect combination of culture and creativity, the multiple functions and characteristics of agricultural products are excavated, which greatly improves the economic value of agricultural products.
2. the wise use of resources. By-products produced in the agricultural production process that used to be waste, through the clever use of its shape, color, material and spiritual and cultural elements, turn waste into treasure and make creative practical products or handicrafts. Such as painting with crop straws, weaving handbags, pet baskets, etc. Paste freehand brushwork with shells, leaves and branches; Use bird eggs or eggshells to make egg carving, painting and other handicrafts; Use all kinds of beans to make mobile phone chains, necklaces, bracelets and other small ornaments or make paintings, door curtains and so on; Use corn bud leaves, cotton shells, willow branches, etc. as dried flowers, and so on. The agricultural creative project developed in Badaling Town, Yanqing County, Beijing-Venting Farm is another masterpiece of waste utilization. They let tourists (mainly stressed urban white-collar workers) smash corn stalks in the corn field where corn ears have been picked, so as to vent their anger and release their pressure, and achieved good results.
3. Creative agriculture park mode. Creative agriculture park is one of the main carriers to develop creative agriculture. For example, the "Zihai Xiangdi Art Manor" in Miyun County, Beijing covers an area of 3 mu, and more than 2 kinds of precious herbs such as lavender and perilla are planted, forming a comprehensive agricultural sightseeing tourist area, a situational leisure resort and a cultural and creative industrial area integrating health, vacation, leisure, experience, wedding photography, film and television shooting and artistic creation. Vanilla Garden takes creativity as the breakthrough point, takes love as the theme, and through the packaging and utilization of vanilla culture, tries its best to shape the romantic atmosphere of Provence. In Hangzhou, Zhejiang Province, Tongjia Country Park, through the establishment of fine agricultural park, fine Gui Huayuan, fruit picking garden, self-cultivation area, creative new world, world landscape garden, Wizard of Oz, animal park and other functional areas, forms a creative agricultural park integrating entertainment, catering, accommodation, business meeting and farming experience.
4. Agricultural culture creation mode. Take agricultural production as artistic creation, and let it carry more human emotions and cultural connotations; Integrate the humanistic elements in social life with agricultural resources organically, turn them into management resources, and maximize the added value of products. In some areas of Beijing, according to the pre-designed plan, corn stalks are used to plant a "maze array" to build new places suitable for people's sightseeing and leisure, and the "city" and "agriculture" are truly integrated, and the income is 2 ~ 5 times that of corn production. Mentougou's "Flower Dew Butterfly Garden" cooperated with the wedding company to release butterflies for newcomers, which alone brought an annual income of more than 1, yuan. In some places in Zhejiang, gourd and other agricultural products are covered with various yin and yang molds to produce model gourd. Using the homophonic sound of gourd and "Fulu" and the traditional custom of people seeking happiness and wealth, flowers, birds and fish are carved to make art collections and expand gourd culture.
5. Agricultural spatial expansion model. Through innovation in business philosophy and scientific and technological means, we will promote the optimal allocation of agricultural production factors in a wider range and in a wider field. For example, balcony agriculture: the "balcony agriculture" planting system successfully developed by Zhejiang University Agricultural Experimental Station and the intelligent vegetable cultivating machine successfully developed by Jiande enterprise make balcony agriculture more professional, simple and popular, which not only meets the needs of urban residents to purify the air and beautify their rooms, but also satisfies some residents' love for agriculture. Rooftop agriculture: Peng Qiugen, a farmer from Shaoxing, Zhejiang Province, created a "green, low-carbon and environmentally friendly" rooftop paddy field. At the World Roof Greening Conference held in Tongji University, Shanghai, this "rooftop rice grower" was awarded the gold medal for the best figure of rooftop rice in the world. Office Farm: An enterprise in Shaoxing developed a miniature intelligent indoor plant planting system suitable for civil servants and white-collar workers to grow vegetables in the office in an experiential way, which solved the problem that vegetables could not be grown indoors without sunshine. Relying on this system, the office farm in Zhejiang has been developed to a great extent. In addition, there are various forms of courtyard agriculture, terrace agriculture and so on.
6. Development of agricultural festivals. Festival activities formed and developed in agricultural production activities are agricultural creative products that combine experience, leisure and consumption, and often have multiple functions such as eating, playing, appreciating and teaching. Specifically, it includes crop festivals, animal festivals, folk culture festivals, comprehensive activity development festivals and other forms. Nanjing's "Agricultural Carnival", through the interaction between farmers and citizens, has innovated the marketing concepts and methods of modern agriculture, created a unique creative agricultural brand in China, and attracted about 2, citizens to participate in each session.
7. Urban agricultural garden (also known as plaid manor) mode. Urban farm garden is also a favorite way of entertainment and leisure for urbanites in Europe, America and Japan, which greatly exceeds the development momentum of golf. Its mode of operation is to lease the suburban land to the citizens in blocks, with an area ranging from tens to hundreds of square meters, for planting fruits and vegetables or flowers and trees. Through personal farming, the citizens can enjoy the pleasure of returning to the land and nature and get fresh and safe food. In Beijing, Liaoning, Ningxia and many other places, this "plaid manor" is attracting more and more city people to be "farmers".
8. Regional brand combination mode. For example, Jinjiang District of Chengdu combines agriculture with painting, photography, sculpture, music creation and other artistic forms, and creatively creates five new village styles that are in line with local folk customs and have their own characteristics, such as Huaxiang Rural Residence, Happy Meilin, Jiangjia Vegetable Garden, Dongli Chrysanthemum Garden and Lotus Pond Moonlight, which are called "Five Golden Flowers" mode. Fengxian District of Shanghai has also built a regional brand cluster development model of "one core, four parks and ten lines" according to its own characteristics. "One Core" is the core area of creative agriculture with Shanghai Fengxian Modern Agricultural Park as the core; "Four Gardens" are Zhuanghang Agricultural Park, Tuolin Green Capital Park, Qingcun Shenlong Shenya Park and Bay Urban Vegetable Garden. The "Ten Lines" will string together creative agricultural subjects such as one core and four parks to form 1 creative agricultural sightseeing and leisure self-help experience routes.
(organized by Xu Sheng of Da Da Shen Technology)