Enterprise name refers to the name used by an enterprise when it is registered, which can also be called a trademark. In our country, the naming of enterprise name is stipulated, which should comply with the trademark law, trademark office, company law and relevant regulations. The naming of an enterprise's shop name shall conform to national customs and social ethics, and shall not harm the legitimate rights and interests of others. The name of the country, the name of the national flag, the name of the national emblem, the name of the military flag, the name of the military emblem and other words or patterns similar to or the same as those of state organs, social organizations and state organs shall not be used, and Chinese characters, numbers, Latin letters or their combinations shall be the main ones.

The naming of an enterprise's brand name is very important for its operation. A good brand name can increase its commercial influence, establish its brand image and improve its visibility and competitiveness. Therefore, when naming a company's shop name, we must pay attention to it, which should conform to the cultural characteristics and industry characteristics of the company, be concise, easy to identify, implicit in meaning and easy to spread. At the same time, it is also necessary to avoid the same font size as other enterprises, so as not to cause confusion.

The rational use of enterprise name can improve the market competitiveness and social influence of enterprises. Enterprises should make full use of their own brand names when promoting publicity, and convey corporate culture, brand image and business values to the outside world. There are many ways to use the company name. Besides trademark registration, it can also be used in publicity materials, websites, advertisements and other media, which can effectively improve the business influence and enhance the visibility and user stickiness of the company.