Why should merchants reduce the return rate? Many times, in fact, customers are reluctant to return goods, because returning goods is very troublesome. However, due to the poor quality of the goods, customers have to return them. Therefore, to reduce the return rate, businesses should be cautious. Only when the business and products are done well, customers will not return them casually. As we all know, they are all consumers, and no one wants to go to great trouble to buy things back and then contact the courier company to return them. So most customers are actually quite normal and don't want to spend time on returning goods.

Second, consumers should know about businesses.

Some consumers are professional black powder, how to understand the concept of black powder? Black powder is a professional black powder employed by some businesses. These black powder will buy some goods, then deliberately hack other people's goods, then return them, and finally get paid. In fact, this kind of behavior is very shameful. Consumers should not do these things. It is very immoral to do such things. It's not easy for every operator. If other people's goods are very good, but they hack others for their own benefit, it will be very tasteless.

Third, the platform should do a good job of supervision.

This is very important. Taobao has such a high return rate. In fact, there are reasons for merchants, reasons for consumers, and another reason is the platform. If the platform can do a good job of supervision mechanism, punish those merchants who often produce unqualified goods and restrict those consumers who return goods for a long time, then in this case, the return rate of Taobao can be reduced to a certain extent, so I think that if we want to reduce the return rate of Taobao, we need the interaction of consumers, merchants and platforms to reduce the return rate of Taobao. Consumption should be a happy thing.

Fourth, long live understanding.

In fact, I think both businesses and consumers should understand each other. Merchants should understand that consumers spend money on what they like, and no consumer can accept that what they spend money on is not as good as their wishes. Therefore, businesses must understand consumers, and then consumers must understand businesses. It is not easy for every businessman to do business. If there is only one flaw in the goods, put up with it as much as possible. If there is a big problem with the goods, then the return must not be soft. Finally, the platform problem. The platform should understand the mentality of consumers and businesses, do a good job of supervision mechanism, and don't let some people with ulterior motives take advantage of it.