I can’t see clearly. Is there a full name or a clearer photo?
What is a trademark?
A trademark is a distinctive sign that identifies a certain product or service or a specific individual or enterprise related to it.
In the commercial field, trademarks include words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, which can be applied for registration as trademarks. Trademarks approved and registered by the Trademark Office of the State Administration for Industry and Commerce are "registered trademarks" and are protected by law. Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration. The trademarks we usually refer to are registered trademarks.
What is a logo?
Logo is the foreign language abbreviation of logo or trademark, the abbreviation of logotype, which is a mark that indicates the characteristics of something. It uses simple, significant, and easily identifiable objects, graphics, or text symbols as intuitive language. In addition to what it represents and what it replaces, it also has the function of expressing meaning, emotion, and instructing actions.
Logo is a visual information expression method formed by people in their long-term life and practice. It has a concise, clear and clear visual transmission effect. Through the image of the logo, consumers can remember the company's main body and brand culture, which is more reflected in the image of the company and plays a role in identifying and promoting the company it owns.
Legal differences between logos and trademarks:
1. Different rights acquisition
As a work of art, a logo does not need to be registered. The copyright is automatically obtained upon completion of creation. A trademark must be registered by the corresponding state agency to obtain trademark rights.
2. Different ownership of rights
The designer and owner of the logo may not be the same person. Ordinary companies have to entrust designers to design logos. As a commissioned work, other There are two situations of ownership of copyright. If it is agreed that it belongs to the client, or if there is no agreement, then it belongs to the designer and the trademark belongs only to the trademark owner. This is the category of intellectual property rights.
3. Different laws of protection
Logo is protected by the "Copyright Law", and trademarks are protected by the "Trademark Law". A logo can be registered as a trademark, and then the trademark logo is protected by both the Copyright Law and the Trademark Law. This means that the scope of protection of the logo and the trademark are different, and the scope of protection of the logo is not as wide as that of the trademark. If the infringement is infringed, the intensity of protection is also different. Of course, trademark protection is stronger than copyright. This will also raise another issue. If the copyright of the logo belongs to the designer, then if the logo is infringed, it will actually damage the interests of the logo owner, but only the designer has the right to sue. The trademark owner can directly sue for infringement in his own name.
4. The period of protection is different
The period of protection for a logo as a work of art is generally 50 years, while a trademark can be renewed indefinitely, and the period of protection is unlimited. .