Brand spirit: Love will never end
Yiner, which was born in 1996, is the beginning of the dream of the founder of Yinger Fashion Group. Looking back on the fashion journey over the years, YINER can become a dress model for professional women because of its persistent thinking and innovative presentation of elegance and intellectuality. Elegance is different from flamboyant expression. YINER's calm design language contains ingenious surprises. Just like the brand spirit of "love never ends", consistent and meticulous workmanship has made YINER a classic.
There are many women in modern cities who are persistently pursuing their dreams on the road of life. They have a positive attitude towards life, and they are full of love and gratitude for life. YINER is committed to providing these women with product needs in different life roles, using clothing to interpret the beauty of modern urban women in their life journey, and to reflect their positive and optimistic attitude towards life.
YINER is inherited in the name of love and dreams. She draws inspiration from all the praises of love in the world, turns the tedious patience of the world into soft silk threads, and tailors it into a pair of fashion annotations. She allows every woman to discover the beauty of life and self-worth in the transformation of various roles, conveying the joyful light of life.
Since its establishment in 1996, YINER has experienced many major moments: in 1997, it hired international supermodel Qiqi as the brand image spokesperson; in 1999, it won the Guangdong Provincial Famous Clothing Award; in 2000, for the first time Successfully held a large-scale fashion conference and entered the ranks of China's famous women's clothing; in 2004, the unprecedented "Yinger Fashion Ceremony" was held, which was commented by the industry as "the beginning of the internationalization of China's clothing industry"; in 2007, YINER won the China The first "China Famous Trademark" in the women's clothing category; in 2011, Yiner Fashion Group won the 7th China Clothing Brand Annual Marketing Award; in 2013, the Fashion Elf (children's clothing) series was launched, reflecting Yiner's unique brand spirit; in 2014 In 2017, we cooperated with Mr. Du Qiu, a well-known Italian architect (Mr. Du Qiu often cooperates with MAX MARA Group) to create a new store design, which is inspired by St. Peter's Cathedral in Italy and embodies YINER's "embrace" and " Tolerance” spirit.
In YINER's classic style, sophistication is an attitude, elegance is a temperament, joy is a kind of wisdom, intelligence is a connotation, and eternity is a commitment. YINER explores beauty and elegance, and finds the true meaning of happiness in love.
Brand spirit: simplicity·the art of life
In 2004, based on the principle of "simplicity·the art of life", INSUN began to weave unique styles of clothing in the field of fashion and became The communicator of the spirit of simplicity and the forerunner of modern artistic women's clothing. "A person either becomes a work of art or wears a work of art." Whether it is the soft and dynamic architectural silhouette or the elegance of colorless ideas, INSUN prefers to find inspiration from art. INSUN also uses architectural structure as its design feature, using black, white, gray and camel to create an elegant vision. The lines that are soft on the outside and strong on the inside and simple tailoring, coupled with the design that pays attention to details and craftsmanship based on the pragmatism philosophy that it has always admired, have won the favor of many domestic elite women.
INSUN practices the spirit of simplicity. In the complicated and complex modern environment, it should make worldly feelings pure, make complicated work efficient, and make multi-line life pure. To achieve this, you need to refine your life with artistic techniques, use the philosophy of "less is more", and simplify your mind. This is the lifestyle advocated by Enshang, and it is also a kind of spiritual power that Enshang expects. Enshang uses her modern artistic women's clothing to spread this spirit, allowing artistic elite women to find their beauty and at the same time find the driving force of life. Its inspiration comes from art, spreads art, is loyal to art, makes art life-like, and brings customers an artistic and aesthetic experience.
INSUN's simplicity is characterized by spontaneity, and its personality is steady. It insists on occupying a corner with authentic beauty, and seeks the harmony of life and art with a different interpretation of quality life. By reducing the saturation of one's own clothing, it brings out the unique aura of modern women and brings a different sense of fashion even in casual clothes. This is a kind of casual beauty mixed with soft elements, and it is also an attitude towards life that is revealed inadvertently.
Brand spirit: your existence, the meaning of life
As the third brand launched by Yinger Fashion Group in 2005, PSALTER is the first to create a new academic style in the academic style. Be unique. Their fashions are filled with unbridled imagination. They may appear to be cut with rough lines, but the intricate and layered three-dimensional shapes exude a strong literary and classical atmosphere. Such low-key gorgeousness interprets the essence of elegant and aristocratic design. Different from the typical retro fashion, PSALTER poetry does not stick to the classics, nor does it follow the tradition. It builds a model of beauty for each independent existence.
"Your existence, the meaning of life", PSALTER poems were born to praise the meaning of life, advocate the aristocratic spirit of the Chinese middle class, and exist to create a better life for urban elite women. She uses her unique academic style to provide clothing for various occasions. While shaping her external beauty, she also advocates the pursuit of the meaning of life. She advocates that elite women maintain their inner beauty while working hard in their careers, maintaining marriages and families, and building a better life. Be calm and calm, don't follow the crowd, be independent and confident, continue to learn and grow, so that you have the ability to love, give and upward power, and always maintain a grateful heart, life will be more meaningful.
The combination of intellectual bookishness and cutting-edge vitality is the best interpretation of the new academic style led by PSALTER's poetry. The highly saturated, fresh and bright color design symbolizes the vitality, sunshine and urban feel of the new college style. The collocation of college elements such as ribbons, collars, buttons, bow ties and other items fully demonstrates the bookish charm respected by the new college. Fashionable business suits and straightforward suits interpret the high-quality spirit and cultural life pursued by the New Academic School.
As we enter the era of highly perceptual ethnic groups, non-material pursuits are even more valuable. The middle class in the new era have completely different thinking patterns and new lifestyles, and pay more attention to "high sensibility" and "high experience" capabilities. PSALTER poetry is undoubtedly the best spokesperson for this ethnic group. No matter how the trend changes, PSALTER poetry always pays attention to and focuses on the most authentic connotation of fashion, using a poetic vision and a sophisticated attitude to create a new college style.
Brand spirit: give everything to make you the most beautiful
Song of Song, synonymous with luxury, elegance and eternity. She absorbs the beauty of French culture and art for a century, integrates the cutting-edge manufacturing skills of China, and creates the fashion of the times. With the ultimate pursuit of high-end art, we will give everything we have to make you the most beautiful.
The story of the birth of Song of Song is a beautiful encounter with the times. The newly wealthy people expect to achieve an elegant self more than ever before, and the world's top tailors have also begun to move to distant Shenzhen. In 2008, when the global luxury goods industry entered a period of bleakness and decline, in an era of reversal of fortunes between the East and the West, Song of Song came into being, creating a new fashion melody for China's high-end luxury women's wear in the past century.
Song of Song's high-end luxury women's clothing was originally inspired by the famous French Belle Epoque. In the early 20th century, ladies from famous families wore brocade embroidery, lace gauze, and dazzling gowns. , taken by male companions to the opera house or to dinner parties; in the magnificent social hall, they are like beautiful elves of the night, constituting Europe with a refined, sensual and hedonistic casual luxury. The most elegant lifestyle. In today’s overly turbulent world, the once beautiful and elegant lifestyle is returning to the upper class. Song of Songs travels through a hundred years of French cultural history and comes with songs. With the light of day and night, it allows Chinese upper-class women to look the most gorgeous. Attitude, blooming and shining life.
In March 2012, Song of Song became the first Chinese women's clothing brand to launch advanced customization services nationwide in the "club customization" model, ushering in a new era of "China's advanced customization". Song of Song Haute Couture inherits a century-old tradition of French art and craftsmanship, pays utmost attention to details and quality, pays attention to tailoring technology, pursues perfectionism in handcrafted details, and achieves the renaissance of luxury customization in China.
In the Song of Song haute couture workshop, it has four main product series: "luxury evening gowns, exquisite suits, evening handbags, and shoe accessories." When you listen carefully to the sound of tools in the Song of Song haute couture workshop and the sounds of handcrafters touching the fabrics, perhaps it is this journey of finding beauty that ignores time and space that makes us The spirit of Chinese craftsmen has been rediscovered.
Brand spirit: Committed to shaping princesses in life, protagonists in the workplace, stars in occasions, and ladies who achieve success in the new era.
OBBLIGATO Origato, the ultimate luxury and nobility derived from the French aristocratic lineage, has gathered thousands of pampers and suddenly arrived. Because it is pure and sweet, and because it is sexy and charming, it allows China's newly wealthy ladies to live a confident and casual luxury life. As the fifth brand under Ying'er Fashion Group, a "visual luxury feast" in 2010 began OBBLIGATO's global journey.
OBBLIGATO Oligato is designed by the famous Italian fashion designer Nicola delverme. The design creativity is inspired by the aristocratic culture, art and color, and even architecture and humanities of the French Romantic Era (1800-1860). Through exquisite Unparalleled tailoring, highly creative design, the use of high-grade fabrics, and a luxurious and luxurious style, beautifully interpreting the purity, sweetness and charm of women, have made OBBLIGATO an indescribable art treasure.
OBBLIGATO Oligato is divided into two series: day wear and evening wear. Among them, daywear inherits the tradition of high-end French women's clothing, using high-end and gorgeous fabrics, with careful design, detailed description, and bright colors to create a dazzling sense of luxury. The evening wear series combines natural silk texture with exquisite hand-embroidered details, perfectly combining magnificence and art. It mainly uses an unparalleled sense of nobility to set off the innocence of the newly rich ladies.
OBBLIGATO, with its pure, romantic, energetic and individualistic casual luxury, constitutes the noble lifestyle most desired by aristocratic girls in Europe and even the world today, and also interprets the contemporary new aristocratic class. Qianjin's elegance, calmness, confidence, unique ideas and personality are pure and sweet without losing her noble taste.
Brand Spirit: The Attitude of Walking Free
With the height of the industry and forward-looking vision, Ying'er Fashion Group has an insight into people's current spiritual needs and officially launched its sixth brand in 2014. High-end luxury women's clothing brand - XII BASKET. XII BASKET proposed the new concept of "walking attire" for the first time in the balance of inheritance and innovation. With fresh and soft colors as the keynote, the temperament of art and personality is superimposed on the walking aesthetics, starting a journey of pure luxury and freedom in fashion. .
Life is a journey, and XIIBASKET as the carrier of fashion life, this journey is exquisite. She is full of expectations and fascination for the journey, constructs the scene of life and walking in a static way, and interprets the brand life's definition of freedom, luxury and luxury.
XII BASKE indicates the infinite vitality and hope of a new life. Wear it, follow the footsteps of your dreams, and return to the origin of life.