It is a second-tier brand. Qiaofei is an innovative brand focusing on the field of women's health. It focuses on the health and environmental protection of "bamboo fiber" and advocates a non-bleaching and healthier brand concept. It is mainly suitable for menstruating women. Since the establishment of the brand in 2014, Qiaofei sanitary napkins have become a second-tier brand through the research, development and innovation of raw materials. Qiaofei 3.0 bamboo fiber sanitary napkin, Qiaofei 4.0 bamboo fiber fabric sanitary napkin, Qiaofei bamboo fiber sanitary napkin youth version and other products. While bringing health to the majority of female compatriots, it also actively calls for female power, advocates female rights, and awakens the Chinese people to pay attention to reproductive health from a spiritual level.