Imitation can only create similarity, but individuality can create admiration! Personality conquest is the core level of brand loyalty. Brand positioning refers to how to differentiate your product (brand) in the minds of expected consumers and seize mental resources. Simply put, positioning = differentiation. Today, brand positioning has transitioned from "product functional appeals" and "brand emotional appeals" to "brand cultural appeals." Brand positioning should generally include the following basic contents: 1. Brand MI concept identification system part: 1. Analysis of target consumers’ cultural characteristics; 2. Analysis of target consumers’ psychological consumer needs; 3. Standard description of target consumers’ cultural image; 4. Basic description of brand culture corresponding to 1-3 above; 5. Proposition of brand concept; 6. Refining of brand values; 7. Determination of brand personality; 8. Proposition of brand slogan; 2. Brand VI visual identity system part 9. Design of brand trademark; 10. Brand product packaging design; 11. Brand props design; 12. Brand environment design; 13. Brand company image design; 14. Determination of brand standard visual image system; 3. Brand BI behavior recognition system part 15. Brand extension regulations; 16. Brand output regulations; 17. Brand communication plan and communication code of conduct; 18. Brand prohibited behavior regulations; 19. Formulate brand management measures. 4. Brand SI promotion and identification system part 20. Brand sales staff image design; 21. Brand sales service regulations; 22. Brand dealer image requirements design; 23. Brand store image design; 24. Brand SI standard image system establishment. From the detailed list listed above, we can see that brand positioning is extremely rich in content and is completely different from market positioning or product positioning. Through the brand's identification management system, namely: MI - brand concept identification; VI - brand visual identification; BI - brand behavior identification; SI - brand sales identification and other such CIS. Relying on this overall system to standardize and uniformly guide the communication or dissemination of the internal system and external target customers, the brand can be recognized by consumers through the effective reception of the information contained in it under such regular positioning. The following information about the brand: 1) The unique characteristics of the brand; 2) Accumulating familiarity and reducing the time to think before purchasing; 3) The quality level represented by the brand; 4) Generating re-purchasing activities and thus accumulating loyalty; 5) Related associations of the brand . How does the brand occupy the first level of the brain in terms of positioning, how to spread the brand name, how to position and spread the brand by tapping into consumers' needs and desires, etc.