It means that the trademark has been registered, and you already have the right to use and exclusive rights of this trademark. From the time point of view, the registration certificate has been issued, and the agency that applied for the agency should have received it. If you haven't got it yet, you need to ask the previous agency.

trademark registration is the premise and condition for trademark users to obtain the exclusive right to use trademarks. Only registered trademarks are protected by law. The principle of trademark registration is the basic criterion for determining the exclusive right to use a trademark. The choice of different registration principles is the result of weighing the relationship between legal certainty and legal fairness in this issue.

Why are you registered

Simply put, a trademark is the brand of a commodity, which is a mark used by producers and operators of commodities to distinguish the commodities they produce or operate from those produced or operated by other commodity producers or operators. This kind of mark usually consists of a combination of words, graphics, English and numbers.

trademarks protect trademark registrants by ensuring that they have the exclusive right to indicate goods or services, or to license others to use them for remuneration.

Other benefits

1. It is convenient for consumers to recognize the brand and shop.

2. The trademark registrant has the exclusive right to use the trademark and is protected by law.

3. through trademark registration, you can create a brand and preempt the market.

4. A trademark is an intangible asset, and its value can be evaluated.

5. A trademark can be transferred, licensed to others, or pledged to realize its value.

6. Trademark is also a necessary condition for quality inspection, health inspection and bar code.

7. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.

Function

Trademark function 1: Passport in the market

Trademark is the essence of corporate brand culture, and the establishment of corporate brand image is the core for enterprises to strive for.

Only the goods that have applied for registered trademarks in the relevant countries or regions can enter the large-scale stores and supermarkets in that country or region.

generally, enterprises need to produce trademark registration certificates of relevant brands when printing labels, packaging or advertising in various media. In international trade, trademarks are extremely important, and international trade cannot be separated from trademarks.

For administrative departments, the quality of goods and services is supervised through the management of trademarks, which creates necessary conditions for handling quality inspection, health inspection and bar code.

trademark function 2: the flag in the commercial war

The battle flag symbolizes the indomitable spirit and the spiritual power to charge. The battle flag represents the soul of an army. After capturing a position, you can plant your own flag, which means that it has been occupied. That is glory. Trademark is the symbol of this spirit of enterprises, and it is also the most direct expression of the areas occupied by enterprises' goods and services.

trademark function 3: the highlight of assets

The evaluation value of a trademark can increase the total assets of an enterprise, and the higher the value of the brand, the more it can reflect the influence of the trademark and the operation of the enterprise, which indirectly reflects the consumer's acceptance of the goods marked by the trademark.

as an intangible asset, a trademark can also be transferred, licensed to others or pledged to realize its value.

function 4 of trademark: identification code in consumers' eyes

goods are subject to social inspection and supervision in the market and participate in competition. This market competition is the competition of various performance indicators such as product variety, quality and price, and this information is transmitted to consumers through the bridge of trademark. The use of trademarks to promote goods and services is concise, eye-catching and easy to remember, leaving a deep impression on consumers, so as to attract and induce their desire to "buy as soon as possible", thus achieving the effect of creating famous brands and expanding sales.

function 5 of trademark: the carrier of enterprise reputation

a trademark is not only a symbol to distinguish the source of goods and services, but also a symbol of the reputation and competitiveness of an enterprise. The specific expression of enterprise reputation is the satisfaction that the goods marked by the trademark bring to consumers. Trademarks condense the reputation of the marked goods and services, as well as the operators and service providers of the goods. Trademarks are the best indication of the reputation of goods and services and the reputation of enterprises related to them. The reputation of a trademark is very important in the market competition. A reputable trademark plays a very important role in improving the competitiveness of goods and opening up the sales of goods.

trademark function 6: employee's medal

A good trademark brand can bring employees a sense of honor, accomplishment, responsibility, belonging, mission and growth. Consumers' feelings determine the degree to which the brands of goods and services are recognized and accepted by the society, and employees' feelings determine the cohesion and sense of honor brought by the trademark brands created by enterprises to their employees. In other words, brand is a kind of relationship in the final analysis, and branding relationship is a special type of loyalty and trust relationship.

trademark function 7: the transfer station of enterprise financing

the pledge loan business of trademark exclusive right takes the enterprise trademark ownership as the pledge, and confirms the enterprise trademark value through third-party evaluation. The bank adopts flexible mortgage and pledge mode to provide loans with a certain proportion of the enterprise trademark value for enterprises with financing needs.

function 8 of trademark: a shield in brand disputes

a trademark is like a shield in a war. Whoever has the exclusive right to use a trademark is the owner of this "shield". Registering a trademark and enjoying the exclusive right can not only protect his trademark rights from infringement, but also rebound and hurt the invading "enemy" when necessary.

A trademark registrant has the exclusive right to use a trademark and is protected by law. Others dare not copy it, otherwise they can sue him for infringement and get economic compensation. On the contrary, if you are registered first by others, you will inevitably lose your carefully planned and painstakingly managed market, and you may become an infringement defendant.

Prevention of infringement

Before trademark registration, especially in the process of design and mutual transmission, measures can also be taken to prevent trademark design from preempting registration infringement. In case of copyright disputes over trademark graphic design, preliminary evidence should be provided

1. Fast electronic data registration and filing should be carried out on third-party platforms such as trade associations;

2. select a trusted third-party support platform with strong technical background for certificate storage and certification.