Rolls-Royce is owned by BMW.

Rolls-Royce is owned by BMW. Rolls-Royce, also known as Rolls-Royce, is an ultra-luxury automobile manufacturer founded in the United Kingdom in 1906.

Brand Story

Rolls-Royce was founded in 1906. There are two founders of Rolls-Royce: Charles Stewart Rolles and Henry Royce.

After World War II, one of Rolls-Royce’s main businesses was the production of aero engines. But debt losses led to bankruptcy in the 1970s. Then, with the intervention of the British government, Rolls-Royce was divided into two companies: automobile and aero-engine. The Rolls-Royce brand is still used by both companies on two products.

This leads to a situation: as long as Rolls-Royce still belongs to the United Kingdom, it can use the trademark "Rolls-Royce" for free. If it sells it, it can only sell the company, not the trademark. , unless the aircraft engine company agrees.

In October 1997, it was announced that Rolls-Royce would be sold, with Volkswagen and BMW bidding. At first, Rolls-Royce wanted to sell to BMW (because BMW had a very good relationship with Rolls-Royce Aircraft Engine Company), but because Volkswagen offered a higher price, Rolls-Royce was sold to Volkswagen.

But BMW has long stated that it will stop providing engines to Rolls-Royce and Bentley once Rolls-Royce cars fall into the hands of others. Therefore, after Volkswagen purchased Rolls-Royce, it sold it to BMW cheaply, namely the naming rights of Rolls-Royce cars. In return, BMW retracted its decision to discontinue providing engines. And Volkswagen got another name in Rolls-Royce Motor Cars' products - Bentley.