① It is best to choose a general trademark in word mark, which can include characters and graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements, but it is best to use simple and clear characters as the trademark name. Another feasible method is to register the design trademark separately from word mark. In this way, even if the design trademark registration is rejected, or the design trademark is challenged by others' trademark infringement in the future, it will not affect your registered word mark. Simple and clear word mark single-character trademarks such as carved brand soap and tiger brand tiger balm; Lianzi trademarks, such as big brand bubble gum, are catchy and easy to remember, leaving a deep impression on people.

② We should consider internationalization, and try our best to adopt English or Arabic numerals as beautiful names so as to be easily recognized, accepted and pronounced by as many people around the world as possible, that is, people of any region, color, race and culture. Because English letters and Arabic numerals are symbols that are recognized by intellectuals of different nationalities, cultures and skin colors all over the world, corporate logos and standard words with English letters as elements must be universally applicable and universal.

③ After applying for English trademark registration, Chinese registered trademarks are still needed. Due to cultural differences, there are huge aesthetic and understanding differences, and the business gap can only be reduced through localization. Therefore, your registered Chinese trademark is very likely to be different from your English trademark in all aspects. So it is still necessary for you to apply for a registered trademark in Chinese. It is a very flexible and good way to register local (cultural language) separately from English. Among the well-known brands in various countries, one-in-one registration is very rare.

④ The uniqueness of a trademark is very important. If we can give consideration to "coinage" and "meaning", the effect will be better, and we will get double wonderful effects of strengthening uniqueness and distinctiveness and giving the trademark positive imagination. The logo composed of trademark elements is generally a word, which may not exist before you use it. For example, if you remove the letter N from the word Sonny and turn it into SONY, it is a typical new name with sound and no intention. In trademark examination, this issue is called "distinctiveness", that is, uniqueness. As the symbol of products and the face of enterprises, trademarks must be different.

⑤ Simple spelling, beautiful melody, catchy, easy to remember and spread orally

It has become a common practice in modern times to use the special part of a trade name as a trademark application for registration.

⑥ the name (trade name) is consistent with the brand trademark. At present, in developed countries,

⑥ the domain name is consistent with the brand trademark. If you want to apply for the registration of the American trademark in the future and can put it on the registered trademark? You must prove that the trademark you want to register is "in use" in the United States, that is, you are using your trademark to promote your products or services in the United States. How can we meet this harsh condition? A more convenient and effective way is to register and run a website with the address of "Your Trademark Text (English). COM". In this way, you have sufficient evidence to prove that the trademark you want to register has been used in the United States.

avoid being similar to any famous trademark

The Trademark Law stipulates that a trademark shall not use the following words and figures: (1) It is identical with or similar to the national names, national flags, national emblems, military flags, medals, Red Cross and Red Crescent signs and names of various countries. (2) It is similar to the flags, emblems and names of intergovernmental international organizations. (3) identical with or similar to the flags, signs, emblems and names of other well-known international organizations. (4) with ethnic discrimination, exaggerated propaganda and deceptive, harmful to social morality. (5) The common name and figure of this commodity directly indicate the quality, main raw materials, functions, uses, quality, quantity and other characteristics of the commodity.

⑨ My country

⑩ should have recognizable symbols such as the sun, the moon, stars, landscapes, places of interest, celebrities, animals and plants. For example, if animals are used to design automobile trademarks with animals that can express dynamic images, there are Japanese Century cars with "Phoenix" as trademarks; Japanese Gazelle brand cars with "sheep" as the trademark. There are also many domestic manufacturers who use animals as automobile trademarks, such as double horses, flying squirrels, cheetahs and larks. Using scenic spots can render products, and using celebrities can expand popularity. You can also use the inventors and founders of featured products as trademarks, or use the original time-honored brands as trademarks. Such as "Zhang Xiaoquan" scissors, "Wang Zhihe" fermented bean curd, Adidas, etc.