kikv is a chain department store. Their products are quite good, I think they are comprehensive and relatively cheap. And it's called kkv.
Department stores refer to stores that are managed and operated by different merchandise departments. Since countries have different levels of economic development and national conditions, the definition of department stores is also slightly different. Department stores refer to large-scale retail stores that sell many types of merchandise including clothing, shoes and hats, jewelry, cosmetics, decorations, home appliances, household items, etc. It is a retail format that is located in a large building, with sales areas set up according to different product departments, using counter sales and open-shelf sales, focusing on service functions, and meeting the needs of target customers in pursuing lifestyle and taste.
KKV is a new retail chain brand under Guangdong Kuai Ke E-Commerce Co., Ltd. (KK Group). It was founded in 2015 and is positioned as a new national trend. It is a collection store focusing on exquisite lifestyle. KKV builds a new consumption scenario through commercial planning led by space design + category style + lifestyle experience.
The company is headquartered in Dongguan. As of July 2020, it has more than 300 stores in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Suzhou, Tianjin, Wuhan, Chongqing and other countries.
KK Hall is a full-category Internet collection store integrating "online mall + offline stores".
1. KKv is KK’s flagship store brand. The first store is located in Dongguan International Trade City, covering an area of ??nearly 1200_. It not only brings together imported products from dozens of countries around the world, such as cosmetics, toys, clothing, snacks, beverages, etc., but also includes high-quality, cost-effective and trendy new domestic products.
2. Through the Internet, we create shopping links such as group shopping, fan reviews, and social recommendations. Offline is an Internet collection that integrates one-stop shopping, leisure, social interaction, and interaction.
3. KK Hall emphasizes the brand characteristics of "fashion, youth, and quality life", integrates Internet thinking into brand operations, and uses models such as word-of-mouth marketing, community sharing, and dual-line shopping to "connect the world and spread word-of-mouth" ” to help a generation of consumers pursue a more suitable and better-quality lifestyle.
KKV’s brand concept
New business formats: breaking the rules, being unfettered, blurring boundaries, and having vivid personalities
Fast fashion: consumer insights, big data Analysis, rapid iteration, continuous freshness, rich categories
New retail: ultimate cost performance, ultimate experience