Chevrolet's logo represents a patterned bow tie, symbolizing Chevrolet's generosity, style and elegance. The word Chevrolet is the name of Swiss racing driver and engineer Louis Chevrolet.

Durant happened to find an interesting pattern on the wallpaper of a French hotel during a trip around the world. He thought this pattern could be used as a logo of a car, so he tore off a corner of the wallpaper and showed it to his friends. Later, this interesting "golden bow tie" pattern evolved into a Chevrolet logo and sold well all over the world.