The trademark rights are different, the products are different, and the brands belong to different companies.

1. The trademark rights are different. The registered trademark of Balance Shoes was approved for registration on August 21, 1996, while the registered trademark of New Balance was approved for registration in January 2008.

2. Products are different. New Balance’s main products include two series: Newbunren (Presidential Jogging Shoes) and Newbunrenkids (Presidential Jogging Shoes for Children). However, Balance’s main products are competition shoes, functional running shoes, basketball shoes and Cross-country running shoes, etc., there will be more product types.

3. The brands belong to different companies. New Balance is a sports and leisure brand under China New Balance Sporting Goods Co., Ltd., while Balance is a private brand established in Boston, USA, and was later acquired as a brand of NewBalance Company in the United States.