The name BMW is a transliteration. Bayerische Motoren Werke AG (German: Bayerische Motoren Werke AG), commonly known as BMW, is a German multinational luxury car, motorcycle and engine manufacturer headquartered in Munich, Bavaria, Germany. BMW is often nicknamed Bimmer.

B.M.W. means Bavarian Automobile Factory. The color and combination of the logo come from the state emblem of Bavaria, where BMW is located (next to the BMW logo on the front). BMW started its business by producing aircraft engines, so many people think that the logo represents a rotating propeller, but this is not the case. In fact, the meaning of the symmetrical blue and white mark is very simple. The blue and white pattern is the state of Bavaria, where the company is located. The emblem is used to remind BMW of its pure bloodline from Bavaria. The blue and white pattern in the middle of the BMW logo represents the blue sky, white clouds and the constantly rotating propeller, symbolizing the company's long history, symbolizing the company's past leadership in aerospace engine technology, and symbolizing the company's consistent purpose and goals. .