With the development of market economy, many trademarks are registered and used in China every year, but at the same time, many registered trademarks are idle and become an underutilized idle resource. At this time, the trademark, as an asset, has property rights and can be bought and sold. The higher the value of the trademark, the higher the selling price.

what are the trading conditions of trademarks?

trademarks are intangible assets. Although they can be used for trading, not all trademarks can be used for trading. Trademarks must meet certain conditions before being sold or transferred. In addition, the process of sales and transfer, as well as the platform, also need specific processes and procedures to proceed normally, and generally need special assistance.

With regard to the conditions of trademarks, we can summarize the following points:

1. Trademarks still have legal effect;

the first thing a trademark should establish is that it also has the interests protected by law, that is, it has the trademark right. For other reasons, invalid trademarks cannot be transferred, which is also the primary premise of all trademark transactions.

2. unmodified trademarks;

the trademark must be the same as the original registered trademark, and the color, pattern and text shall not be modified at will. Due to the provisions of China's Trademark Law, the revised trademark will not have the trademark right and will not be recognized by the Trademark Office.

3. Some trademarks of combined trademarks cannot be used for trading;

there are many types of trademarks, including combined trademarks, which are used by combining multiple trademarks into a common trademark. At this point, if the merchant only sells a part of it, then the trademark cannot be transferred.

4. Similar trademarks may not be bought or sold;

in order to protect their own trademarks, most enterprises will register several similar trademarks at the same time to protect the original trademarks. The number of similar trademarks can be one or more. In addition, the law also stipulates that trademarks must be transferred together with similar trademarks when they are traded or sold. Where a similar trademark is transferred separately, the trademark does not meet the trading conditions at this time.

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