The image of a large jewelry store covers a wide range, including signboard, name, decoration, window design and merchandise display. Successful image design of large jewelry stores should follow the following three principles: concise and eye-catching. If the image of a large jewelry store wants to attract attention in a dazzling array of advertisements, it must highlight its image with simple style, novel style and coordinated colors. Attach importance to display design. Pay attention to the display, hanging and display cabinets of goods, and emphasize and render the special brand atmosphere of the business premises. The image of outdoor large jewelry stores generally refers to all advertising methods in front of and near commercial premises, such as signboards, large jewelry store decoration, billboards, window design, neon lights and so on. In the bustling commercial downtown, what attracts consumers' attention most is the image of outdoor large jewelry stores. Therefore, when designing the image of outdoor large jewelry stores, we should pay more attention to highlighting the external characteristics of the business premises, with distinctive and unique personality, so as to guide and strengthen consumers' comparative awareness and induce their curiosity. Emphasize the on-site effect. Because the image of large jewelry stores has the characteristics of direct sales, designers must thoroughly understand the internal operating environment of the store, study the characteristics of high-quality large jewelry stores, and strive to design the image of large jewelry stores that can impress customers most. 2. Facade design The facade of a boutique large jewelry store is as important as a person's face to a person's image. The facade design should consider deliberately seeking novelty while meeting business needs, showing the unique personality of our store, and strive to make customers have a good impression on your boutique large jewelry store. Generally speaking, facade design should not only have visual and spiritual beauty, but also meet people's practical needs. The storefront design of modern large-scale jewelry display cabinets mainly includes the following contents: three-dimensional modeling, entrance, lighting, window, signs and characters, materials, decoration and greening. The goal of facade design is to attract customers' attention, facilitate guiding customers in and out, show the space capacity and be safe and reliable, thus enhancing the image of the store. (1) the window design window is a comprehensive artistic way of introducing and promoting goods with commodities as the main body, setting off by background and cooperating with various artistic effects. A window with distinctive theme, unique style and harmonious colors can improve the overall image of large-scale boutique jewelry stores. There are generally five types of window display: systematic: displayed in a window according to different categories of goods. Thematic style: with an advertising topic as the core, organize different types of goods to be displayed around a specific theme, and send a clear message to customers, such as the display of green skin care products. Close-up: Using different artistic methods and treatment methods, new products and special commodities are displayed in the window to strengthen the advertising effect. Comprehensive type: the unrelated goods are displayed in a window to form a complete window advertisement. Because of the great differences between commodities, this kind of display must be carefully designed to avoid clutter. Seasonal style: according to seasonal changes, seasonal goods are displayed in a centralized way to meet the needs of customers for seasonal purchases and help expand sales. (3) internal design The internal design of a boutique large jewelry store mainly depends on the beauty project to be launched, thus overcoming the problem that it is difficult for other boutique large jewelry stores to find a universal and effective design scheme. Usually, the interior design of jewelry showcase chain stores includes the following places: operation workspace. As far as boutique large jewelry stores are concerned, the operation area should be kept clean, the equipment should be neat and perfect, the room should be quiet and have good privacy, and the space should be not crowded to accommodate a customer, a beautician and the necessary equipment and materials, and rectangular rooms should be used. The decoration of the operation area should be steady, modern and professional, and a soothing atmosphere should be created to make the guests feel completely relaxed. In addition, the operation area should have enough power to drive all kinds of instruments and equipment, supply hot and cold water at any time, and maintain proper temperature and ventilation. Waiting area. The layout of the waiting area should aim at comfort, so that customers are willing to wait patiently. Magazines and newspapers can be available for customers to read, and TV sets can be placed for customers to kill time. If the large jewelry store is spacious, you can consider setting up a VIP room so that guests can lie down comfortably while waiting. Staff rest area. Provide employees with rest and dining areas, and there should be storage cabinets to store employees' personal belongings. If the space is large enough, you can also hold staff meetings here, and place a recorder for employees to watch programs or conduct staff training. Administrative office area. For receiving visitors and negotiating official business, it can be equipped with filing cabinets for administrative and personnel related materials, telephones and computers, and decorated with posters or other artworks. Color of large jewelry stores ② Signboard design should pay attention to the following points when designing signboards: In addition to the name of the boutique large jewelry store, a small line of words should be added to highlight the nature of the service; Signboards should be easy to read and remember, so as to effectively play its recognition function and communication function; For people looking for high-quality large jewelry stores and passers-by, signboards are an indispensable first content, and it is the first step for you to get in touch with customers. Signboard is a sign used to identify large jewelry stores and attract business. A good signboard has a high degree of generalization of the business content of boutique large jewelry showcase stores, has a strong artistic appeal, and has a very important visual stimulation and psychological impact on consumers, and can strengthen memory and promote communication. Signs should have a certain meaning, so that customers can get happy associations from them; In order to attract people's attention, the signboard should have neon lights and good lighting equipment, and the brand name of the enterprise should be printed on it. After the signboard is installed, it should be well maintained and kept clean at all times. If there is any damage, it should be replaced and repaired immediately. A dilapidated signboard will make customers feel that you can't provide first-class service. There was once a boutique large jewelry store that was decorated with crimson as the background color, and rose red was looming under the crimson color. This image left a good impression on customers, and the employees in the store worked hard. It is estimated that after a year, employees began to make unreasonable leave requests, which once caused a shortage of staff. Operators are very confused, and only after communicating with employees can they understand that they are easily tired when working here, especially when they have a tingling pain in their heads. After the analysis, I realized that it was all caused by the wall color of the boutique large jewelry store. After finding out the reason, the operator arranged potted plants outside the window and in the shop, and reduced the brightness of spotlights and increased fluorescent lamps and indirect lighting in the lighting places. After that, the discomfort of employees was reduced. Although making signboards is not a small investment, well-made signboards can last for a long time. Don't save money on the signboard. An excellent signboard design can enhance the image of the boutique large jewelry store. Many small advertising companies lack specialized designers and the ability to develop excellent works. You can easily solve this problem with Majia headquarters. From the way, we usually divide the image of large jewelry stores into indoor and outdoor. The image of indoor large jewelry stores refers to all kinds of advertisements in the business premises, such as hanging colorful flags with brand patterns, banners reflecting the culture of boutique large jewelry stores, and all kinds of goods displayed in the counters. There is no doubt that the image of indoor large jewelry stores is closer to consumers in time and space than other forms of advertising, so it has the greatest and most direct impact on customers' consumption behavior. According to the survey statistics, about 3/4 of the consumption behaviors are decided in the consumption places, that is to say, the consumption behaviors of most customers are greatly influenced by the consumption environment and atmosphere. In view of this, the image design of indoor large jewelry stores should attach great importance to displaying the texture of goods and thoughtful service, and deliberately create a warm atmosphere through modern audio-visual technology, so as to better arouse consumers' consumption consciousness and urge guests to produce consumption behavior. In this example, we can find that color is a very important part in the store design of large-scale jewelry display cases. Reasonable use of colors can create a unique atmosphere in business stores. Different light sources have different color projections, for example, incandescent lamps tend to emit red light, fluorescent lamps tend to emit blue light, and even sunlight will change color. Different colors can make people feel different. Generally speaking, red or yellow colors give people a warm feeling, blue or green colors give people a cold feeling, while white, gray and black give people a moderate feeling. The use of green in the operation area and reception area can bring people a sense of comfort and tranquility: blue is usually used in narrow areas, such as lounges, which can broaden the visual space, while yellow has a pleasant and exciting feeling and can be used in consulting rooms and retail areas.