[Abstract] During the two sessions, intellectual property rights and Chinese brands became hot topics. Mr. Lin Jiansheng, a senior brand consultant and chairman of the Intellectual Property Group, said that trademarks and brands are products of the modern economy and are symbols of distinctive characteristics. The Intellectual Property Group is committed to building China's first-class trademark brand agency and intellectual property comprehensive service brand.

During the two sessions, intellectual property rights and Chinese brands became hot topics. Strengthen the protection of intellectual property rights, optimize the environment for scientific and technological innovation, accelerate the improvement of manufacturing technology, and call for the use of "craftsman spirit" to polish Chinese brands. Representatives and committee members have made suggestions and suggestions, striving to create a number of world-class Chinese brands and express We have strong expectations for Chinese enterprises to "go global" and have given them high hopes.

Since the reform and opening up, China's economy has recovered strongly and has become a veritable manufacturing power in the past 30 years. Products from China are inseparable from all over the world. This is a miracle, but also a pain point. Because China is not a manufacturing power or a brand power.

At the two sessions, many representatives and committee members expressed their opinions on some "strange phenomena" that exist today. Fu Jun, a member of the National Committee of the Chinese People's Political Consultative Conference and chairman and president of Xinhualian Group, showed off a foreign watch worth 380,000 yuan and asked, "What we bought is a brand from another company." How many valuable brands are there in China? From a 380,000 yuan watch to the upgrading of Chinese brands, it hits the pain point. Regarding the issue of selling rice cookers abroad, Dong Mingzhu, a representative of the National People's Congress and chairman of Gree Group, said: "There is no reason why China can't even make a rice cooker." ?

Not long ago, the Prime Minister threw out the "ballpoint pen question", which greatly annoyed netizens. During the Two Sessions, the Internet hot word "craftsman spirit" was included in the government report, which clearly demonstrated the country's determination to adjust the economic development structure and promote the transformation of Chinese products into Chinese brands.

Today, the pursuit of brands extends from the daily lives of ordinary people to the national level, and has become an irreversible trend in social and economic development. As reform deepens, more national brands will enter the Chinese market, and establishing national brands has become the only way to survive. However, the value of "craftsmanship" lies in perseverance, and world brands are the fragrance accumulated from trademarks. Facing pressure, Chinese companies must have both the determination to change and the perseverance to persevere, as well as enough patience.

Mr. Lin Jiansheng, a senior brand consultant and chairman of the Intellectual Property Group, said that trademarks and brands are products of the modern economy and are symbols with distinctive characteristics. The degree of emphasis on trademarks and brands determines the development prospects of an enterprise and is also related to its success or failure in market competition. Successful companies must pay attention to trademark and brand building. This is a big gap between Chinese companies and world famous brands.

The Intellectual Property Group is committed to building China's first-class trademark brand agency and intellectual property comprehensive service brand. Over the past 13 years, the Intellectual Property Group has shouldered industry and social responsibilities, helping growing companies solve problems such as trademark transfer, trademark registration, trademark design, trademark cases, patent copyrights, brand consulting, etc., and contributing its own strength to Chinese companies standing in the world.

Chinese people often say, "Everything happens for a reason." Today's desire for craftsmanship and brands stems from yesterday's inadvertent neglect. Shoddy manufacturing, relying on big brands, and counterfeiting are like over-cutting a forest, which can only last for a period of time, but cannot last long. Most of the world's brands start from a small trademark and slowly grow, accumulate and accumulate fragrance.