Company naming is a very important thing for a company that is just starting out. It is very likely that your own negligence will harm the company's future development. Therefore, there are some taboos when naming a company, and some words that are not suitable to be used.

So, let’s take a look at the words that cannot be used in company names!

1. Do not use partial characters

Trademark names are for consumers to call, and the popularization of word usage should be taken into consideration. However, it is regrettable that However, some trademarks also have some very serious problems in the naming of their names. A certain soy protein powder factory named its soy protein powder, instant soy milk and other products trademark Gangfeng. Not only ordinary farmers and citizens don’t recognize such a trademark, but perhaps even teachers in universities may not recognize it. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that products with such a trademark can sell well in the market.

2. Unlucky words are not used

New stores are opened just to make business prosperous, but similarly, unlucky words are a taboo in business naming. Because it not only gives the owner of the name a bad association, but more importantly, it will affect other people's acceptance of the subject. This is true for both people and things. Auspicious words will make people feel comfortable, while unlucky words will make people feel comfortable. Words naturally create a sense of psychological resistance and alienation.

From naming to people, the quality of a person's name is actually related to our future development. It not only affects people's impression, but also affects a person's career. Therefore, it is very necessary to give a good name to the new store.

3. Do not use words that are not readable

The name of the new store must not only be easy to read and remember, but also must be readable, have a certain connotation, and be consistent with its own products. Linked to corporate culture, corporate and trademark names have the function of indicating the nature of the company and hinting at product functions, and require strong readability.

Although it must be readable, it does not have to have a very profound connotation. It must be understandable at a glance, and cannot use difficult and obscure words, which will easily make people confused. Understand that if the name of a small shop that serves the public contains such a mysterious allusion, it will be easy for people to understand.

So, for a new store, an intriguing and popular word is a good name. A good name for a company's new store is also an excellent advertisement.