English name: New Balance (NB). Chinese name: New Balance.
In 1906, William J. Riley established a NewBalance arch support company in Boston, the marathon city of the United States, specializing in custom-made orthopedic arch supports and corrective shoes. The arch support device greatly increases the sense of balance during exercise, and the name NewBalance was born.
With the continuous development of business, New Balance began to manufacture professional sports shoes for local runners in the 1950s, and officially entered the sports shoe industry in the 1960s.
In the 1970s, Mr. James S. Davis, the current chairman and president, bought New Balance on the day of the Boston Marathon and started a new step. Since then, in addition to being committed to the research and development of high-tech functional materials, NewBalance has also provided humanized services with six widths of lasts and two heights of uppers to meet various foot types. It is also the only sportswear brand made and imported from the United States. shoe.
Extended information:
New Balance continues to update and improve, but still maintains the reputation of traditional American classic running shoes. New Balance jogging shoes are designed to meet the needs of various consumer classes, introducing direction control, stability and stability. The four series of shock absorbers, shock absorbers and lightweight, combined with a number of high-tech patented designs such as ABZORB SBS, STABILITY WEB, N-ERGY2.0, etc., provide consumers with excellent shock absorbers and stability functions to satisfy everyone. A runner’s needs.
New Balance cross-country running shoes are divided into mountain series and all-terrain series. It is a leading brand of cross-country running shoes. In addition to providing ABZORB SBS super shock-absorbing function, its tongue is connected to the shoe body to prevent small stones from entering the shoe. Inside, the CR design of the heel guard can increase heel stability and has strong grip. Whether you are on the road or a wilderness trail, it is very suitable for runners who love outdoor cross-country sports.
Baidu Encyclopedia-New Balance