Zhonghui Design (professional logo design company) answers:
The logo standard design draft has certain specifications. The following are its components:
1. Logo (Logo)
Logo (Logo) is the image representative and core design of the company, and is one of the important representatives of any enterprise or brand. Therefore, it is very important and prominent on standard design drawings. The logo should clearly and clearly show the theme or message that the designer wants to convey, and it should also be consistent with the overall effect of the corporate image design.
2. Use situational introduction and presentation methods
This part is to make the visual scene more visual and standardized. Designers need to objectively describe the needs and corresponding situations for logo use in common decisions or interactions, and uniformly define how to present prompt principles involving concepts such as size proportions and color selection. ?
3. Color selection and color specification
Color scheme is often a key link in supporting the overall perceptual coordination of components. The colors on the logo standard drawing outline the color used for each individual and related message and its precise specification value code. In addition, attention should also be paid to the details of the style and the specification of the format used daily by the company, so as to maintain a high degree of consistency in the brand image.
4. Font selection and specification
The font type, font size, word spacing and line spacing all need to be based on the analysis of the brand image requirements of the standard design draft and the corresponding inspection score lines should be formulated. Commonly used fonts are an integral part of creating a corporate style. Simplicity, legibility, and compatibility with policies and computer systems are also important considerations. It is important to use the right font so that the logo looks professional and is recognized by customers.
5. Group document database
Complete standard design drawings should include various file types as the basis for subsequent brand management and maintenance. Packed and compressed files that are operable and functional should have relevant information such as complete file classification overview, logo, VI elements, presentation method, etc. This will provide an excellent structured product and unified visual management in a standard mode to ensure excellent execution of the brand image and meet the high standards of designers and demand parties.
In short, a good logo standard design draft can effectively support the establishment and promotion of brand image, and improve the conversion rate and loyalty of the company's business. The above points are very important elements, and all elements must be closely combined to ensure the integrity and effectiveness of the standard design draft.
Zhonghui Design’s original logo design work
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional design company Zhonghui Design that has been involved in the design industry for many years , many case experiences, I hope it will be helpful to everyone.